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Ercan Kara’s First Season at Orlando City Was Better Than You Think
Some Orlando City fans (not all, but some, and you know who you are) don’t seem happy unless there is something to complain about. That’s not unique to the OCSC fan base, nor is it confined to soccer. Sports, in general, lends itself to nitpicking by fans of even the most successful teams. No team in sport is ever going to do everything right 100% of the time. Even the undefeated 1972 Miami Dolphins could have been better in several areas.
One of the areas this year where Orlando fans on social media and here on this site have been critical is the team’s offense. That’s a completely fair criticism for a team that scored just 44 goals in 34 games. Only two teams in the Eastern Conference and six teams in the entire league scored fewer goals. But, just like NFL fans are quick to jump on starting quarterback play and lay far too much credit/blame at that one player’s feet, some Orlando fans have largely taken out their frustrations on the Lions’ Designated Player striker, Ercan Kara.
Blaming Kara for Orlando’s offensive struggles is completely oversimplifying a complex problem. Strikers, like quarterbacks, often get more of both the blame and the credit than they deserve.
When a soccer team’s offense isn’t scoring, the striker can be at fault if he’s missing on an unusually high number of good scoring opportunities. We saw this firsthand when Dom Dwyer fell out of form after his 13-goal 2018 season. Starting in 2019, Dwyer was visibly missing quite badly — regularly — when presented with high-percentage chances to put the ball in the back of the net. It was the most maddening case of the yips in Orlando City history. So, we know what that looks like.
What we have seen this year from Kara has looked nothing like that. He actually finishes his chances at a high rate (more on that below).
But the 26-year-old Austrian also has committed the unpardonable sin of not being Daryl Dike. The former OCSC striker was an immensely popular player among the fanbase for obvious reasons — an infectious personality, great smile, threw around center backs like they were rag dolls, had fun goal celebrations, regularly got under the opponents’ skin, and scored a lot of great goals for the team. He was a special player who could have had several monster years in Orlando, but the club did right by him in granting him his wish and selling him so he could play in Europe.
“The guy who replaces the guy” is often found wanting by fans, even if they’re very good. But if “the guy who replaces the guy” can stick around and keep producing, like Brian Johnson did in AC/DC, he can win those fans over. Kara has the talent to do that and he’s already shown his ability to do it.
Don’t believe me? OK, fine, let’s get into it.
A Ludicrous-Yet-Interesting Comparison
Let’s start off by getting really crazy and comparing Kara to the MLS Golden Boot winner, Hany Mukhtar of Nashville SC. Here’s a quick, simple, 2022 season comparison:
Kara: 48 shots, 19 shots on target (39.6%), 11 goals (22.9% shooting percentage, 57.9% on-target shooting percentage) in 1,789 minutes.
Mukhtar: 126 shots, 65 shots on target (51.6%), 23 goals (18.3%, 35.4%) in 2,835 minutes.
Kara doesn’t get quite as many of his total shot attempts on target as Mukhtar from a percentage standpoint (39.6% to Mukhtar’s 51.6%). However, if that seems like a problem, consider that Kara and Austin’s Sebastian Driussi (40.2%), the league’s Golden Boot runner-up with 22 goals, get approximately the same percentage of total shots on frame, and Kara is only a couple of percentage points behind Chicharito in that category as well. So he’s not missing the target notably more than some of the league’s other top strikers.
Kara’s data shows he has actually been a better chance finisher than Mukhtar, scoring on a higher percentage of his total shots (22.9%-18.3%) and on a much higher percentage of his shots on target (57.9%-35.4%) than the league’s goal-scoring leader.
So it’s not Kara’s ability to put the ball in the net that’s the issue, it’s volume, and it would have been interesting to see what Kara would have done had he played 11.6 more games’ worth of minutes (He played a third of an entire season less than Mukhtar! That’s 2,835 minutes compared to 1,789.) to get a more direct comparison with what Mukhtar did. Kara’s 0.55 goals per 90 minutes doesn’t seem too far below Mukhtar’s 0.73 goals per 90, although that adds up over time.
If you’re wondering if Kara is somehow not getting enough shot attempts, it can seem that way in individual games, but Kara is attempting 0.03 shots per minute on the field, not far behind Mukhtar’s 0.04 shots per minute and pretty much even with Driussi. The translation of that is that if Kara had held his shooting rate and played the same number of minutes as Mukhtar, he would have finished the year with 76 shot attempts — tied for the second-highest total in team history, trailing only Dwyer’s 2018 total of 78. That’s actually remarkable given the team’s average shot attempts per game under Oscar Pareja.
To widen the goals-per-90 comparison, Kara’s rate was better than that of Jeremy Ebobisse, Lewis Morgan, and Sebastian Ferreira, and about on par with Julian Carranza, Diego Rubio, and Brandon Vazquez. Those players each scored between 13 and 18 goals on the year. Kara’s 0.55 goals per 90 is just 0.06 less than Jesus Ferreira, who finished fourth in MLS with 18 goals.
In fact, in doing the math, if Kara maintained his goals-per-90 rate of 0.55 for an additional 11.6 games’ worth of minutes (the 1,046 fewer minutes he played than Mukhtar did), he would have completed the season with 17 goals and finished tied for eighth with Ebobisse in the Golden Boot race, just one behind Vazquez, Brenner, Chicharito, and Jesus Ferreira. Those 17 goals would have tied Larin’s club record for goals in a season.
And of the 19 players in MLS who scored more goals than Kara this season, eight of them scored at least four times from the penalty spot to Kara’s one.
If you still think Kara’s this team’s problem (and even if you don’t), read on…
Target Strikers Require Teamwork
Not all goal scorers are built the same. Some of them, like Mukhtar, Carlos Vela, Daniel Gazdag, and Raul Ruidiaz, are sort of hybrid attacking midfielders/strikers. Those like Kara are target strikers and require more help getting the ball in good position — guys like Kacper Przybylko, Kei Kamara, C.J. Sapong, and Jozy Altidore come to mind, as well as Cyle Larin in his time in Orlando. Dike is also that target-type striker but with the added ability to simply discard a defender through sheer strength to set up their own clear-cut chances.
Watching this team (not the ball, but the team, which is much easier to do in person than on TV), it’s clear that there is not nearly enough being done to get Kara the ball when he’s in a good position to receive it. Early in the year, teams simply swarmed Facundo Torres and Mauricio Pereyra, which effectively choked off the service to Kara. To combat this, Oscar Pareja dropped Pereyra deeper on the pitch to put space between his two best playmakers, and that helped somewhat. So too did the late addition of Ivan Angulo, who is enough of a playmaker on the left side to take some of the opposition’s attention away from Torres and Pereyra.
But, overall this season, there wasn’t enough in the attack from players working down the left channel (Benji Michel, Joao Moutinho, Jake Mulraney, Angulo) or nearly enough from Ruan — the de facto right wing in Orlando’s weirdly shaped attacking formation — on the other side to make teams pay for all the attention they were paying to Torres and Kara (Orlando’s goal scorers) inside. When the ball went into the wide areas, crosses were either off line, delayed in delivery to the point where the defense recovered, or never even attempted. Ruan, in particular, seemed to ignore his ability to get to the end line and often opted instead to curl back and send a slow-rolling pass to Torres at the corner of the box, which immediately put the young Uruguayan under pressure and limited his options.
Torres himself was part of the service issue by being a little too one-footed. Playing mainly on the right side, Torres was reluctant to use his quickness to get up the field and cross in with his weaker right foot. The Young DP can grow out of that by developing his weaker foot, although some players never do (looking at you, Silvester van der Water).
And without center back Robin Jansson in the lineup, there were no balls over the top to reward Kara for his efforts to widen and split opposing center backs, which is what he’s doing while most fans are watching Antonio Carlos, Rodrigo Schlegel, Moutinho, and Cesar Araujo kick the ball around the back to each other. Nashville’s Walker Zimmerman would be pinging that ball forward to pick out Mukhtar in many of those instances.
Even without much service to get him touches, in a season plagued with multiple injuries early in the year — while he was supposed to be building chemistry with his new teammates — and adjusting to a new league and culture, Kara still scored 11 goals, which was one fewer than Vela, a player most people consider pretty good at soccer. Kara played 544 fewer minutes (the equivalent of six fewer games) than the 2019 MLS MVP, and Vela had more goals from the spot.
More Perspective
Only four players who scored more goals than Kara during the 2022 MLS season played fewer minutes than Kara’s 1,789 — D.C.’s Taxi Fountas (12 in 1,469 minutes, of which four were scored in the two meetings with Orlando); Philadelphia’s Mikael Uhre (13 in 1,633); New York City FC’s Valentin Castellanos (13 in 1,463 before transferring to Girona); and Miami’s Gonzalo Higuain (16 in 1,750). So, Kara is also largely being compared by fans to players who were on the field more than he was when they point to his goal total.
By scoring 11 goals this year, Kara gave Orlando City eight consecutive seasons with a double-digit goal scorer. No Major League Soccer team had previously had a double-digit goal scorer in each of its first eight seasons until Orlando did it. Both Kara and Torres have a great shot at getting there next year to extend the streak to nine.
Criticisms of an Orlando striker are nothing new. Some people complained about Larin being “lazy” in seasons when he wasn’t getting as much service. Big strikers who aren’t producing are always accused of being lazy. It was actually that particular criticism that was lazy, not Larin’s play. Neither is Kara lazy and although he doesn’t have blazing speed, he’s got enough pace to be successful in MLS.
Kara scored a fourth of Orlando City’s total goals in 2022 and nearly another fourth was scored by Torres. The issue in Orlando isn’t that the striker isn’t scoring enough, it’s that very few others are scoring much at all (Junior Urso scored five goals, and literally no one else netted more than three), and they’re also not getting their striker the ball enough.
If You Build It, He Will Score
Mukhtar, like Dike, is a special player, and without him, Nashville would be exceedingly average. He scored 23 of his team’s 52 goals this season (44.2%). That’s a lot!
Looking at the best teams in MLS, the numbers aren’t nearly as skewed. Nashville’s scoring leader accounting for close to half of his team’s goals. However, LAFC’s leading goal scorer was Cristian Arango, with 16. That accounted for 24.2% of LAFC’s total for the season — just about what Kara provided for Orlando. Philadelphia’s Daniel Gazdag was one shy of the Golden Boot, with 22 goals. That was 30.5% of the Union’s goal-scoring in 2022. But even with scoring a slightly higher percentage of Philly’s goals than what Arango and Kara provided for LAFC and Orlando, respectively, Gazdag had teammates like Carranza (14 goals), Uhre (13), and Cory Burke (seven), and he had seven (!) goals from the penalty spot.
What the top teams have that Orlando doesn’t is goal-scoring depth — other guys who step up. And, with more players to worry about, it frees the top scorer up to…well, score. The 22-year-old Torres nearly got to double digits for Orlando City this year, but behind that the drop-off was significant. Urso scored five goals to finish third on the team, mainly by playing higher up the pitch at wing and by swapping spots with Pereyra. That’s still only one more goal than the four he provided as the late-arriving box-to-box midfielder last year. He should be a complementary piece of the offense like Alejandro Bedoya is in Philadelphia, not your team’s third-leading goal scorer.
Everyone loves Michel. He’s a Homegrown Player, a hometown kid who has come up big in some important moments for the club. He’s got a big smile, provides great energy for the team, and has an effervescent personality. Who doesn’t love a good Benji backflip or the way he uses props in his celebrations? But Michel scored a goal on opening day and then did not score again all season long in MLS play — despite appearing in almost every game (31 league appearances). It was a career low and has continued a downward trajectory in his career in terms of goals per 90 minutes.
Others who played striker this year include Tesho Akindele (three goals), Alexandre Pato (three), and a couple of late cameos by Jack Lynn (no goals).
Wing players Mulraney and Angulo combined for zero goals. The club’s DP No. 10, Pereyra, scored one time. The team’s starting fullbacks combined for four goals. Ruan and Moutinho also finished with just four combined assists — that’s 11 behind Philadelphia’s Kai Wagner alone. While there aren’t a lot of Kai Wagners out there, that is not a gap, it’s a gulf.
Soccer is a team sport. That’s never been in dispute. Yet fans still love to pile on the striker when the team has a struggling offense. Kara missed his opportunity on Sunday night in Montreal, it’s true. Kara did not miss Torres’ shot, or Carlos’, or Angulo’s. Kara did not ignore his own setups to run between the center backs. Kara did not serve poor crosses or passes into the area to himself or get those attempted key passes blocked. Kara did not build the attack behind him too slowly to take advantage of Montreal’s three-man back line. In short, yes, Kara could have given his team the lead in the first half of his first ever playoff match, but he doesn’t represent a primary reason Orlando City lost that game or the other 14 league matches the Lions dropped in 2022.
Is He the Right Fit?
It’s a fair question to ask if Kara is simply a good striker who doesn’t fit in with what Oscar Pareja wants to do with his attack. It’s possible, but Pareja has had some previous success with the similarly built Blas Perez in 2014 at FC Dallas, taking his team to the U.S. Open Cup semifinals and only heartbreakingly going out in the Western Conference semifinals against Seattle because of the the away goals tiebreaker, which is no longer a thing. Perez, who scored 11 times that year for an FC Dallas side that finished fourth in the West with 55 goals, had no drop-off from 2013. His 11 goals equaled the MLS career high he had set under previous Dallas manager Schellas Hyndman in the first year after Pareja’s arrival.
So, this type of striker can work in Pareja’s system and Kara is probably much better (and certainly much younger) than Perez was then. One key difference between the 2022 Lions and that 2014 Dallas team is that Pareja had two other double-digit scorers in 2014 — Fabian Castillo and Michel Pereira — and Akindele chipped in eight more that year. Those four players alone combined to score 39 league goals, which is just five fewer than all of Orlando City’s roster had in 2022.
None of the above means I don’t think there are flaws to Kara as a player. Virtually every MLS player has some or they’d be playing in a higher-profile league. Kara hasn’t been a particularly effective defender in the press, although Orlando doesn’t press high that often anyway. His aerial play for his height could be better. And yes, his pace isn’t what Dike’s was, although I maintain that he’s fast enough to get the job done.
How about if — and just hear me out on this — we let Kara and Torres get a second year in the United States under their belts together, get Gaston Gonzalez’s knee healthy and let him cook on the opposite side of Torres, and add some complementary pieces who can be dynamic in the buildup, but also score goals themselves and maybe draw a few more penalties? And what if the club improved its goal-scoring depth at striker this off-season?
If those things happen, it’s almost a certainty that fewer fans will be pointing the finger at Kara and can instead go back to whining about their NFL team’s quarterback.
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State of The Mane Land 1/1/25
Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.
Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful. (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)
Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.
Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.
We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.
It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.
Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).
The Plan for Self-Sufficiency
My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.
I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.
And it kills me that I am failing them and failing you, although I have not quite yet failed completely.
It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.
Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).
Time: The Enemy
Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.
And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.
We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.
Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.
For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.
And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.
I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.
When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.
And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.
One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.
That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.
It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.
This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.
Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.
So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.
Our Financial Health
We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.
We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.
Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.
Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.
While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.
As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.
In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.
Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.
Failures and Successes
It killed me not to be able to compensate our deserving staff writers in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.
It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.
We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.
I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).
We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.
However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.
Our Future
If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.
Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.
However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.
In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.
As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.
While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.
If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.
What Can You Do?
If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.
First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.
Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.
Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.
Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.
All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.
Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.
No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.
Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.
We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.
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A Note About Hurricane Milton and The Mane Land
First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.
Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.
As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.
Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.
As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.
The weather is undefeated and should never be challenged.
For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.
When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.
The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.
I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.
I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.
Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.
But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.
Stay safe, Lion Nation.
Uncategorized
Reflecting on Eight Years with The Mane Land
A look back over my time with The Mane Land (so far).
As of last week, I have been a contributor at The Mane Land for eight years. That’s longer than I’ve ever been at any of my actual jobs in my life. There are literally only a couple of people who have been with the site longer, but I’m still amazed at how long it’s been. This is not to say I’m going anywhere, but rather I wanted to take the opportunity to look back at the past eight years, and look ahead to the future.
Unlike some, I didn’t come to be a supporter of Orlando City until it was announced that the club was joining MLS. At the time, I was contemplating picking a club to follow in MLS, but being in Tallahassee, there were no nearby options at that time. I considered FC Dallas and D.C. United, given the two were geographically closer in proximity to me than any others. Fortunately, it was literally while I was considering my options that the announcement was made regarding Orlando City’s jump to MLS. It was an easy decision.
As I do in many aspects of my life, I immediately started researching my new club, which led me to the content being produced by The Mane Land. There was also an article on the site titled “Join The Mane Land Staff.” I had often over the years internally bemoaned that I rarely used my Bachelor’s degree in English, and the desire to write welled up in me so much that I emailed the staff.
In response, one of our former editors, Andrew Marcinko, contacted me and said “I think your voice would be a great fit on TML.” He asked me to submit a Fan Post (those went away with our presence on SBN), and then another piece for review. Following that, our founder and managing editor, Michael Citro, emailed me to welcome me to the staff. I had no idea at the time how big a part of my life this blog would become.
I started out writing Monday’s Lions Links — often one of the more difficult days to write — and a feature piece. It’s been many years gone by now, but there was a time when the feature piece was “Pride Pub,” an ongoing series that paired craft beer and good food based on Orlando City’s opponent. I can tell you that the research for that was very enjoyable, and I still use some of the recipes I found to this day.
Eventually, I started contributing more match coverage and analytical pieces. Staff came and went, but I never thought to leave since I was enjoying myself. Sometime after that, I was promoted to senior columnist, for which I’m grateful. I can without reservation say that I’m a better writer thanks to my time with the site, and from working with such excellent staff.
In November of 2016, Michael asked if I wanted to give co-hosting The Mane Land PawedCast a try. My first recording was for Episode 71. We just recorded Episode 354, and with the exception of maybe two or three episodes, I have been on every single one of 283 episodes over the last six plus years. Michael and I have spent a lot of time talking on and off the podcast over the years, and I’m proud of what we have produced and to call him my friend.
We recently added an Orlando Pride-specific podcast called Skopurp: An Orlando Pride PawedCast. For years we wanted to give the Pride the time and attention the club deserves. Now, it is a reality, but one that I ask you to listen to and share. I’ll even put out that although Michael and I are the current hosts, we merely consider ourselves stewards and are hoping to get others to come onboard and eventually take it to the next level.
When I started with The Mane Land, the site had just made the move from a free WordPress site to the SBNation network. It was a big deal, and for many years it was a good partnership. Of course that all came to an end not too long ago, and our blog went the independent route thanks to the incredibly generous support of our readers and listeners. In fact, if you want to be one of those supporting our efforts, please go to our Buy Me A Coffee site to become a member. The move has allowed a flexibility we didn’t have before, but I really want others to have the same sense of joy and accomplishment that I have as a member of our staff.
At one point we had nearly twice the staff that we do now, and as you know, many hands make light work. The opposite of that is also true. I genuinely believe that there must be others out there with the same passion for Orlando City as I have — with the same desire to have their voice heard, whether through the written word or on a podcast. I promise you there is an opportunity to contribute here with us. Our internal discussions are informative, engaging, and often funny. Please consider joining us, as I did eight years ago. I haven’t regretted it and I know you won’t either.
I want to thank all of those who contributed to The Mane Land over the years. There are many that I am still in touch with, though they are no longer a part of the staff. Of course, the current staff are a pleasure to work with, and I appreciate their dedication to what we are trying to do.
Finally, I want to thank the readers and listeners over the years. From those who regularly comment on our articles, to those that I’ve personally met at matches or even randomly on the street, you are a big reason that we do all of this. You are a big reason why I’ve been doing this for the better part of a decade. it is always a genuine pleasure hearing your thoughts or simply sharing a moment of joy together — U.S. Open Cup final, anyone?
So, thank you. I look forward to many more years of this journey together.
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