Orlando Pride Unveil New Kits Ahead of 2024 NWSL Season

The Orlando Pride unveiled their two new kits today ahead of the 2024 NWSL season. The jerseys are part of the league-wide kit reset, launched by the NWSL and Nike. The club’s new Phoenix Kit features the Pride’s two recognizable colors, purple and blue, and the secondary Citrus Kit has an all-new color scheme, paying tribute to Florida’s citrus industry. Both jerseys will be formally unveiled on Wednesday, Feb. 28 at “The Kit Party presented by Orlando Health,” taking place at the Orlando Regional History Center.

Replicas of the two new jerseys are available for purchase at ShopOrlandoPride.com, in The Den at Inter&Co Stadium during regular business hours, and on NWSLshop.com. Replica goalkeeper jerseys will also be made available during a late spring release.

“We are proud to share two new, powerful kits with our fans and honored that we are again able to share the story of one of the pillars of our community and the state of Florida,” Pride Chief Marketing Officer Pedro Araujo said in a club press release. “Each year, it is important for us to use our platform to celebrate those that laid the foundation for our city, and this year is no different. We hope our fans are as excited to wear the Citrus Kit and the Phoenix Kit as we are, and to proudly represent Orlando both at home and outside of Central Florida. This new partnership with Nike is a very exciting moment for the league. We’re grateful for their continued support of the Orlando Pride and the NWSL as a whole and are excited for the future opportunities this new, refreshed commitment will bring to our kits and team performance gear.”

The Citrus Kit features a new orange and iced-out green scheme, a first for the Pride, with inspiration taken from Central Florida’s citrus industry. The jersey features oranges and leaves, with letters and numbers featuring the same iced-out green coloring. The design of the kit takes direct inspiration from the historic packaging of citrus crates and labels, unique to each grove. The back of the socks features a hand-drawn “Pride,” which is also inspired by the labels. Meanwhile, the “Outer Pride” on the lower corner of the jersey is a stylized “OP” with an orange cross-section and orange blossom leaves and flowers.

The primary home jersey this season will be the new Phoenix Kit, which is more recognizable to fans. The jersey features the club’s traditional colors of purple with blue letters and numbers. The jersey features a unique two-toned purple gradient that runs diagonally from the top right to the bottom left of the jersey. The club’s shirt sponsor, Orlando Health, remains in white, but the letters, numbers, and Nike logo on the darker purple are the team’s second color, “Eola Blue.”

The new kits are part of the NWSL’s league-wide kit reset, the first time a women’s professional soccer league has presented refreshed primary and secondary uniforms for all of its teams. Each club is receiving jerseys that reflect the club’s identity and joyful expression and celebrate the team’s community.

The Pride’s unveiling has been in cooperation with Hollieanna Groves, a local and family-owned grower, harvester, packer, and shipper of Florida citrus. The Maitland-based company is a fourth-generation packing house and sales room, providing the backdrop for one of the club’s kit photo shoots.

Here are some photos of the Pride’s newest kits courtesy of the Pride: