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Orlando City President of Business Operations Jarrod Dillon Responds to Fan Concerns
[Editor’s Note: This story has been updated to correct some information that wasn’t presented as accurately as it should have been. The number of Orlando City license plate sales needed to initiate production was presented as the approximate number of OCSC season ticket members. I apologize for not catching it during the editing process before it went live. — TML Managing Editor Michael Citro].
Two weeks ago, I wrote an article outlining a lack of transparency from the Orlando City organization. Later that night, I received an invitation from Orlando City SC President of Business Operations Jarrod Dillon to come discuss the topics I raised in the article. I, along with my wife, took the opportunity to travel to Exploria Stadium to talk with Dillon and two of his staff to see what plans the club has for addressing the concerns of those who support Orlando City, the Orlando Pride, and OCB.
It should be said that Dillon has only been on the job for about one month at this point. He has been figuring out what resources are available, what has been done previously, and where the opportunities for improvement are to be found. One could be forgiven for suspecting he was annoyed with the issues I brought up, but it was quite the opposite. He saw an opportunity to get more information to help him do his job better, and in return communicate to me some of the ways he intends to make improvements. He was generous with his time given his position in the organization. Indeed, he delayed a meeting with an executive vice president for about 10 minutes near the end of our time to make sure we finished our discussion.
He was joined by Senior Vice President of Marketing & Brand Pedro Araujo and Senior Director of Ticket Operations & Analytics Mike Yannuzzi. Both gentlemen were incredibly welcoming and engaging as well. Honestly, I came away from the meeting with a feeling that Dillon and his staff are genuinely interested in hearing both the good and the bad regarding the organization’s performance to this point. Given the timing of the meeting, some of what we spoke about has already been announced. Let’s delve into what was covered.
Perhaps the biggest complaint I had in my article was that the preseason matches and practices were closed to the public and mostly closed to the press. Initially, we were given no reason for this, which can be a source of frustration. The reasons given for keeping the matches closed included the following:
- The opponents wanted the match closed.
- The matches aren’t like normal matches, more like practices or scrimmages.
- The matches are often at odd times during the day.
I’m certain you’re already aware that the match against the Colorado Rapids on Feb. 11 is now open to the public. The club is using it as a charity event for the Parramore community as well. It’s a good step and should be applauded, and more importantly, attended. Those in the supporters groups and the season ticket members (STMs) will also have the opportunity to attend the preseason matches against FC Dallas and Miami FC.
“They are opportunities for us to connect with our fans,” Dillon said.
These moves, along with greater press access, show the club is listening to feedback and responding.
Of course, those of us who support the club wish all of the matches and practices were open, but that simply isn’t going to happen. Case in point: the preseason match against the Tampa Bay Rowdies. It’s the last preseason match and both teams will be playing more of their younger players, rather than the starters. It is expected to be much more of a practice-style than match-style affair. As such, OCSC did not want it open to the public. It’s a no go for this year, but points I made about what it could be in the future didn’t go unheard. As it is so often in sports, there is always next year.
Another topic that came up in our conversation was the differences between the various types of supporters and how to meet the different needs of each group. There are the corporate sponsors, civic leaders, community leaders, suite holders, supporters groups, STMs, passionate non-STMs, casual fans, and those who are attending their first match ever.
“We acknowledge the need to do a better job of listening and acting upon feedback,” Dillon said. “We offer regular surveys and we do study the results, and now we need to look to add other avenues to hear what these groups want, and how we can improve their match day experience and relationship with the club.”
Sharing feedback I’d received privately, I made sure that Dillon and his staff understood the need to treat these groups in different but equitable ways. Talking to Iron Lion Firm, The Ruckus, and the Black Swans is not the same as talking to other STMs. Corporate sponsors are looking for different things than casual fans. This was a point of emphasis in our conversation, and I think people will start seeing the more individualized communications going forward. To be clear, this is something I think they already knew, but was made clearer during our conversation.
Regardless of which group you fall into, Dillon’s mission is to ensure each person attending a match has a world class experience.
“Everyone has different wants and needs,” he said. “We realize and respect that each of these groups, and others, have strong feelings about their match day experience, ticket locations and value propositions. It is important to treat each group’s needs separately, and not try to create a catch all to cover everyone the same. We will get better, and we will do it quickly.”
That means each point of contact needs to be as positive as possible, from security, the ticket takers, and the concession workers, to the people at the top. To that goal, Dillon said he will implement a new training program for staff across the organization, addressing the customer experience. All full-time staff will learn other parts of the business, shadowing someone else and seeing what their job is during a match. And he emphasized that he means all full time-staff, including himself.
“I’m a firm believer that the better job we take care of our employees, the better they’re going to take care of our fans,” he said.
The other big news is the creation of a new guest relations position. This new position will report directly to Araujo, and thus will be watched closely by Dillon as well. Previously, all the different areas of guest relations from the STM representatives to the janitorial staff were in separate areas of the company structure. Now, there will be someone who will integrate all of it so that there is consistency throughout the organization when it comes to guest relations.
“Guest Experience will be a major focus for us,” Dillon said. “In fact, we are hiring and dedicating a full-time leadership position to get this started the right way. We will work to implement customer service and guest experience training across all staff, part-time, full-time, and include our service partners in security, food/beverage, etc.”
In response to my article, I heard a lot of people bemoan the lack of tailgating experience since the move to Exploria Stadium. There are many valid reasons for this, including acquiring land or property, dealing with zoning issues, and frankly just having the desire and means to do all of it.
I was assured that the Wilf family wants to create a better tailgating experience, but that is going to take time. Just think about how long it takes an individual to buy property and build a house. Now expand that to the area surrounding the stadium. Patience is the word of the day for a better stadium tailgating situation.
“We have data suggesting our fans would like more tailgating options, so yes we are highly engaged around what that could look like,” Dillon said. “We will be exploring several options to be able to offer this, but (it’s) most likely not a 2022 season project.”
For those readers who are STMs or are interested in becoming one, there is good news on that front. As I mentioned in the previous article, the welcome kit has improved since the lows it hit from 2016-2018. In fact, if you look at the current website, you’ll notice it mentions an Orlando City specialty license plate. I have confirmation that the club will be effectively reimbursing the cost of the state-issued Orlando City license plate.
The threshold needed for the state of Florida to produce the plate is 3,000, so due to there being more than 3,000 season ticket members, this is great news for those of us who have put in our pre-order for the plate — whether an STM or not. It also puts the Orlando City brand on more than 3,000 cars. To quote Ted Lasso, “Yeah, that’s when sports and art combine, as far as I’m concerned.”
[UPDATE: All STMs will receive instructions on the process of getting the specialty plate, as well as a mini version of the plate in their STM box. STM boxes may run late due to supply chain issues that are plaguing many industries during this time.]
This is not the only change coming for those who invest their money to become a STM. It will take time, but the club is in the process of meeting with focus groups consisting of STMs and the supporters groups to determine how the club can be better. The reason that Dillon calls these people season ticket members rather than season ticket holders is that membership means more.
“STM benefits are under review and we will look to build upon the great benefits we offer now to continue to enhance the STM experience,” Dillon said. “We know our STMs get access to the best seats, with a great discount and very flexible payment plan. They also have access to other benefits but we need to grow that list and make the benefits more impactful.”
That will most likely include greater frequency and quality of events throughout the year. The supporters groups have already built a community, now the club wants to help STMs who are not in one of those groups to do the same. He said he wants the STMs to have a sense of community with each other and with the club.
There will almost certainly be more benefits coming. According to Dillon, the club is looking to increase the return on investment that the STMs make with their money. That includes looking at discounts on concessions, what items come in the welcome packet, and other things that come up in the focus groups.
As you can tell, there is a lot the general public hasn’t yet been made aware of going on behind the scenes, but change is coming. As Dillon put it, if a windmill has been spinning one direction, it will take quite a bit of effort to get it spinning the other way. The important thing is that the club is listening. It’s only been a month since Dillon arrived and he’s already having meetings with those who support the club on an individual ticket level.
“We will approach the clubs as if we are running public trusts,” he said. “Our mindset will be these clubs belong to the supporter groups, the STMs, our corporate partners and suite holders, and the community as a whole. We need to acknowledge each of these groups are different in what they want, value and find important to them. We need to be better listeners to address their needs. We are blessed to have the best supporter groups in our leagues, and we need to magnify that, it creates such a home field advantage for our players.
“Some of this will take time. You will see consistent change, innovation, and progress, but it will take time and will not all happen overnight. I am a true believer that people don’t care what you know, until they know you care. We need to double down and reinvest our time, energy, and resources into making sure all of our supporters, fans, partners all know we care.”
I’m by no means saying everything is solved or that we shouldn’t continue to hold the club accountable. Of course we should, but the signs of good things to come are there.
Orlando City
Orlando City vs. San Jose Earthquakes: Preview, How to Watch, TV Info, Live Stream, Lineups, Match Thread, and More
Orlando City restarts its 2026 MLS campaign late tonight out west at San Jose.
Welcome to your match thread for a late night midweek matchup tonight between Orlando City (4-9-2, 14 points) and the San Jose Earthquakes (10-3-2, 32 points) at PayPal Park (10:30 p.m., Apple TV). This is the only scheduled meeting between the teams in 2026 and the first time the teams have met since 2024.
Here’s what you need to know ahead of tonight’s match.
History
Orlando City is 3-1-3 in the previous seven MLS meetings with the Quakes since the club joined Major League Soccer in 2015. The Lions got their only away win in the series in the last meeting and enter tonight 1-1-2 on the road against San Jose.
The teams last met on May 18, 2024, with Jack Lynn coming off the bench to score the game’s only goal. Lynn’s strike in the 89th minute broke the scoreless deadlock and lifted the Lions to a 1-0 victory.
The teams met in Orlando most recently way back on June 22, 2021, with the Lions beating the Quakes down, 5-0. Orlando got things started with an early penalty kick goal by Nani, followed by braces from Benji Michel and Daryl Dike to easily put the game away. The lasting memory from the game is Michel’s celebratory dance wearing a cowboy hat that came out of the stands.
Prior to that Orlando City romp, the last time the teams met was on Aug. 31, 2019 when the Lions got freight trained 3-0 at Avaya Stadium, giving the Quakes their first win in the series. San Jose’s offense came via a Chris Wondolowski brace and an early opening goal by Magnus Eriksson. Orlando looked flat and weary out of the gate.
The Lions were victorious in Exploria Stadium in the 2018 meeting on April 21, a 3-2 Orlando win. It was the first win in the series for either side after three straight draws. Chris Mueller, Sacha Kljestan, and Dom Dwyer gave the Lions a 3-0 lead before Florian Jungwirth pulled two back in the game’s late stages.
The Lions led all of the first three matches in the second half only to see San Jose pull level, with two of those tying goals coming late. In the 2017 meeting, Carlos Rivas finally broke the scoreless tie and gave Orlando City the lead in the 81st minute, but Wondolowski spoiled the Lions’ night with an equalizer two minutes later as the teams drew at Avaya Stadium, 1-1.
In 2016, the Lions were gut-punched in the 94th minute in an emotional match that ended in a 2-2 draw. It was the first home match following the Pulse nightclub tragedy and what appeared to be a storybook ending to a cathartic win turned sour on a last-gasp equalizer by Shea Salinas. Seb Hines — now the Orlando Pride’s head coach — opened the scoring for Orlando, only to see Chad Barrett tie it up. Julio Baptista restored the lead in stoppage time, but Salinas ruined everything.
The two teams also drew in the first meeting, a 1-1 affair at Levi’s Stadium in Santa Clara, with the Lions down to 10 men after Brek Shea was sent off in the first half. Kaká and Wondolowski each scored from the penalty spot four minutes apart in that initial meeting.
Overview
The teams meet tonight to get their post-World Cup portion of the season started. Orlando City has been terrible on the road all season long, keeping only one MLS opponent under two goals all year away from home and allowing five goals twice (at New York City FC and Nashville) and six goals twice (at LAFC and in the team’s most recent match away at FC Cincinnati just before the break).
Orlando City is a putrid 1-6-1 on the road this season, and now the Lions must face the Western Conference co-leaders tonight before coming home to face Supporters’ Shield-leading Nashville SC at home on Saturday. They’ll have to play at least tonight’s game without Martin Ojeda, who is out with a thigh injury sustained some time between his first-half goal a week ago in a friendly against FC Dallas and the time the availability report dropped on Tuesday.
But it isn’t all bad news for the Lions, who should have both Antoine Griezmann and Dike in the lineup. Griezmann was the club’s highly prized and widely publicized summer Designated Player signing, while Dike’s return to Orlando came together more recently, following his departure from West Bromwich Albion. They’ll help the club’s offense, but the attack hasn’t been the issue in 2026 — it’s been the historically porous defense, which is on pace to shatter the MLS record for goals conceded.
Meanwhile, San Jose is one of the first half of the season’s biggest surprises, as the Quakes have been outstanding in 2026. Scoring 34 goals while conceding just 15, San Jose is among the league leaders in goals scored (tied for third), goals conceded (third), and goal differential (+19, third).
The Earthquakes are 4-2-1 at home and are coming off a 3-1 road win at Portland in their last game prior to the World Cup break. San Jose boasts Golden Boot challenger Preston Judd, who leads the Quakes with 11 goals, adding two assists in his 15 appearances. Ousseni Bouda has chipped in five goals and three assists. Niko Tsakiris leads the team with seven assists to go along with his two goals, but he’s still recovering from a lower body injury and is not available tonight. However, the arrival of Timo Werner (four goals and five assists in just seven games) has truly elevated Bruce Arena’s Quakes, and he’ll need to be one of the main focal points for the Orlando defense.
To have any shot at taking something from this game, the Lions will need to play better road defense than they have all season. Orlando can score goals, but with Ojeda out, Griezmann will need to adapt quickly, and someone other than the team’s leading scorer will need to find the net.
The Lions will play without Ojeda (thigh), Joran Gerbet (knee), Nolan Miller (knee), Colin Guske (international duty), and Clovis Archage (international duty). In addition, Marco Pasalic may or may not have returned to the team after the World Cup. He was not in training Monday, although interim head coach Martin Perelman said he expected the Croatian back soon. The Earthquakes will be without Nonso Adimabua (lower body), former Lion Earl Edwards Jr. (lower body), DeJuan Jones (lower body), and Tsakiris (you guessed it, lower body…come on, San Jose).
Match Content
- Our most recent PawedCast includes our key matchups and score predictions for tonight’s match.
Official Lineups:
Orlando City (4-4-2)
Goalkeeper: Maxime Crepeau.
Defenders: Adrian Marin, David Brekalo, Robin Jansson, Griffin Dorsey.
Midfielders: Ivan Angulo, Braian Ojeda, Eduard Atuesta, Tiago.
Forwards: Justin Ellis, Antoine Griezmann.
Bench: Javier Otero, Bernardo Rhein, Tahir Reid-Brown, Zakaria Taifi, Iago, Wilder Cartagena, Luis Otavio, Harvey Sarajian, Tyrese Spicer
San Jose Earthquakes (4-2-3-1)
Goalkeeper: Angus Gunn.
Defenders: Jamar Ricketts, Reid Roberts, Daniel Munie, Benjamin Kikanovic.
Defensive Midfielders: Beau Lerouox, Ronaldo Vieira.
Attacking Midfielders: Timo Werner, Nick Fernandez, Ousseni Bouda.
Forwards: Preston Judd.
Bench: Jonathan Gonzalez, Dave Romney, Paul Marie, Jack Skahan, Jack Jasinski, Ian Harkes, Francesco Montali, Max Floriani, Darius Johnson.
Referees
REF: Elijio Arreguin.
AR1: Adam Wienckowski.
AR2: Mike Nickerson.
4TH: Timothy Ford.
VAR: Jose Carlos Rivero.
AVAR: TJ Zablocki.
How to Watch
Match Time: 10:30 p.m.
Venue: PayPal Park — San Jose, CA.
TV/Live Stream: Apple TV.
Radio: AM 810 FOX Sports Radio Orlando (English), Mega 97.1 FM (Spanish), Nossa Rádio 1160 AM-WRLZ (Portuguese).
Social Media: For rapid reaction and live updates, follow us on Bluesky Social at @themaneland.bsky.social or follow Orlando City’s official Twitter (@OrlandoCitySC) or Bluesky (@OrlandoCitySC) feed.
Enjoy the match. Go City!
Podcasts
PawedCast Episode 542: Tampa Bay Friendly, McGuire Traded, OCB Beats Cincinnati, and More
Lions maul the Rowdies in friendly action, OCB wins on the road, and it’s transfer season.
Orlando City welcomed I-4 Derby rival Tampa Bay to Inter&Co Stadium for a friendly match on Wednesday and then proceeded to bludgeon the Rowdies with a couple of hammers named Antoine Griezmann and Justin Ellis. The two attackers combined for a goal and four assists in a 6-0 beatdown of the team from the Gulf Coast, with five different Lions scoring and Griffin Dorsey forcing an own goal. We discuss Griezmann’s first minutes with Orlando City, what the team showed in its formation, and how good Justin Ellis’ vision is.
Oh, and it’s also transfer season now. Duncan McGuire is on his way out and Marco Pasalic reportedly will follow soon, while a new left back may be headed from Spain to Orlando.
Following all of that, we discuss Maxime Crepeau being added to the MLS All-Star Team and the announcement that he’ll participate in the 2026 MLS All-Star Skills Challenge.
Our mailbagbox asked us about which World Cup semifinalist players we’d want to join Orlando this season (if we could only pick one), and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
After the mailbagbox, we dive into OCB’s 2-1 road win at FC Cincinnati 2. It wasn’t the prettiest game by the Young Lions, but they managed to do enough to earn three points on the road, where they’ll stay to face Chattanooga on Saturday. We briefly preview that game.
Finally, Orlando City will be in Dallas Wednesday for the second of two friendlies leading up to the restart of the MLS season. It’s unlikely we’ll get a lot of details about that one, but we’ll see what happens. Maybe the FC Dallas folks will help us out.
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 542 went down:
0:15 – Orlando City crushed the Rowdies, the transfer season is in full swing, plus: hey now, Crepeau’s an all-star.
28:50 – The mailbagbox is always good for a hypothetical scenario.
36:54 – The Young Lions slipped past Cincy and head to Chattanooga, while the senior Lions head to Dallas.
Podcasts
SkoPurp Soccer Episode 119: International Break, USWNT, Louisville Preview, and More
The Pride return from a long international break looking to get their first-ever road win against Racing Louisville.
It feels like months since the Orlando Pride last took the field, but the calendar says otherwise. If you believe calendars, it’s only been a little less than three weeks, but time moves strangely in the post-pandemic apocalyptic world.
Anyway, we don’t have a match to recap, so we touched on a couple of Pride players putting the ball in the net during the international break and chat a bit about the United States Women’s National Team’s three-game friendly series against Japan. Emma Hayes used a lot of players, and the team looked solid for two of the three matches, but the rotated middle game seemed a bit disjointed. Hayes has greatly expanded the player pool and will have plenty of options when the World Cup approaches.
Our mailbagbox had questions about a potential change in the NWSL schedule, as the league explores adopting the fall-to-spring slate, and opposition own goals. Remember, you can ask us anything by hitting us up on Twitter at either @TheManeLand or @SkoPurpSoccer and using the hashtag #AskSkoPurp. You can use that same hashtag and hit @TheManeLand.bsky.social up on Bluesky. Or you can visit our show page, scroll down, and fill out the handy form. We’d also appreciate any ratings or reviews you can leave wherever you get your podcasts, and if you do that on Apple Podcasts, we’ll find them easily and read them on the show.
After the mailbagbox, we turned our attention toward Friday’s late afternoon tussle with Racing Louisville in Kentucky. The Pride have never won on the road against Louisville, and it’s about high time they did. This match begins a congested push to the June World Cup break, and although Friday’s hosts aren’t high in the table, the Pride must be at their best to get a road result in this fixture. We look back at the series history, compare the two sides, provide our key matchups in the game, and make our final score predictions.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how Episode 119 went down:
0:15 – We open the show with a little banter about the Pride in the international break and the USWNT’s series vs. Japan.
9:03 – The mailbagbox features questions via both eletronic mail and social media. We welcome all modes of delivery.
19:59 – The Pride travel to Louisville to face Racing. They’ve never won in Kentucky, but we inform them how to do so.
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