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USSF Election Fallout: False Expectations and How We Forgot How Far We’ve Come

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All right everyone, let’s take a collective breath. Feel better? Probably not. But I promise I’m going to do my best to calm everyone down. I get it, according to Twitter the “establishment” won. Carlos Cordeiro, former Vice President of U.S. Soccer, was elected by the voting councils with nearly 70% of the vote.

I can hear the cries of the many — or read the tweets — that “nothing will change” along with a myriad of mudslinging, uninformed, baseless claims that aren't anywhere near productive to the conversation. I myself have been in at least 10 different threads of debates with fans about the state of the U.S. Soccer Federation, Soccer United Marketing (SUM), MLS, grassroots, and the overall landscape of soccer here.

I’m not going to bury the lede here. Soccer isn't doing poorly in this country. We aren't in some catastrophic state, the sky isn't burning, and we’re certainly not this gif:

Merritt Paulson, the owner of the Portland Timbers and one of my favorite people on social media had a great take:

And if you want the take of someone I’ll guess you supported for the election — assuming you’re pro-revolution — Eric Wynalda had some great, inspirational statements in his election address (marked 2:32:30).

“This is NOT a revolution, this is an evolution.” Wynalda said in his address.

So forgive me for this exceptionally long article. Maybe it’s because I'm sick of trying to explain in 140 characters what I mean, but I believe this will help some come to grips with where we’ve been, where we are, and that, most importantly, there’s a future of change to come. Just as Wynalda mentions above, the sky isn't falling. It’s just changing.


I’m going to start off with something I hate to do, and that’s qualify myself. However I think it’s very important you understand where I’m coming from and what I’ve done to understand my analysis. I’m not just a writer. In fact, that’s the least of what I am. In soccer terminology, I would like to consider myself a builder. Someone who is finding their way to impact the game and make it better for the generations after us. I’m in contract work for PUMA involved with grassroots programming and European academy U.S. partnerships. I’ve done work for Soccer United Marketing (SUM) on Copa America Centenario and the Gold Cup.

I’ve been a coach for over 10 years in high school and club soccer. I've sat in countless conferences and conventions listening to much smarter people than me like Wynalda, Christopher Moore (U.S. Youth soccer CEO), Nelson Rodriguez (former senior vice president in multiple MLS and SUM roles), Lynn Berling-Manuel (United Soccer Coaches CEO), and so many more in an effort to understand the various levels and viewpoints. I've even been a referee for three very long years. I played soccer since I was 12 and in college. And writing is another outlet I hope to use to create change in this game. Don’t believe me? Feel free to check out my LinkedIn.

I have done studies on various international systems, including top-down analysis from professional to grassroots. I will bet money that I research as much as anyone can on the game. I’d say I spend anywhere around 100+ hours a week in soccer whether it be reading, watching, playing, or working. I’ve read the report on how the DFB remodeled its entire system (I’m happy to share the copy just DM me on twitter) and I plan to read the 109-page 2018 Book of Reports from USSF to gain a better understanding of what is happening. I was one of 83 people who watched the AGM live this past Saturday at 8 a.m. while most were either coaching, playing, watching soccer, or sleeping.

I’m not saying all this because I want to brag about how much I’ve done — very little in my opinion — or make you feel inadequate. I want you to understand that I don’t take this story lightly. That I come from a position of an informed person within the system who even struggles to understand it all sometimes. So I can imagine that if I don’t always have the full picture, then a fan is only going to have a small tip of the iceberg. The hot-button, sexy topics are everywhere because that’s what’s on social media (re: back to the Paulson tweet).

I know that was a lot, and there are actual points to come (stay with me please). I’m going to tackle this in a few different specific subsections to help focus my position. But in an effort to not turn you off yet, understand these premises I support so you don’t think I’m some corporate robot:

1. The best system is promotion/relegation.

2. I believe we need to foster more creativity in the game.

3. We need more focus on urban or pick-up play; specifically in lower socioeconomic areas.

4. We have to have a greater focus on minority participation and coaches.

We Have Come So Far Already, Don’t Forget That

I grew up playing in the mid-90s. For some of you, you probably came up even earlier than that. Here’s where we stood when I first started:

  • U.S. Youth Soccer was only 20 years old.
  • The Olympic Development Program was the only “elite” identification program.
  • U.S. Club and the USSF Development Academy didn't exist.
  • We had just hosted our World Cup and went to our second consecutive trip.
  • We had no professional league in either gender; NASL had been finished for nearly 10 years.
  • There were over two million youth soccer players in 1995 (according to USYS).

Not to ask a common-sense question here, but is that anywhere near where we are today? If I could point my personal top highlights:

Now, you’re going to try and poke holes here because it’s in people’s nature to get defensive and try to discredit pieces vs. the whole argument. You're going to distract by saying that participation rates are down. However, all team sports are down. Or you’re going to say the attendance numbers are fudged. News for you, all sports organizations in all leagues do this. “But we didn’t make the World Cup!” I get it, I’m not happy either. But other federations are in the same spot (more on this later).

There are a lot of problems in the system, not everything in the above was achieved in a manner that I would recommend it was done. But at its core, it’s huge growth in almost 30 years. If you can’t accept that, I’m sorry if we’re done here, but goodbye. Please don’t pretend that we’re not in the best place we’ve ever been. Don’t romanticize the good old days or the inevitable comparisons to other countries.

Recognize the growth that thousands of people have busted their asses for, from the CEOs, to the state association volunteers, to the 14-year-old who referees your son’s/daughter’s U-8 match. To say we haven't achieved great things is spitting in the face of all those people, many of whom are still involved, who helped get us to this point.

Agree or disagree with how we got here or where we are going ,but don’t ignore the immense growth we’ve made.

We’re In Our Infancy As a Soccer Nation

Continuing on from the above point to understand the growth we’ve made, you need to understand how long it takes to build everything and that there needs to be a realistic timeline of expectations.

We live in such a “now” world that patience is a lost art at this point. TV on our phones, Twitter updating by the second to beat organizations via leaks, and you can even have groceries delivered to your door. Saving time might be the greatest asset of any idea or organization at this point. The problem is we want to attribute this to everything. Ignoring the myriad of reasons something can’t be as instant as UberEats.

We see the 1999 Rams go from 4-12 to winning a Super Bowl or Leicester City come out of nowhere to win the English Premier League after being 14th at 5000-1 odds, and we wonder how the United States of America, “The Greatest Country in the World,” is not a soccer world leader by now. We lead in just about every major sport and it just doesn't make sense why this hasn't figured itself out yet. Something must be very, very wrong.

The NFL was created in 1920. It is often said that the NFL didn't reach its turning point until Commissioner Pete Rozelle began in 1960. It took him 29 years to turn league valuations from one million to 100 million. During that time, the NFL had very little competition in pro sports. It wasn't like there were already established multi-million dollar leagues they had to compete with. Keep that in mind when evaluating MLS’ growth.

To put all this in perspective, MLS is only 20 years old and the growth of team valuations has grown 80% since 2013 with the LA Galaxy leading the way with $285 million. In 1997, MLS owners bought in for $5 million. On the high end, that’s a 5700% increase. The NFL’s in 29 years was 10,000%. And that was in a market that was ripe for the taking, whereas MLS has to contend with a billion dollar franchise and three continents of soccer for entertainment dollars.

Or look at how long The Football Association has existed — since 1863. That’s 155 years! U.S. Soccer, even if we ignore the lack of emphasis on its part, wasn't founded for another 50 years. The Football League in England — what eventually became the Premier League when clubs factioned off in 1992 — started in 1888. The 22 clubs that formed the Premier League had a 104-year head start when they started their own league. And then another five before we even started MLS after every other professional league had failed in the U.S. We didn't even get our first professional league in the U.S. until 1967 for further comparison.

When you combine all of this, one should take a step back and understand we are so far behind the world in infrastructure and organization that we have to understand, not to be corny, “that Rome wasn't built in a day.” You can’t expect — no matter how much national pride you have or the culture we live in — that we can’t do in 30-ish years what others have been building for a century or more.

To the facts I referenced in the previous section, we are gaining in American popularity, club valuations, money and many other areas in such a short time already. But we need to take a realistic look at our expectations and understand that if we’re going to become a world power, it’s going to take a lot of time. And don’t forget, it’s not like these countries have stopped improving. The gap may get smaller and smaller but they're all searching for improvement as well.

Promotion / Relegation is Something We Can’t Sustain Right Now

OK, I know this is going to be met with vitriol. Please remember my above premise. I want pro/rel. We need pro/rel. But it’s not the time for it. Read this Forbes article on MLS operating income. It’s a must. They account for all MLS and SUM shared revenue plus individual club revenues to come out with their operating income.

Over half the league is losing money. Now, you’ll say most sports teams lose money. That’s very true. But with the single entity structure, SUM/MLS has taken some of the financial risk to control losses from owners that aren't all billionaires. In fact, there are only six. The NFL boasts 18. And their franchises are worth five times more, and they're profiting in the hundreds of millions.

Now what does that mean? The owners don’t have the financial capabilities to run in an open market and you’ll start getting the NASL /USL turnover. It’s not a secret the financial solvency of the ownership groups means a lot to the MLS. It’s why Arthur Blank and Atlanta are their darlings. Billionaire owners mean money injection into resources. It’s why they brought in the Manchester City ownership. It wants stable, spending franchises.

Now look at the USL, our current D2 league. It talks about having a combined net worth of over $4 billion. It talks about a league expansion fee of over $3 million (note Nashville FC just joined at $4 million). Forbes is reporting the valuations of USL clubs are as high as $21 million. Admittedly, I’ve scoured the internet and cannot find operating income for USL clubs. But if USL clubs were so strong and doing so well, they wouldn't have lost 15 clubs in five years.

There are various reasons for these losses, but the important piece is that MLS saw the hits it has taken with losses of the Tampa Bay Mutiny, Miami Fusion, Chivas USA, and potentially now the Columbus Crew. They understand a shifting team model does nothing for the brand.

On the low end, MLS teams are valued above 10 times the value and have expansion fees at five times the value of USL clubs. They're spending a year what USL clubs are currently valued at. Again, at the low end.

Looking at all this, it is very clear that there are MLS clubs that wouldn’t survive and USL clubs that couldn’t spend at the level needed. And no shared revenue is going to compensate. It’s not strong enough.

There will be a time. Hopefully within the next 10-15 years. But it’s not feasible right now. The best trial period might be candidate Mike Winograd’s take on a unique trial of pro/rel, one I hope MLS takes seriously.

Change Is On The Way

So here’s the good news, change is coming. Carlos Cordeiro was not the favorite of Sunil Gulati nor MLS. He was only the vice president so don’t confuse a board member position with president, they have very different abilities.

There’s a reason the Athlete’s Council voted for him as a bloc. You need a business sense with an openness to the “soccer-people” mentality.

The first step is the introduction of the two soccer GM roles in U.S. Soccer (one for each gender). This is a big first step that Gulati didn't want. This shows an openness to have collaboration on the soccer side and not being an authoritarian, sitting up high from 30,000 feet mandating.

There’s an open vice president role now too, along with open spots for a board member and an independent director spot. These people will be important to how the change will happen along with Cordeiro and I’ll haves my eyes glued to see who runs (fingers crossed for Winograd since he hasn't ruled it out).


Look it’s not going to happen overnight. We’ve come a long way and, as Wynalda said, we just need to evolve. But everyone has to have some patience and some perspective before lashing out at hot button topics. There was so much more we could have talked about and I look forward to the debates. I believe there is a lot of change on the way and it’s needed. But stop with the sky is falling, the system is broken talk. If it wasn't for one game we’re probably not even having this conversation.

If you’re really upset, Get involved! Learn the business, inform yourself. Join a club, a state association, volunteer, whatever gets you into the game and more informed. I promise you’ll see it’s not as easy as Twitter makes it out to be. And you’ll see it’s not all that bad.

There’s so much good out there and we just need time to keep growing. Give people the time. We’ve come so far, in so little time. Once you accept that and have taken a deep breath, you’ll find we can all focus on how to improve. Instead of detracting from the whole situation.


*(PSA – all these views are my own and are not reflective for any organization I've worked for or done work with)

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State of The Mane Land 1/1/25

Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.

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Dan MacDonald / The Mane Land

Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful.  (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)

Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.


Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.

We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.

It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.

Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).

The Plan for Self-Sufficiency

My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.

I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.

And it kills me that I am failing them and failing you, although I have not quite yet failed completely.

It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.

Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).

Time: The Enemy

Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.

And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.

We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.

Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.

For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.

And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.

I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.

When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.

And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.

One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.

That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.

It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.

This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.

Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.

So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.

Our Financial Health

We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.

We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.

Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.

Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.

While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.

As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.

In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.

Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.

Failures and Successes

It killed me not to be able to compensate our deserving staff writers  in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.

It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.

We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.

I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).

We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.

However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.

Our Future

If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.

Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.

However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.

In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.

As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.

While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.

If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.

What Can You Do?

If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.

First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.

Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.

Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.

Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.

All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.

Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.


No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.

Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.

We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.

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A Note About Hurricane Milton and The Mane Land

First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.

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Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.

As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.

Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.

As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.

The weather is undefeated and should never be challenged.

For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.

When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.

The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.

I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.

I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.

Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.

But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.

Stay safe, Lion Nation.

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Reflecting on Eight Years with The Mane Land

A look back over my time with The Mane Land (so far).

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Nick Leyva, The Mane Land

As of last week, I have been a contributor at The Mane Land for eight years. That’s longer than I’ve ever been at any of my actual jobs in my life. There are literally only a couple of people who have been with the site longer, but I’m still amazed at how long it’s been. This is not to say I’m going anywhere, but rather I wanted to take the opportunity to look back at the past eight years, and look ahead to the future.

Unlike some, I didn’t come to be a supporter of Orlando City until it was announced that the club was joining MLS. At the time, I was contemplating picking a club to follow in MLS, but being in Tallahassee, there were no nearby options at that time. I considered FC Dallas and D.C. United, given the two were geographically closer in proximity to me than any others. Fortunately, it was literally while I was considering my options that the announcement was made regarding Orlando City’s jump to MLS. It was an easy decision.

As I do in many aspects of my life, I immediately started researching my new club, which led me to the content being produced by The Mane Land. There was also an article on the site titled “Join The Mane Land Staff.” I had often over the years internally bemoaned that I rarely used my Bachelor’s degree in English, and the desire to write welled up in me so much that I emailed the staff. 

In response, one of our former editors, Andrew Marcinko, contacted me and said “I think your voice would be a great fit on TML.” He asked me to submit a Fan Post (those went away with our presence on SBN), and then another piece for review. Following that, our founder and managing editor, Michael Citro, emailed me to welcome me to the staff. I had no idea at the time how big a part of my life this blog would become.

I started out writing Monday’s Lions Links — often one of the more difficult days to write — and a feature piece. It’s been many years gone by now, but there was a time when the feature piece was “Pride Pub,” an ongoing series that paired craft beer and good food based on Orlando City’s opponent. I can tell you that the research for that was very enjoyable, and I still use some of the recipes I found to this day.

Eventually, I started contributing more match coverage and analytical pieces. Staff came and went, but I never thought to leave since I was enjoying myself. Sometime after that, I was promoted to senior columnist, for which I’m grateful. I can without reservation say that I’m a better writer thanks to my time with the site, and from working with such excellent staff.

In November of 2016, Michael asked if I wanted to give co-hosting The Mane Land PawedCast a try. My first recording was for Episode 71. We just recorded Episode 354, and with the exception of maybe two or three episodes, I have been on every single one of 283 episodes over the last six plus years. Michael and I have spent a lot of time talking on and off the podcast over the years, and I’m proud of what we have produced and to call him my friend.

We recently added an Orlando Pride-specific podcast called Skopurp: An Orlando Pride PawedCast. For years we wanted to give the Pride the time and attention the club deserves. Now, it is a reality, but one that I ask you to listen to and share. I’ll even put out that although Michael and I are the current hosts, we merely consider ourselves stewards and are hoping to get others to come onboard and eventually take it to the next level.

When I started with The Mane Land, the site had just made the move from a free WordPress site to the SBNation network. It was a big deal, and for many years it was a good partnership. Of course that all came to an end not too long ago, and our blog went the independent route thanks to the incredibly generous support of our readers and listeners. In fact, if you want to be one of those supporting our efforts, please go to our Buy Me A Coffee site to become a member. The move has allowed a flexibility we didn’t have before, but I really want others to have the same sense of joy and accomplishment that I have as a member of our staff. 

At one point we had nearly twice the staff that we do now, and as you know, many hands make light work. The opposite of that is also true. I genuinely believe that there must be others out there with the same passion for Orlando City as I have — with the same desire to have their voice heard, whether through the written word or on a podcast. I promise you there is an opportunity to contribute here with us. Our internal discussions are informative, engaging, and often funny. Please consider joining us, as I did eight years ago. I haven’t regretted it and I know you won’t either.

I want to thank all of those who contributed to The Mane Land over the years. There are many that I am still in touch with, though they are no longer a part of the staff. Of course, the current staff are a pleasure to work with, and I appreciate their dedication to what we are trying to do.

Finally, I want to thank the readers and listeners over the years. From those who regularly comment on our articles, to those that I’ve personally met at matches or even randomly on the street, you are a big reason that we do all of this. You are a big reason why I’ve been doing this for the better part of a decade. it is always a genuine pleasure hearing your thoughts or simply sharing a moment of joy together — U.S. Open Cup final, anyone?

So, thank you. I look forward to many more years of this journey together.

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