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Orlando City Coach’s Show Recap: Adrian Heath and Phil Rawlins Talk Match Results and Ticket Sales

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With Orlando City playing in D.C. Wednesday night, this week's Orlando City Coach's Show had a different feel. Head coach Adrian Heath was in the nation's capital, so he was only able to join the show for the first segment. But in his place, club president Phil Rawlins was present.

NEW ENGLAND

Heath said he was very pleased to get a point against the defending Eastern Conference champions. "It felt like a moral victory" Heath said while also stating that being on the other side would've felt like a defeat. Very pleased with the comeback which he labeled "magnificent", Heath said that it would've been easy for the players to give up having been outplayed during the first half. "It would've been easy not to push the envelope that much but they did."

Starting right back Rafael Ramos' maturity has been questioned this season after being sent off against the Columbus Crew following a defensive mistake. Heath said Ramos' maturity showed as he didn't let Friday night's mistake, which resulted in a New England goal, dictate the remainder of his night. "He got us going again," Heath says about Ramos' rebound.

COLLIN CELEBRATION

Much was made about Heath’s celebration after Aurelien Collin equalized late. Univision Deportes which aired the game, analyzed the jump during and after the game. As for Heath, he was quite “After the jump I probably injured myself again,” Heath says about his celebration.

HALFTIME INSTRUCTIONS

When asked about what was said during halftime after being outplayed in first half, Heath said "I have to be careful what I do say," meaning he wasn't pleased. He said the Lions gave the Revs too much respect in the first half. His notes to his team were that they must play quicker and get further into the opposing half.

LATE MOMENTUM

Unlike the Toronto FC game, Heath said his team did well to follow the halftime instructions. “We like to put the away team under pressure,” Heath said, “Ricketts didn’t have a save to make apart from Rafa’s mistake.” More than anything he was pleased with the pressure they put on New England in the second half.

SECOND HALF POSSESSION

Orlando City dominated possession during the second half. Heath says they made a few subtle changes. Cristian Higuita, who came on at halftime for Amobi Okugo, had a positive impact. They also moved the ball quicker and got the ball into the box quicker. Heath said he was also pleased that striker Cyle Larin got more involved in the second half.

TOUGH STRETCH OF GAMES

The Lions are in the middle of a tough stretch of games with New England, D.C., and L.A. Heath says that they look at the next game first. He said that if the Lions can play anywhere near as well Wednesday night as they did last time against D.C., they can win the game. Overall it's a tough stretch and Heath said that, while this is a difficult period, it will get easier down the road.

Heath had to depart following the first segment leaving club president Phil Rawlins as the remaining guest on the show.

LA TICKET SALES

Rawlins said that sales for the upcoming game against L.A. Galaxy Sunday evening are very strong with over 32,000 tickets sold. It's already the second biggest crowd of the season at the Citrus Bowl behind the opening game which drew 62,500. The club tracks ticket sales daily and are expecting over 40,000 for Sunday affair.

CLUB SUCCESS

So far this season Orlando City leads MLS in attendance. Even if you take the first game out, they are still second in the league only trailing the Seattle Sounders. Rawlins also said that the club will end up second or third in sponsorship sales. “There’s a great feel about the club right now,” Rawlins says.

JERSEY SALES

One popular topic among fans this season has been a lack of available jerseys for sale. Rawlins said this isn't by design but they are just not able to keep them in stock. They sell out about as quickly as they arrive. While fans keep asking about where to purchase jerseys, Rawlins says the club has "got to direct them quickly" to where they can purchase one.

OPENING UPPER DECK

Rawlins said that Citrus Bowl seats open as demand increases. He said that for the upcoming game against the L.A. Galaxy, all 42,000 seats that fill the lower two levels are currently open.

POPULARITY OF ORLANDO CITY LOCALLY

When asked about why the club seems to be so popular locally, there were several factors. "We came into Orlando at the right time," Rawlins states. He said that the area was craving an identity that didn't have to do with theme parks and the Lions filled that role. He said there are a lot of soccer lover natives and soccer loving immigrants that were waiting for a team to support.

He also said that the team did a lot of the work themselves by playing an entertaining style consisting of a lot of goals. That created belief in the club and they built on that. He was also quick to mention that club's marketing department and the great job they've done. But in the end, Rawlins says the club is "blessed with a tremendous set of supporters." It's something both he and Heath consistently say they're surprised about. "They're some of the best supporters in the country."

ORLANDO CITY MAGNETS

Host of the show, Tom Traxler, said that it seems like "you're not cool if you don't have an Orlando City magnet," mentioning that he has his routinely stolen off his car. Rawlins said that he was surprised by their popularity as the club has distributed over 110,000 to date. They far exceeded their initial budget which Rawlins described as now "budgeting on the fly" due to their popularity.

LION'S ROAR

Orlando City announced today that they've teamed up with 442 Sports to provide fans with a new magazine. This high quality program will have 84 pages of profiles and stats making it a great keepsake for fans. While the $10 item will be available at games, you can also subscribe to have the magazine shipped to you by visiting www.orlandocitysc.com/lionsroar.

CLUB ECONOMIC IMPACT

One thing the club has stressed over the past few years is its economic impact. Rawlins said that the impact is already being seen. The club's first game this season drew over 10,000 fans from outside of Florida. He also said that downtown bars fill up for away games meaning that even when the team's not home, there is an economic impact. "We have an impact any time we play," Rawlins states, "It's something we promised we'd do and we're thrilled we've delivered on that promise."

STADIUM UPDATE

Since the club broke ground on a new stadium, there has been a lot of work done. Most of it can't be seen as its underground work preparing the land for the erection of the stadium. It's been a long process filling in the pond and testing the site for toxins.

As for the $30 million the club is waiting for from the state, Rawlins again stated his disappointment on the Florida House of Representatives leaving their session early. He said that the money, which is "actually a loan", was in the 2014 budget and is "there and set aside" for the club. He said that the politicians have "dodged their responsibilities" making the stadium funding a political football being kicked around Tallahassee.

PLANS IF STATE FUNDING FAILS

The state legislature will meet in a special session from June 1 to June 30 as they failed to balance the budget during their last meeting. Rawlins said he's still "very confident" about the session. He reiterated that stadium was ranked first in a group of sports projects based on economic impact and that "everybody know we have good business case" as it pertains to deserving the funding.

EXCITEMENT ABOUT NEW STADIUM

Rawlins said that while he doesn't want to "wish the season away" in anticipation for the opening of the new stadium next season, it'll be great day for the community and for the fans. He said it will be a home that "we control, that we run" which will be a first for the club.

TOURISTS BUYING TICKETS

Selling tickets tourists is something that Rawlins said the club has focused on. 62 million people visited Central Florida last year and the club has worked very closely with the hotels to gain the benefit from the area's tourism. Rawlins said the club sells about 15% of each game's tickets to people from outside the area which proves their economic impact claim.

UNIQUE GOAL CELEBRATIONS

Portland has the chainsaw and Philadelphia has "DOOP" but one fans wanted to know if the club has anything planned for a unique goal celebration. Rawlins mentioned the confetti that flies following goals saying that "rituals develop over time" and that it's the fans working with the club that develops them.

FUTURE IMPACTED BY ATTENDANCE

When asked about how the strong attendance will impact the future, Rawlins said it's been tough to tell because the data is all over the place. In 2013 the club averaged 8,800 at the Citrus Bowl during league play and then drew over 20,000 for the championship game. At Disney last year, with a smaller stadium, the club averaged around 5,000 and then drew 62,500 for the first game this year. He said now is the time to sit back and really see where they are and averaging around 32,000 a game is good.

TRANSFERS

Rawlins said that general manager Paul McDonough and the club's scouting network are always looking for players but that it's not easy due to the roster restrictions of MLS such as salary cap and restrictions on foreign players. It's much more difficult than European team. But the club is always looking to add quality and, while there won't be any changes in the immediate future, they're not done making moves this season.

SALARY CAP

While asked to explain the salary cap, Rawlins made some interesting comments regarding the cap. While some MLS owners have been quick to silence any talk of a higher cap, as they want to keep expenditures low, Rawlins said he sees the salary cap increasing in the coming years. He said the strength of competition and the strength of rosters are improving. This statement was important because it showed that, unlike some owners in the league, Orlando City’s front office is willing to spend large amounts of money to win if they are given the opportunity.

SIGNING PLAYERS FOR ORLANDO CITY

Rawlins said that he's been pleasantly surprised about how many players, both domestic and foreign, want to play for the club. He said its place that players want to be. "There is lots of interest in what we're doing as a football club," Rawlins says noting that they always look after their players. He said the players spread the word about how much they enjoy playing for the club which enhances the club's reputation.

KAKÁ

Rawlins said that Kaká has been a tremendous asset to both the club and the league. He's been a great leader helping the younger players develop. He always wants to win and has been great ambassador for the club. Rawlins said that, while obviously Orlando City gains the most, the whole league has benefited from his arrival as opposing teams draw their biggest crowds when the Lions are in town.

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Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

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Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.

When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.

With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.

All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.

We will be moving all of our live game coverage to our Bluesky Social account.

Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.

Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.

Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.

Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.

But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.

Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.

Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.

Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.

Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.

At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.

Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.

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State of The Mane Land 1/1/25

Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.

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Dan MacDonald / The Mane Land

Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful.  (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)

Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.


Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.

We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.

It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.

Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).

The Plan for Self-Sufficiency

My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.

I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.

And it kills me that I am failing them and failing you, although I have not quite yet failed completely.

It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.

Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).

Time: The Enemy

Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.

And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.

We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.

Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.

For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.

And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.

I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.

When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.

And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.

One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.

That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.

It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.

This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.

Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.

So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.

Our Financial Health

We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.

We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.

Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.

Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.

While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.

As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.

In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.

Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.

Failures and Successes

It killed me not to be able to compensate our deserving staff writers  in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.

It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.

We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.

I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).

We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.

However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.

Our Future

If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.

Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.

However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.

In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.

As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.

While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.

If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.

What Can You Do?

If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.

First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.

Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.

Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.

Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.

All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.

Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.


No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.

Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.

We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.

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A Note About Hurricane Milton and The Mane Land

First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.

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Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.

As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.

Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.

As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.

The weather is undefeated and should never be challenged.

For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.

When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.

The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.

I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.

I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.

Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.

But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.

Stay safe, Lion Nation.

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