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Orlando Pride

Orlando Pride, Haley Carter Agree to New Contract

The Pride’s VP of soccer operations gets a new title in a deal that will keep her in Orlando through 2026 with an option for 2027.

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Image courtesy of Orlando Pride / Mark Thor

The Orlando Pride announced today that Vice President of Soccer Operations and General Manager Haley Carter have agreed to a new contract that will keep her in the City Beautiful through the 2026 season with an option for 2027. In addition, Carter’s new title will be vice president of soccer operations and sporting director.

“Haley’s work and influence have been instrumental in our goals to build the Pride into a model sports franchise, not just in women’s soccer but across all of sports,” Orlando Pride Chairman Mark Wilf said in a club press release. “She has worked tirelessly to help us build a first-class working environment for both our players and staff, and we believe her leadership will guide us to many years of long-term success. We are very excited to reward her with a new contract and to support the vision she has for the future of the Pride. Our fans and players are in the best possible hands with Haley and Seb Hines leading our Pride soccer operations, and we are look forward to seeing what more they will accomplish this year and beyond.”

The 40-year-old Carter was named the club’s vice president of soccer operations and general manager on Jan. 30, 2023, succeeding former club GM Ian Fleming and overseeing all elements of the team’s soccer operations. Today, she gets a bump in title after revamping a struggling team into a side that currently leads the NWSL standings with an undefeated record.

“I’m really excited. Obviously, the opportunity to get to continue what we’re building here in Orlando, working with the Wilf family and our entire ownership group, with our athletes, working collectively with Seb and our soccer staff, and with our front office staff, it’s an inspiring group to be a part of,” Carter said in the club’s release. “This is just the beginning. I can’t wait to continue the journey and continue building off of the foundation we’ve created in the last 18 months. We’ve broken some records, and we found some success on the field and off the field. But we want to ultimately bring championships and trophies to Orlando. The work never stops.”

Through Carter’s leadership and Hines’ management, the Pride are in the midst of the team’s best regular season ever, already having set new league records for consecutive wins (8) and consecutive games unbeaten (18). Orlando has also set club records for wins (12), road wins (6), and points (41). Carter was instrumental in the club’s signing of Zambian international forward Barbra Banda, who is second in the league in goals scored, just one off of the Golden Boot lead. Other arrivals under Carter’s tenure include Brazilian internationals Rafaelle, Adriana, Angelina, and Luana, former USWNT midfielder Morgan Gautrat, and draft picks Emily Sams, Summer Yates, Cori Dyke, and Ally Lemos. She has also revamped the Pride’s player-retention strategy, locking down promising and/or valuable players to multi-year contracts.

Since Carter arrived with the club and teamed up with Hines, Orlando has gone 22-11-6, narrowly missing last year’s playoffs on a goal differential tiebreaker. With nine games still to play in the 2024 NWSL regular season, the Pride are only a couple of points shy of clinching just the club’s second-ever postseason appearance. However, the club has bigger aspirations this season with its 17-game unbeaten run to start the season.

A former Houston Dash goalkeeper, Carter played in the NWSL from 2013 to 2016 and at the U.S. Naval Academy from 2002-2005. She arrived in Orlando as an accomplished business executive, coach, licensed attorney, former U.S. Marine officer, and a certified professional football scout, holding Level I and II Talent Identification certification through the Professional Football Scouts Association.

While serving on active duty in the Marine Corps, Carter represented the United States in two International Military Sports Council Women’s Military World Soccer Championships.

The Friendswood, TX native appeared in 27 matches with the Navy Midshipmen while at the U.S. Naval Academy. After completing her active duty, Carter spent three seasons with the Houston Dash. She did not play in a competitive match with the Dash, and made the team’s bench one time. Still, she became the first-ever women’s player recognized with the FIFPro World Players’ Union Merit Award in her final season.

After hanging up her boots, Carter embarked on a coaching career, gaining experience at the youth, collegiate, and international levels. While still with the Dash, she served as an assistant coach at Huston–Tillotson University, a historically Black college in Austin from 2014-2015, and Sam Houston State University in Huntsville, TX from 2015-2016.

From 2016 to 2018, Carter was an assistant coach for the Afghanistan Women’s National Team under former USWNT defender Kelly Lindsey. She returned to the college ranks in 2019 as an assistant coach at the University of Houston and also served as a consultant for the Houston Dash’s scouting and recruitment. She served as the goalkeeper coach for the Antigua and Barbuda Women’s National Team from 2019 to 2021.

Away from the pitch, Carter has shown a dedication to various women’s and social causes. In 2021, she played a role in evacuating more than 100 people from Kabul, Afghanistan, including members and families of the national team she coached, who were at risk due to the Taliban takeover. She has served on the Executive Board for the Girls Academy League, the City of Houston Women’s Commission, and chaired the City of Houston Commission to End Gun Violence.

Carter graduated from the U.S. Naval Academy with honors in 2006. After earning her commission, Carter served nearly eight years as a Marine Corps logistics officer, making two combat deployments in support of Operation Iraqi Freedom. In addition to her degree from the U.S. Naval Academy, Carter possesses an MBA with Distinction from the University of Liverpool and a Juris Doctor (JD) degree from the University of Houston Law Center.

Orlando Pride

Barba Banda’s Goal Contribution Percentage Pace Among the Highest in NWSL History

A dive into Banda’s numbers as a percentage of the Pride’s goal contributions.

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Image courtesy of Orlando Pride / Jeremy Reper

The NWSL took a collective break, as early June is scheduled as a FIFA international match window, so the league did not schedule any games. Several Pride players were called up to their national teams, including all three Zambian players: Barbra Banda, Grace Chanda, and Prisca Chilufya. Zambia drew Botswana 1-1 and lost to South Africa 2-0 during its two matches during the window, and in a what I am sure will be a complete surprise to everyone, it was Banda who scored Zambia’s one goal in the two games.

In Zambia’s last two major tournaments, the 2024 Olympics and the 2023 World Cup, Banda scored five of the team’s nine goals and assisted on two others for a total of seven goal contributions, and when I was looking to see Zambia’s results over this window, I started thinking about the criticality of Banda’s goal contributions to her country’s performances, and I wondered about how that stacked up to when she plays for the Pride.

The 2025 NWSL season is only 10 games in, so one game — say, a game in which Banda had the Pride’s first ever hat trick — skews the data more than it would after a full season’s worth of games, but here is what I found when looking at the players who had the highest percentage of goal contributions as a percentage of their team’s goals in NWSL history (I removed penalty kicks and opponents’ own goals from the count of a team’s goals scored):

PlayerSeasonGoal Contributions*% of Team’s Goals*
Lauren Holiday20132067%
Crystal Dunn20151864%
Barbra Banda2025862%
Esther González2025660%
Abby Wambach20131759%
Diana Matheson2013758%
Sam Kerr20172158%
Sam Kerr20192358%
Adriana Leon20171257%
Sam Kerr20182057%
Barbra Banda**20241950%
  1. * Excluding own goals and penalty kicks
  2. ** Banda’s 2024 season was actually 19th all time, but I included it for comparison purposes and because I wanted to.

First of all, let’s get this out of the way: Sam Kerr was an absolute terror when she played in the NWSL. Despite leaving the league for Chelsea after the 2019 season, she still has the second (18) , third (17) and fourth (16) most goals scored in a season, with only Temwa Chaŵinga’s 2025 season (20) surpassing her. Kerr is one of the great strikers of the century, but even during her time on Chicago and Sky Blue (now Gotham) she was not as critical to the goal-scoring output as the top two on this list, Lauren Holiday and Crystal Dunn.

Back in 2013, Holiday was involved in an astounding two-thirds of the goals her team put into the net in all manners except penalty kicks, and two years later, Crystal Dunn —yes, the same player who started at left back for the U.S. Women’s National Team Saturday — gave her a run for her money by being involved in 64% of her team’s non-penalty goals when she was playing for the Washington Spirit.

During the 2024 season, Banda ended up contributing to exactly half of the Pride’s 38 non-penalty goals, and early returns indicate that this season is on pace for something similar. There is more than half of the season still left to play, but through 10 games Banda sits third on the all-time list with her eight goal contributions of the Pride’s 13 non-penalty goals. The Pride have scored 18 goals when you look at the league standings, but three of those came from own goals and the other two were penalty kicks, which of course were taken by Marta, because GOAT.

Whether it is actually a good thing that a player plays such an outsized role in the goal-contribution percentage is an unanswerable question, because so much of that is tied into offensive game plans and every team sets up differently. The Pride won the shield and the cup last season with Banda as the clear focal point of the offense, and despite a slightly rockier start this season, they are still in third place through 10 games.

I wrote a few weeks ago about how teams are defending the Pride, and Banda in particular, this season, and I expect that teams will continue to try to aggressively deny her the ball in areas where she can build up a head of steam and try to force her wide, preventing her from getting into the box and unleashing one of the league’s most powerful shots. It is all well and good to try that, but Banda is one of the world’s best strikers, and while most NWSL teams have excellent defenders, few are world class.

The Pride should, and do, look to exploit this advantage frequently, which plays a major role in why Banda ranks so high in her percentage of goal contributions. Her incredible talent and skill, in conjunction with the Pride’s focus on finding ways to get her the ball in the attacking third of the field, make it likely that she stays near the top of the all-time rankings as the 2025 season continues. By the end of the season I believe that she will dip below 60%, especially with several of her more attack-minded teammates like Julie Doyle and Summer Yates returning to full health, but I think she ends up above last season’s 50%.

The good news for Pride fans is that if Banda’s percentage decreases, it means that other players are contributing goals, and if it increases, it means that she is contributing goals, so we come out ahead either way. And if she continues to contribute to three out of every five goals and the Pride score handfuls and handfuls of goals, then we come out ahead that way as well. I like all these positive outcomes!

In their next match the Pride will host a Houston team which is in the bottom three in the standings and the bottom four in terms of goals allowed, so the team should have ample opportunities to score. If the Pride score three goals and Banda is involved in all three, she will move to the top of the chart, and while that would be pretty cool, the three that the Pride will care most about in that game is three points.

But as hosts Michael Citro and Dave Rohe often say on the SkoPurp PawedCast, por qué no los dos? And while I am working in a Spanish phrase, three more Banda goal contributions and three points sounds as sweet as tres leches, no?

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Orlando Pride

Orlando Pride vs. Houston Dash: Three Keys to Victory

What do the Pride need to do to secure a victory against Houston at home?

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Image courtesy of Orlando Pride / Jeremy Reper

The Orlando Pride are back in action against the Houston Dash Saturday at Inter&Co Stadium. If you don’t listen to SkoPurp Soccer: An Orlando Pride PawedCast you may not have heard that I will be there in person to enjoy the match with all of you. The NWSL returns from the international break as do several Pride players. We’ve already seen that every team is bringing its best when it plays Orlando, so what do the Pride need to do to take all three points from Houston at home?

Open the Offense

Barbra Banda scored a hat trick against the Utah Royals in the team’s last match. It was the first in Orlando Pride history, but hopefully it won’t be the last. I’m not expecting another hat trick from anyone this weekend, but there’s no reason to think that the Pride can’t score three goals in total. Of course, if Banda or another Pride player wants to do so, I won’t object.

Houston has allowed 16 goals this season and has a -6 goal differential. How difficult the team is to break down is still a question. I’m not certain if Houston will continue with Abby Smith in goal or if longtime keeper Jane Campbell will make her return to the starting lineup. Smith has started the last three matches, allowing six goals (an average of two per match) and has 10 saves. Campbell started the first seven matches, allowing 10 goals (an average of 1.43 per match) and has 22 saves. I’d be good not having to worry about Campbell, even if the dropoff in quality to Smith isn’t that great.

Limit the Gaffes

Looking to the other goal, I want to see Anna Moorhouse clean things up. She’s not been bad this season, but there have been more errors than last season. We know she can step it up as we saw last season, but if the Pride are to win this match — and others against better teams — I need her to get back to 2024 levels.

Of course, she’s not the only one in the defense that needs to re-adjust. Kylie Nadaner had her best season in 2024 but has reverted just a bit so far in 2025. I’m hoping the international break allowed her and the rest of the Pride to reset. Houston has only scored 10 goals this season, but the Dash have Messiah Bright. The former Pride striker only has one goal this year, but former Pride players always seem to play well against their former team, so I want the defense focused on getting a clean sheet.

Marta and the Midfield

I will probably keep asking for this until I get it or I’m proven it’s not the best strategy. I want Marta to drop back in the attack just a bit. She doesn’t need to be the one trying to keep up with Banda every time the team pushes forward. Ally Watt is a better partner up top. What Marta can do well is facilitate the attack and be the late runner to clean up any loose balls in the box.

If Marta drops to the more traditional 10 spot, that will allow Angelina to also drop back just a bit. I think she is also better in that traditional eight spot. Allow Angelina to be the one who is linking the play through the midfield, where she can either take it herself, or connect with Marta to set up the attacks. This is something I feel has largely been missing so far this season. A match against a team like Houston is the right time to get that fixed.


That’s what I’ll be looking for on Saturday when I’m actually in the stadium. Where do you think the game will be won or lost? Let us know in the comments section.

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Orlando Pride Sign Forward Simone Jackson Through 2028

The Orlando Pride have signed 22-year-old forward Simone Jackson through the 2028 NWSL season.

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Image courtesy of Orlando Pride / Jeremy Reper

The Orlando Pride announced the signing of former University of Southern California forward Simone Jackson today. The 22-year-old’s deal is through the 2028 season.

“We are thrilled to welcome Simone Jackson to the Orlando Pride family through 2028. Her versatility, technical ability, and quickness immediately impressed our technical staff, but it’s her character and personality that truly make her a perfect fit for our culture,” Pride Vice President of Soccer Operations and Sporting Director Haley Carter said in a club press release. “Simone represents exactly the kind of player and person we want to invest in as we build the future of this club. Her signing reflects our commitment to bringing in talent that will help us compete at the highest level while embodying the values that make the Pride special.”

While Jackson is a new signing, the attacker isn’t new to the Pride. She was with the team during preseason as a non-roster invitee, playing well enough to earn a spot on the roster.

“I’m incredibly excited and honored to join the Orlando Pride. From the moment I arrived, I felt the special culture this club has built and knew this was where I wanted to be,” Jackson said in the club’s release. “The vision the coaching staff shared with me aligns perfectly with my goals as a player, and I can’t wait to contribute on the field and connect with our amazing fans. Orlando has such a rich soccer community, and I’m thrilled to call this city home for the next chapter of my career. I’m ready to put in the work every day to help bring championships to this club and make an impact both on and off the field.”

Prior to joining the Pride for preseason, Jackson spent four years at the University of Southern California. She played in 75 games for the Trojans, scoring 22 goals and adding 13 assists. Her best season was her senior year, where she accumulated 1,304 minutes and scored six goals, second most on the team.

The Redondo Beach, CA native was a member of the All-Big Ten third team in 2024, first-team All-Pac-12 in 2022, third-team All-Pac-12 in 2023 and 2021, and a Pac 12 All-Freshman Team honoree in 2021.

Internationally, Jackson represented the United States at multiple youth levels, including at the 2022 FIFA U-20 Women’s World Cup. She scored her team’s lone goal in a 3-1 loss to Japan in that tournament. Jackson participated at every youth level for the U.S., starting at U-14.

What It Means For Orlando

Having successfully put a strong starting lineup together, Carter and Pride Head Coach Seb Hines now work on the team’s depth. And that’s where Jackson comes in. The forward will be behind starter Barbra Banda and Ally Watt on the depth chart. However, Banda could depart at times for international duty with Zambia, giving Jackson a spot on the bench.

At 22 years old, the young attacker has plenty of time to develop. She’ll be playing with seasoned professionals in the same position, providing valuable role models. Barring injuries, she probably won’t get much playing time this year but could be a key player for the Pride in the future.

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