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Orlando Pride Name Haley Carter Vice President and General Manager

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The Orlando Pride named former Houston Dash goalkeeper Haley Carter as the club’s first-ever vice president of soccer operations and general manager. Carter, 38, succeeds Ian Fleming as GM in this new role that will include an executive leadership role that reports directly to Pride ownership. She will oversee all elements of the team’s soccer operations.

“When we began our search for this key role for the Orlando Pride, we were looking for someone with deep and comprehensive knowledge of the women’s game and the leadership qualities to carry our organization into its next era.” Orlando Pride Chairman Mark Wilf said in a club press release. “Haley is a strong, experienced and respected leader with a vast background and network across women’s soccer, including an extensive knowledge of the NWSL. Off the field, she has a clear dedication to service, community, and player safety. After our conversations with Haley and feedback from our players, we believe Haley is the perfect leader for us and we look forward to supporting her in building the Pride into a world-class franchise.”

“I am honored and grateful to join the Orlando Pride,” Carter said in the club’s press release. “The changemaking leadership and committed, personal investment by the Wilf family to the success of the club made this a tremendous opportunity from the outset. Our roster is composed of awe-inspiring, gifted athletes, each bringing their own unique and vital qualities to the team. We also have an extremely talented technical, medical, and support staff. Together, we will take the Pride to new heights, further crafting an inclusive, safe, winning culture, making fans proud to support us and players proud to play for us. We’re going to be in the community, we’re going to grow the game, and we’re going to bring championships home to Orlando! I am thrilled to lead our players and staff as we embark upon a new and exciting evolution for the club.”

In addition to having played in the NWSL from 2013 to 2016, and at the U.S. Naval Academy from 2002-2005, Carter is an accomplished business executive, coach, licensed attorney, and former U.S. Marine officer. She is a certified professional football scout, holding Level I and II Talent Identification certification through the Professional Football Scouts Association. She also serves as chair of the Women’s Coaches Community for United Soccer Coaches and was honored with the organization’s President’s Award in 2019 and 2022.

While serving on active duty in the Marine Corps, Carter represented the United States in two International Military Sports Council Women’s Military World Soccer Championships.

The Friendswood, TX native appeared in 27 matches with the Navy Midshipmen while at the U.S. Naval Academy. After completing her active duty, Carter spent three seasons with the Houston Dash. She did not play in a competitive match with the Dash, and made the team’s bench one time. Still, she became the first-ever women’s player recognized with the FIFPro World Players’ Union Merit Award in her final season.

After hanging up her boots, Carter embarked on a coaching career, gaining experience at the youth, collegiate, and international levels. While still with the Dash, she served as an assistant coach at Huston–Tillotson University, a historically Black college in Austin from 2014-2015, and Sam Houston State University in Huntsville, TX from 2015-2016.

From 2016 to 2018, Carter was an assistant coach for the Afghanistan Women’s National Team under former USWNT defender Kelly Lindsey. She returned to the college ranks in 2019 as an assistant coach at the University of Houston and also served as a consultant for the Houston Dash’s scouting and recruitment. She served as the goalkeeper coach for the Antigua and Barbuda Women’s National Team from 2019 to 2021.

Away from the pitch, Carter has shown a dedication to various women’s and social causes. In 2021, she played a role in evacuating more than 100 people from Kabul, Afghanistan, including members and families of the national team she coached, who were at risk due to the Taliban takeover. She has served on the Executive Board for the Girls Academy League, the City of Houston Women’s Commission, and chaired the City of Houston Commission to End Gun Violence.

Carter graduated from the U.S. Naval Academy with honors in 2006. After earning her commission, Carter served nearly eight years as a Marine Corps logistics officer, making two combat deployments in support of Operation Iraqi Freedom. In addition to her degree from the U.S. Naval Academy, Carter possesses an MBA with Distinction from the University of Liverpool and a Juris Doctor (JD) degree from the University of Houston Law Center.

The Pride begin preseason training today. With Carter now in place, the club will still need to formally announce Seb Hines’ coaching staff.

Orlando Pride

Top 10 Moments of 2024: Marta’s Magical Goal Secures Pride’s Spot in NWSL Championship Match

Our No. 7 moment of the year relives Marta’s semifinal stunner.

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Image courtesy of Orlando Pride / Mark Thor

As we count down to the new year of 2025 — which will be Orlando City’s 11th in MLS, the Orlando Pride’s 10th in the NWSL, and OCB’s third in MLS NEXT Pro — and say goodbye to 2024, it’s time to look back at the club’s 10 best moments of the year as selected by The Mane Land staff via vote.

The Orlando Pride faced the Chicago Red Stars in the first round of the 2024 playoffs and were frankly not challenged by the NWSL’s No. 8 seed. The Pride may have struggled in their final few matches of the year, losing to the Portland Thorns and NJ/NY Gotham FC (after the Pride had already clinched the NWSL Shield), but it was a breath of fresh air to be dominating matches again, as two goals from Barbra Banda, one from Haley McCutcheon, and a penalty-kick goal from Marta left no doubt. After how well the Pride had played all season, it can be almost surprising to realize that the match was the first playoff victory in the club’s history.

As reward for their victory, the Pride advanced to face the dangerous Kansas City Current in the semifinals. The first meeting of these teams in the regular season was billed as the battle of the unbeaten clubs and ended in a 2-1 Pride victory, courtesy of Marta’s penalty kick in the 63rd minute. Looking for a spark for the rematch, Current players took offense at the nature of Orlando’s celebrations and promised revenge in the return match at Inter&Co Stadium later in the season. The rematch ultimately ended without any fireworks, as Orlando’s league-leading defense and Kansas City’s new defensive acquisitions each held the other’s attack in check, leading to a 0-0 draw.

After two close matches in the regular season, the Orlando Pride were well acquainted with the Kansas City Current and knew the playoff semifinal matchup would be much tougher than the quarterfinal win over Chicago. The Pride faced additional adversity early in the match. After a cagey opening third of the game, the Current found the back of the net first through Debinha in the 33rd minute. The assist came from a good cross from Michelle Cooper, but the goal was the sort that Orlando had prevented for most of the season. Kerry Abello and Emily Sams were both slightly out of position from stopping the cross. The Pride found parity just before halftime, as Ally Watt drove to the end line from the right wing and cut back a pass excellently to McCutcheon for her second goal of the year — both in the playoffs.

The second half of the match started well for the Pride. In the 51st minute, Marta stepped up to take a free kick in shooting range. Her shot was on target but was saved by Current goalkeeper Almuth Schult. Barely two minutes later, Pride defender Kylie Strom played a teasing ball to the feet of Banda, who used her body to shield the pass from the Kansas City defense, turned, and rifled an emphatic finish into the net to make it 2-1. Throughout the season, Orlando was almost invincible with a second-half lead. However, facing NWSL MVP Temwa Chawinga and the league’s most potent attack in a playoff game, the Pride knew they would need additional cushion to see the match out.

Here is where Orlando captain Marta left her timeless mark on the match. Despite the lead, Orlando did not simply sit back for the final 40 or so minutes of the match and absorb pressure. The Pride continued to press Kansas City, hoping to generate turnovers and scoring chances for Banda and Marta, and that is exactly what happened.

When Current defender Kayla Sharples got caught with the ball under her feet, Banda pounced. By stretching to poke the ball away from Sharples, Banda managed to push it right into Marta’s path. Sensing an opportunity might be on, the Brazilian had rushed forward, and she was rewarded by being in the right place to take possession of the turnover.

The Brazilian star carried the ball in stride deep into Kansas City territory before Sharples, and her defensive partner, Alana Cook, caught up and positioned themselves between Marta and the net. Unfortunately for them, Marta has made a living off of making good defenders look silly on a soccer pitch. With one cutback, she sat down both defenders, sending them sliding past the play. Then, with a second quick move, she sliced past Schult, who had rushed out of her net. Finally, just before Hailie Mace could slide in from the side to block the effort, Marta toe-poked the ball into the net, finishing off one of the greatest solo goals in league history.

Marta’s passion at scoring such an important goal was infectious for her teammates and fans in Inter&Co Stadium. The goal was her second of the playoffs and 11th of the season overall. Later in the match, Kansas City managed to pull a goal back off a penalty kick in the 103rd minute, but it did not alter the final result — a 3-2 victory for the Pride. Instead, it granted “match-winning goal” status to Marta’s electrifying goal.

Marta and Orlando Pride history are so intertwined that the Pride as we know them would be completely different without the captain. The Goat. Marta. Now, after bringing an NWSL Shield and NWSL Championship to the City Beautiful, her legacy in purple is unimpeachable. The goal she scored to clinch the Pride’s spot in the championship match will go down as the cherry on top of an illustrious club career, whether she extends her time with Orlando this off-season or not. And that special goal in that special moment is certainly worth a spot in our list of the club’s top moments of 2024.


Come back through New Year’s Eve as we count down the remainder of the top 10 moments of 2024 for Orlando City, the Orlando Pride, and OCB.

Previous Top Moments of 2024

10. Orlando City’s massive second-half surge clinches top-four spot in Eastern Conference.

9. The Orlando Pride sign Zambian international striker Barbra Banda ahead of the 2024 season.

8. Facundo Torres scores his 47th goal for Orlando City, breaking the Lions’ all-time goal record.

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Orlando Pride

Top 10 Moments of 2024: Orlando Pride sign Zambian Star Barbra Banda

In our No. 9 moment of the year, the Pride announced their presence with authority by acquiring one of the world’s best young strikers.

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Image courtesy of Orlando Pride / Mark Thor

As we count down to the new year of 2025 — which will be Orlando City’s 11th in MLS, the Orlando Pride’s 10th in the NWSL, and OCB’s third in MLS NEXT Pro — and say goodbye to 2024, it’s time to look back at the club’s 10 best moments of the year as selected by The Mane Land staff via vote.

It is fitting that the acquisition of Barbra Banda appears on our Top 10 Moments of the Season list on the eve of Christmas Eve, because in retrospect it is kind of like a Christmas story, but instead of getting a Red Ryder BB gun, we got a BB bombshell dropped on us on March 7, when the Pride announced they had spent $740,000 to acquire Banda from Chinese Women’s Super League side Shanghai Shengli FC. That transfer fee was at the time, and still is, the second highest of all time for a women’s soccer player, and it changed the entire complexion of the 2024 season for the Pride.

Orlando was agonizingly close to making the playoffs during the 2023 season but fell just shy of the final spot, and clearly the Pride were planning to use that failure as a catalyst to improve their performance in 2024. There was a major question about the attack, however, and where the goals were going to come from. The team’s joint top scorer from 2023, Messiah Bright, requested a trade for personal reasons, leaving a team that had only scored an average of 1.23 goals per game (27 goals in 22 games) down her six goals and without an obvious candidate to lead the line up front. The Pride had options on the roster, but questions remained.

And then, Christmas came early. Or maybe we got a second Christmas, or a very late Christmas present from 2023. Let’s not get bogged down on semantics. What matters is all of a sudden the whole soccer world was talking about the Orlando Pride and how they had just acquired a superstar forward for the second time (Alex Morgan was the first; Marta debatably could be the second, but she is more of an attacking midfielder than a pure forward) in club history.

Unlike with Morgan, a U.S. Women’s National Team player and arguably the most well-known women’s player in the world at the time she joined the Pride, most people in the United States knew very little about Banda and her career exploits. I spent a considerable amount of time today researching Banda’s career stats from her years prior to joining the Pride when preparing to write this article — in particular her stats from her four seasons in the Chinese Women’s Super League, and I could not find any sites that showed her season-by-season stats. The press release said that she had scored 41 goals in 52 games, and I was able to find that she scored 18 goals in 2020 and 16 goals in 2023, but I could not find anything on 2021 and 2022, which likely were affected by COVID-19.

All I could find on Banda were her total goals scored and games played, and so therefore not the total minutes played in those 52 games to allow for per-90-minute calculations. Let’s assume she played every minute of every game for Shanghai, giving her the lowest possible goals per 90 minutes during those 52 games and compare her performance during her career in China to all seasons when a player scored at least six goals in the Pride’s history before 2024 (all data from fbref.com except Banda’s):

YearPlayerGoalsMinutes PlayedGoals/90 mins
2020-2023Barbra Banda4146800.79
2017Alex Morgan910570.77
2017Marta1319360.60
2019Marta612530.43
2023Messiah Bright613700.39
2018Sydney Leroux614320.38
2021Sydney Leroux820150.36
2023Adriana616430.33
2016Kristen Edmonds617010.32

The Chinese Super League is almost certainly not as deep and as talented as the NWSL, but nearly a goal per 90 minutes is still difficult, especially over 52 games. The reality is that Banda probably did not play every minute of every game either, and that means her goals/90 was likely even closer to 1.00 than her 0.79 showed in the chart.

Speaking of goals/90 of around 1.00, Banda had also played in three games in an Olympics and three games in a World Cup prior to joining the Pride and had scored a cool seven goals in those six games, averaging 1.17 goals per 90 minutes (there is per-game data from those competitions, and Banda never came off the field). The Olympics and World Cup are the biggest stages in women’s soccer and Banda had delivered in both at a precociously young 21 and 23 years old, and now a player with that pedigree was coming to a Pride team returning a solid defense. And with a need for a striker, it seemed like a delightful match for the team playing in the Happiest Place on Earth. After a few years of building the war chest and setting the stage, the Pride were now about to cast one of the world’s best in a leading role.

When the season opened, the addition of Banda had the Pride tied for sixth in the betting odds on ESPN Bet and generally around the middle of the pack in most season previews. Banda did not play in the first few matches, as she was coming off a full season in China and Olympic qualifying games for Zambia, and trying to acclimate to a new league and a new team, but she played her first game on April 19 against San Diego and made her first start on April 26 against Washington. The rest, as they say, is history, and you can be sure that as you check back every day through the end of the year you will read and re-live more about just how well Banda integrated into the Pride’s roster and, spoiler alert, how the Pride brought home some pretty nice shiny new hardware to display inside Inter&Co Stadium.

Banda’s acquisition played a massive part in the Pride’s ascendance during the 2024 season, and you can read all about that and her statistics and accomplishments in her Season in Review piece. And while it is coincidental, it is also perfect that adding a world-class striker came in at No. 9 on our list of top 10 moments for the 2024 season.


Come back through New Year’s Eve as we count down the remainder of the top 10 moments of 2024 for Orlando City, the Orlando Pride, and OCB.

Previous Top Moments of 2024

10. Orlando City’s massive second-half surge clinches top-four spot in Eastern Conference.

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Orlando Pride

2024 Orlando Pride Season in Review: Barbra Banda

The arrival of the Zambian international helped turn a playoff contender into the best team in the NWSL.

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Image courtesy of Orlando Pride / Mark Thor

The Orlando Pride were looking to make a splash. The club needed a dynamic goal scorer to pressure opposing defenses — and to score goals, obviously — and Vice President of Soccer Operations and Sporting Director Haley Carter swung for the fences. The Pride made their splash on March 7, signing Zambian international striker Barbra Banda from Chinese Women’s Super League side Shanghai Shengli FC to a contract through the 2027 season.

Banda arrived a few weeks later when her exit from Shanghai Shengli and international paperwork were taken care of, and from the moment she stepped onto the pitch with her Pride teammates on April 19 in a home win over the San Diego Wave, she completely changed the team’s attack, embarking on a season that resulted in NWSL regular-season and playoff titles and racking up a full trophy case worth of awards, including:

  • NWSL Player of the Month for May
  • NWSL Team of the Month for May and June
  • NWSL Championship MVP
  • 2024 NWSL Best XI First Team
  • BBC Women’s Footballer of the Year
  • FIFPRO Women’s World 11 — the first African player to earn the honor

In addition, she was a finalist for NWSL Most Valuable Player and the FIFA Ballon d’Or awards. It’s difficult to imagine a Pride player having a bigger first year with the club.

Let’s take a look back at Banda’s first season in Orlando.

Statistical Breakdown

Banda made her Orlando Pride and NWSL debut in a 1-0 home win over San Diego Wave FC on April 19 off the bench and started her first game in purple April 26 in a 3-2 road win over the Washington Spirit, meaning she symmetrically bookended her first and last starts (and wins) of the year against the Spirit. She finished the 2024 season with 22 appearances (20 starts) in which she played 1,743 minutes, placing fifth on the team in the latter category. Banda led the Pride with 13 goals in the regular season, adding a team-high six assists. Naturally, that gives her a team-leading 19 goal contributions in the regular season. Although they don’t technically count as goal contributions, she also drew four penalties from her opponents that her teammates converted into goals. She completed 58.6% of her 256 passes with 35 key passes, nine successful crosses, and seven completed long balls. Defensively, Banda recorded nine tackles, three interceptions, and 42 headed duels won. She committed 29 fouls, suffered 37 (including the four that drew penalties), and was shown one yellow card.

In the playoffs, Banda started all three of Orlando’s matches, playing 263 of the available 270 minutes. She led all scorers with four playoff goals, finding the back of the net at least once in each match. She added one postseason assist on what turned out to be the game-winning Marta wondergoal in the semifinal against the Kansas City Current. Banda attempted 13 shots, putting five on target, meaning she finished on 80% of her shots on target in the postseason and on 38% of all her attempts. She completed 72.4% of her 29 playoff passes, including five key passes, one accurate cross, and one successful long ball. On defense, she won four of her six tackle attempts (66.7%), recorded one interception, and won one headed duel on five attempts. In terms of discipline, she seemed to be oddly penalized at times in the semifinal and final for her strength or for pushing off an opponent who was holding her back, as she was called for nine fouls while suffering six, and she was shown a yellow card in the NWSL Championship.

Because she was away with the Zambian Women’s National Team at the Olympics, Banda did not compete in the 2024 NWSL x Liga MX Summer Cup.

Best Game

Few players in the NWSL present a bigger problem finding a “best game” of the year for than does Banda, so pardon me if this section is long. A run down her game-by-game stats provides so many strong candidates. I eventually had to narrow it down to four. These include her first start in the game at Washington mentioned above, when she scored a goal, assisted on one, and drew a penalty that Summer Yates converted, factoring in all three goals in the 3-2 road victory. There was also a strong showing in her first home start with the Pride, as she scored a brace and added an assist in Orlando’s 4-1 win over the North Carolina Courage on May 1, becoming the first NWSL player to record a goal and an assist in each of her first two starts. And there’s the incredible two-goal, two-assist game in a 6-0 win against the Utah Royals June 21, when she became the second player in club history to record four goal contributions in a match, joining Marta. She helped the Pride earn their most lopsided win in club history and momentarily took over the Golden Boot lead, breaking Orlando’s single-season record for braces with her fourth, and becoming the first player in NWSL history to score 10 goals in her first 10 games. Even against a bad Utah team, that is an impressive match.

And as worthy as all of those above games are, I’m going with her dominant two-goal performance in a 4-1 win against the Chicago Red Stars on Nov. 8 in the first-ever playoff game hosted by the Orlando Pride. There are two reasons I’m making this selection. First, the stakes of the game were so much higher than the games mentioned above, with Banda’s performance helping the Pride capture their first-ever NWSL playoff victory. Secondly, Banda had been mired in a scoring slump since returning from the Olympics, scoring just one regular-season goal in her final 10 matches — a header that beat Bay FC 1-0 on the road Sept. 20. She hadn’t scored with her foot in ages entering the playoffs. Lastly, it came against an opponent the Pride have historically struggled against at home. Orlando was just 1-7-2 in home matches against the Red Stars in their history. And Banda was terrific in that game. She scored twice and drew another penalty that Marta converted to factor heavily in the lopsided postseason win.

The game was an understandably nervy one early on, remaining scoreless for more than 25 minutes despite Orlando dominating play. It stayed 0-0 until Haley McCutcheon turned into an unlikely offensive hero off an Ally Watt assist, as she headed in a shot attempt that was going to stray wide, opening the scoring in the 26th minute. The game remained close at 1-0 for a while longer, until Banda got going. Emily Sams sent a great through ball forward that split the defense toward the right corner of the penalty area. Banda followed it, got to it first, then calmly beat legendary USWNT goalkeeper Alyssa Naeher to score her first Pride goal since Sept. 20 and the first with her foot since before the Olympics.

The goal apparently gave Banda a confidence boost, as she nearly scored moments later, curling a shot around Naeher that didn’t have quite enough bend on it to find the right corner. However, she essentially put the game out of reach in the dying moments of first-half stoppage time. This time it was Watt sending a long ball to the left side. Banda blazed past Cari Roccaro to reach it and slotted it home past Naeher to make it 3-0 in the sixth minute of first-half stoppage time.

Banda continued to cause problems for Chicago in the second half. She nearly completed a hat trick in the 51st minute, getting around Naeher but hitting the post. In the 54th minute, she got past Hannah Anderson, who pulled her shirt to try to slow her down. There was no initial penalty given, but after a short video review, the referee awarded a penalty, which Marta dispatched to make it 4-0. Chicago pulled one back on a mistake by goalkeeper Anna Moorhouse, but the Red Stars got no closer and the Pride had their first playoff win, thanks in large part to Banda’s contributions.

In addition to her two goals and winning a penalty, Banda fired seven total shots, putting two on target, but coming tantalizingly close to a hat trick multiple times. She completed 75% of her 16 passes with one key pass and one successful long ball on her lone attempt. She won her only tackle attempt, recorded three recoveries, and won four of her six ground duels and one of two aerial duels. She did not commit a foul and drew one foul, which produced a penalty.

On the big stage, Banda returned to the form we saw in the first half of the season, and it was an outstanding performance.

Final Grade

The Mane Land staff gave Banda a composite rating of 9 out of 10 for the 2024 NWSL season. It’s just the third grade this high we’ve ever given, but it’s the second this season as Banda joined 2024 NWSL Defender of the Year Emily Sams and 2017 NWSL MVP finalist Marta in reaching that lofty final grade. Had it not been for a scoring slump after the Olympics, in which she scored just one goal from 42 shot attempts in 10 games between Aug. 23 and Nov. 2, she likely would have challenged Temwa Chawinga for both the Golden Boot and MVP awards and taken home our first perfect 10. As it is, a 9 gives her room to improve on a season that may not have been flawless, but certainly was as close to it as any fan should reasonably expect.

2025 Outlook

Teams all over the world are going to be making offers for Banda’s services, so there’s no such thing as a sure thing, despite Banda being under contract through 2027. For her part, Banda seems happy to be in Orlando, although winning trophies doesn’t hurt on that front. Given the team’s culture and strong leadership group, I expect Banda to be leading the attack for Orlando in 2025, armed with the experience of a year in the league under her belt. She has a good idea how teams will game plan to try to stop her — which includes comitting numbers in defense to body her and hold her up from getting to direct balls over the top in a way that’s not always strictly legal under the laws of the game. If the playoffs were any barometer, she’ll find a way to fight through the physicality of multiple defenders and find ways to score anyway. If the Pride can continue to get her service and she stays healthy, Banda may again be among the contenders for MVP and the Golden Boot next year.


Previous Season in Review Articles (Date Posted)


This concludes our 2024 Orlando Pride Season in Review player-by-player ratings. We hope you got as much enjoyment from reading them as we did putting them together for you. It was a special season for the Pride and one of the best years any NWSL team has ever had. The club won two of the three available trophies and set numerous league and club records along the way that may stand for some time. Looking back on the 2024 Orlando Pride season is something we will do forever.

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