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Five Things the NWSL Needs To Do In 2016 to Survive Long-Term

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9 years ago

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The NWSL's newest expansion side, Orlando Pride, is a sign of success for the 4-year-old league that women's soccer, like the sport in general, is finally taking root for mainstream American sports enthusiasts.

The huge surge of popularity for MLS over the recent years is setting an optimistic tone for professional women's soccer, which has seen several failures to launch, but now appears to be riding in on the coattails of U.S. Soccer's rising popularity in America, as increasing recognition of the sport spreads.

The male side of the sport will likely continue to dominate through MLS but there are multiple opportunities for NWSL to leverage the popularity and introduce new fans to women's soccer as a viable, complementary league to follow. So what does NWSL need to do in 2016 to bring the new fans of soccer over to the women's side of the game?

Sponsorship

The 2016 MLS season is a huge milestone for the sport and the league with, finally, all 20 teams obtaining a jersey sponsor. Sponsorship in MLS has steadily increased in recent years, with huge names such as Heineken, Coca Cola, and Audi. The NWSL has not been as successful, or as aggressive in recruiting sponsors with the four official corporate partners being Coppertone Sport, Mango.org, Nike, and U.S. Soccer Foundation.

Nike has traditionally been a backer of women's soccer and the company's support is clearly a tremendous boost for the league. But seeing other big, household name brands getting behind women's soccer and NWSL will certainly lend the league some credibility which fans have come to associate with success and legitimacy.

Youth Academies

U.S. Soccer recently announced that it will be launching a girls' development academy program, starting in the fall of 2017. Currently, almost every NWSL team has created some sort of youth league affiliation, either with a local youth soccer club partnership, such as the Washington Spirit and Vienna Youth Soccer, or teams like the Boston Breakers or Chicago Red Stars, who have their own academies.

The goal with the announcement from U.S. Soccer is to bring the level of quality for the girls' academies up to par with the boys, and give league teams the same opportunity to create funnels from their academies directly into the U-level teams that U.S. Soccer will be producing. In the meantime, the NWSL needs to look towards this new partnership opportunity by developing strategic planning programs to target inner city and under-represented minority youths and pull them into these training academies. The long-term success of the NWSL remains with growing not only the size, but the demographic of the fan base.

Television Airtime

We all know that part of the USWNT's success this year and their increasing popularity has been by the amount of air time they have received on the national sports networks. Within the past few years, MLS has managed to increase its airtime with national market partnerships through major networks, which has created lucrative licensing deals but has also increased the sport's visibility. So, when the NWSL announced in June of 2015 that FOX Sports would carry six of the league's games and the final, there was cause for optimism. But ratings for the games was lackluster and so concerns over whether or not FOX Sports will step up to the plate for the 2016 season are genuinely at issue, since nothing has been announced and there is no current, formal deal in place.

The NWSL needs to double down and get a deal in place and at the local level, teams like the Orlando Pride need to leverage their local market television relationships into regional and national coverage for away games.

Engage the Fan Base

If you are trying to compare apples to apples, there is no way to compare MLSSoccer.com to NWSLSoccer.com. The site is not user-friendly, it's not sleek and modern feeling, and as a WoSo enthusiast and writer, finding stats is cause for me to pull my hair out. The social media presence is there, but it's taken for granted that fans will read the new daily content and move on.

There needs to be more. MLS has done a fantastic job with slick videos and quick little bio clips and snapshots of life off the pitch. Every girl's favorite soccer girl, Rachel Bonnetta, could be replicated in the NWSL, with segments highlighting the clubs and creating rivalries by providing a spirit and a personality to each team and their fans.

At the club level, the Pride have not yet given any indication of what they are going to be doing to get fans to show up. MLS pushed hard to help Orlando City get off the ground but I haven’t felt the same groundswell of love and attention coming from the NWSL. Given, there’s a disparity in budgets and resources, but the launch of a new team for the league needs to hook fans early and keep them coming back for more.

Create International Partnerships

Because the NWSL season is so short, from April to September, and October for playoffs, there is very little time for the players to train and play, in relationship to the other professional leagues out there. And because American soccer is played as a spring/summer sport, rather than a summer/fall sport, like England, or Australia, which plays a fall/winter schedule (although, that's really their spring/ summer), there is some overlap between the leagues, making half-season appearances possible for American players down under and vice versa.

In contrast, Germany's Bundesliga Women is a nine-month season, commencing in August and running until May, tracking closely with the men. Playing such a short season, as well as the schedule overlapping with the better-established and recognized international leagues, makes player exchanges hard. Recruiting talent from Central and South America, adding more slots for international players, and allowing for a better trading relationship between international clubs, would allow NWSL players to get exposure to other leagues while allowing NWSL fans to get a broader world view of the sport. It would also be another great opportunity to bring some more diverse talent into the league and strengthen the base.

So, NWSL, are you up for the challenge? These are a few things that I'd like to see put on the list for advancing this league in 2016. And as for the Orlando Pride, now is the time to capitalize on everything that Orlando City has built. Seize the opportunities presented by MLS and piggyback on that success. The most important thing to remember is that women's soccer will grow more slowly than the men's, but there is no reason that with the few suggestions above that the growth cannot keep pace.

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2024 Orlando Pride Season in Review: Kylie Strom

In her fourth season in Orlando, the veteran changed positions to help the NWSL’s best defense.

Published

16 hours ago

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December 21, 2024

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Image courtesy of Orlando Pride

The Orlando Pride originally signed Kylie Strom from Atletico Madrid in July 2021. Prior to her time overseas, Strom spent the 2016 and 2017 seasons in the NWSL with the Boston Breakers. Her initial contract in Orlando was through 2022 with an option for 2023 that was exercised prior to that year. Despite being briefly out of contract this past off-season, Strom, now 32 years old, re-signed for the Pride, extending her stay in Orlando through the 2026 season. This ended up as one of the most important moves of the off-season, as Strom went on to partner Emily Sams in the league’s best defense, earning an NWSL Defender of the Year nomination and playing in all but one game of the 2024 season.

Let’s take a look back at Kylie Strom’s 2024 season, her best in Orlando so far.

Statistical Breakdown

Strom made 25 appearances for the Pride in the NWSL regular season, starting 24 times and playing 2,158 minutes, less than 200 minutes from playing the entire regular season. Most of the game time she missed was due to the red card and one-match ban she picked up on opening day at Louisville. Strom only took six shots in the regular season with two on target and no goals scored. She contributed her lone assist against Gotham at home in September. In possession, Strom completed 1,298 of her 1,503 passes (86%), the highest number of completed passes in the squad and the third-highest completion percentage among the regular starters, closely following Sams and Morgan Gautrat. She recorded 10 key passes, no completed crosses, and 46 successful long balls. Defensively, she succeeded in 20 of her 40 tackles (50%), contributed 39 interceptions, and won 73 headed duels. She was fouled 23 times, committed 17 of her own, and earned two yellow cards in addition to the previously-mentioned red card.  

Strom started and played every minute of Orlando’s three NWSL playoff wins (270 minutes). She attempted no shots but did provide an assist for Barbra Banda’s goal against the Kansas City Current. In the playoffs, Strom completed 144 of her 169 pass attempts (85%), with one key pass, no completed crosses, and four successful long balls. In defense, she added four tackles and six interceptions without committing a foul, suffering a foul, or receiving a card. 

Strom also started all three matches in the NWSL x Liga MX Femenil Summer Cup, playing 239 minutes in total. She did not take a shot and thus could not score a goal in the tournament, nor did she record an assist. The defender completed 136 of her 158 passes (86%) without a key pass or successful cross, but she managed 11 accurate long balls. She added three tackles in four duels (75%) and four interceptions with one headed duel won on the defensive end. She also committed two fouls and was on the receiving end of two herself, but she was not shown a card.

Best Game

Looking at her availability, passing, and defending, Strom was remarkably consistent in 2024, across all competitions. This makes it difficult to pick one game from the bunch, so it would be tempting to pick any shutout against high-profile opponents, such as the NWSL Championship game or the NWSL Shield-clinching game, both wins against the Washington Spirit. Instead, the best game and best representation of Strom’s work was the 1-0 victory over the struggling Utah Royals on the road in April, the first win of the year.

In the victory over Utah, Strom completed 61 of her 68 passes (90%). She also added two tackles and four interceptions en route to holding Utah to just 0.1 expected goals per FBRef.com. With Marta coming off the bench in this match, this was also the first time Strom wore the captain’s armband for Orlando, though she went on to wear it for six additional starts in the NWSL. 

Final Grade

The Mane Land staff gave Strom a composite grade of 7.5 out of 10 for the 2024 season, a significant improvement over her score of 6 out of 10 in 2023. Previously,  Strom received a grade of 4.5 in 2022 and an incomplete during what was a rough stretch run in 2021 after joining the club midseason.

Going into the 2024 season, it was assumed that Rafaelle would be the primary center back partner for Sams, and Strom would play at fullback, her natural position to that point in her career. Instead, Rafaelle struggled with injuries, including at the start of the year, so Strom paired with Sams for four of the first five games, with the Pride having to employ a four-fullback back line in the second game due to player unavailability. Rafaelle then played with Sams in the middle for one match, before Seb Hines pushed Sames out to right back with Rafaelle and Strom paired together for the next five matches. From that point on, it was Sams and Strom in the middle the rest of the year.

The new position suited Strom and accentuated her strengths as a soccer player. She defended well as a unit with Sams and the fullbacks, using her physicality to win many tackles and headed duels while cutting out the mistakes she’d previously made when playing out wide. In possession, she was steady in building play through short- and medium-distance passes without taking too many risks. She was a vocal leader on the pitch and adept at snuffing opposition attacks before they could materialize. That she was able to adapt so quickly to a new role in the latter stages of her career is all the more impressive.

2025 Outlook

Strom has two more years on her contract going into 2025. Orlando will hope to get healthier in defense in the off-season and may sign some reinforcements, as both Megan Montefusco and Carrie Lawrence retired. But Strom has earned the starting center-back spot next to Sams. Given Cori Dyke’s late emergence at right back, there is less of a need to move Sams out wide. At the same time, Kerry Abello’s Best XI Second Team performance throughout 2024 would make it difficult to move Strom back to fullback on the left. It will be interesting to see how a position group that has become a strength of the team.

Regardless of how it unfolds, the goal for Strom moving forward should be to continue to play at the level she did during Orlando’s championship season, and given her consistency all year, this is a reasonable expectation for the player.

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2024 Orlando Pride Season in Review: Adriana

The Brazilian attacker was a key player in the Pride’s magical 2024 season.

Published

2 days ago

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December 20, 2024

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Image courtesy of Orlando Pride / Mark Thor

The Orlando Pride signed Brazilian international Adriana on Jan. 19, 2023 to a three-year contract through the 2025 NWSL season. One of the brighter spots of the Pride during the 2023 season, it seemed Adriana was on the verge of becoming a dominating NWSL player. Seb Hines again deployed her mainly as an attacking player, particularly on the wing, but sometimes as a second forward. While she was still a key player for the Pride in 2024, there were some bumps in the road when she would disappear from games and consistency was sometimes an issue.

Let’s take a look at Adriana’s second NWSL season.

Statistical Breakdown

Adriana appeared in 23 regular-season games, starting 19 and playing a total of 1,688 minutes. She scored six goals, which was third most on the team, and added one assist. It is notable that two of her six goals came from the penalty spot, where she went two-for-two in the regular season. She completed 71% of her 557 passes, which was a slight dip from a year ago, with 31 key passes, seven completed crosses, and 14 successful long balls. Defensively, Adriana chipped in nine tackles, 13 interceptions, and 18 headed duels won. She committed just 10 fouls while drawing 30 on the opposition, and she did not receive a card.

In the playoffs, Adriana appeared in all three of the Pride’s games, starting two and logging 197 minutes. She did not make a goal contribution, attempting six shots with only one of those hitting the target. Her passing wasn’t up to its usual level in the postseason, as she connected on just 63.9% of her 36 passes, including only two of nine in the NWSL Championship. She tallied five key passes and one successful long ball, but no accurate crosses. On defense, she finished the postseason with three tackles and an interception. The Brazilian international committed five fouls, suffered two, and was not booked.

Adriana was away at the Olympics during the NWSL x Liga MX Femenil Summer Cup, so she did not play in the competition.

Best Game

Adriana had several big games in 2024, but perhaps her best was Orlando’s 2-0 home win over Gotham FC. She scored both Orlando goals in the match, lifting the Pride to their 19th straight game without a loss, tying the club’s single-season record for home wins (7), and pushing Hines past Tom Sermanni and into sole possession of the most coaching wins in club history (26). It didn’t take long for her to get involved, scoring just five and a half minutes after the opening kickoff. Angelina’s ball into the box was knocked into the air, and Adriana ran onto it and volleyed a blast into the net to make it 1-0 with one of the most impressive Pride goals of the season.

Not content with just one goal, Adriana struck again in the 19th minute. Summer Yates switched the play to send Adriana down the right side, where she took on USWNT defender Jenna Nighswonger, then used Barbra Banda’s presence in the box to create space for her shot, which she placed perfectly inside the left post to make it 2-0.

Adriana played the full 90 minutes in the match and fired six shots in all against Gotham that night, putting all six of them on target and giving her a season high in the latter statistic. She led all players in the match in both categories. She completed 87% of her 23 passes on 48 total touches, with one key pass, one accurate cross, and two successful long balls. Defensively, she made three recoveries, and she committed one foul while drawing two and did not pick up a booking. It was a great performance by the attacking midfielder against one of the NWSL’s elite defensive clubs.

2024 Final Grade

The Mane Land staff gives Adriana a composite score of 7 out of 10 for her 2024 campaign. This is a slight dip from the 7.5 we gave her last season, but there were times when she struggled to find her game in 2024. When she was on her game, she was outstanding, but there were games and even stretches of matches when she didn’t provide her usual quality. Her form isn’t the only reason she was dropped at times from the starting XI, because some of her teammates elevated their own, but it was a factor. While she increased her goal total by one, it came in more appearances and minutes, and her assist total fell, despite having a better cast around her. The Brazilian is capable of more, but the staff still felt it was a solid season.

2025 Outlook

Like her Brazilian teammate Rafaelle, Adriana’s contract runs through the 2025 season, so she’ll be working hard to earn a new deal beyond the upcoming season. If she starts the season well, the Pride will no doubt offer a new contract midseason if there’s not already a new deal in place before opening day. At 28 years old, Adriana is in the prime of her career and can still be an effective player. With the Pride improving, she’ll need to play more consistently or at a higher level to keep starting with this club, but she’s capable, and I expect her to fight to hold onto her starting spot in Hines’ XI.

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2024 Orlando Pride Season in Review: Marta

Marta showed why she’s the GOAT in her eighth season with the Pride.

Published

3 days ago

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December 19, 2024

By

Image courtesy of Orlando Pride / Jeremy Reper

In case you forgot, Marta first signed with the Orlando Pride way back in 2017. She has been the constant for the club through ups and mostly downs. That all changed this season as she captained her club to two trophies. Back in 2022, she signed a new two-year contract, taking her through 2024.

Marta may not be as young as she once was, but she definitely made you forget it often enough this season. It was undoubtedly the best she’s performed in a few years, and it made a difference in the standings. Let’s take a look at the GOAT’s latest season in Orlando.

Statistical Breakdown

Marta was the leader and the heart of this year’s Orlando Pride team. Her teammates wanted to win, but they also wanted to win for Marta. She played most of the regular-season games, but missed the NWSL x Liga MX Femenil Summer Cup because she was with Brazil at the Olympics. 

Marta made 23 appearances in the NWSL regular season, starting 19 games and recording 1,739 minutes. Marta was second on the team with nine goals on 40 shots, 18 of which were on target. Additionally, she completed 648 of her 878 passes (74%), including one assist, 52 key passes, nine successful crosses, and 75 completed long balls. Defensively, Marta posted 16 tackles, 27 headed duels won, and 12 interceptions on the year. She committed 12 fouls, suffered 45, and was booked four times (all yellow cards).

In the playoffs, Marta started all three games, recording 267 minutes. She scored two goals on 12 shots with five on target, and she completed 86 of her 108 passes (80%) without an assist, although she recorded six key passes, three accurate crosses, and 14 completed long balls. She was also active defensively in the postseason, with six tackles and two interceptions. She committed three fouls in the playoffs, suffered four, and was not booked.

Best Game

You might think that the one match in which Marta scored a brace would be her best match, but that isn’t the case. That match was the 6-0 beatdown of the Utah Royals, who were bottom of the table. I’m going with her performance in the 3-2 playoff semifinal victory over the Kansas City Current.

That goal summed up Marta’s season for me. She was not going to let this team lose when the Pride were so close to the championship. When needed, she could find the speed — even late in a match — and put two defenders on the ground in unison. It was a goal she willed to happen against one of the best teams in the NWSL.

In this match, Marta took four shots, with two on target, scoring the aforementioned goal. She completed 29 of her 38 passes (77%) on a total of 74 touches, and took all three Pride corner kicks. Defensively, she contributed four tackles and two interceptions. She committed one foul, did not suffer any fouls, and was not booked. She simply displayed the full range of her skill and leadership qualities, helping her team reach the final.

2024 Final Grade

The Mane Land staff gave Marta a composite grade of 8 out of 10 for her eighth season with the club. Her passion, drive, and leadership were a major reason why the club won the NWSL Shield and the NWSL Championship. This was the best Marta we’ve seen for several seasons, and she wanted to win more than almost anyone else in any given match. To illustrate how much better she was, we gave Marta a grade of 6 out of 10 last season. That came on the heels of an incomplete grade in her injury-shortened 2022 season. She also received a 6 in 2021 and a 6.5 in 2019. This year is the closest Marta has come to the 9 out of 10 we gave her back in 2017, when she had 19 total goal contributions and finished second in the league in both goals and assists. She turned back the clock and gave us much more of the vintage Marta in 2024 than we’d seen in a long time, which is why we considered her one of the best players on the team.

(Note: If you’re wondering why 2020 wasn’t mentioned, its’ because we did not give out grades because the Pride only participated in the Fall Series during that lost season because of the pandemic.)

2025 Outlook

Marta’s contract expired after the 2024 season, but she has stated that she wants to keep playing one or two more years. She will be 39 years old at the start of the 2025 season but had a very good 2024 season. I think that she wants to retire with the Pride, and I feel that the club will offer her a one-year contract. The Pride indicated in their postseason roster status update that the club was in negotiations with her about returning. If a new deal happens, and if she can keep up her current form, she will find a way to contribute as the Pride look to defend their titles. She will have to hang up the boots at some point, but I don’t think it will be this coming season.

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