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USL President Jake Edwards Talks Orlando City B, a Renewed Rivalry With Tampa Bay, Expansion and More

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A lot has changed in the USL since Orlando City left the league in 2014 to join Major League Soccer. The league has more than doubled in size, attendance is shooting up in cities across the nation, and the league is growing at an insanely fast rate.

The Mane Land was fortunate enough to get a hold of the man currently overseeing the league, President Jake Edwards, to discuss topics ranging from Orlando City B’s debut season to the future growth of the league and the potential problems of functioning with MLS2 teams.

On rekindling the Orlando City-Tampa Bay Rivalry:

Jake Edwards: “We’re very excited to have them join, and obviously with Orlando before they moved to MLS, they had a very strong rivalry with Tampa in the I-4 Derby. I think it was mostly healthy — it got a little spicy, maybe over the top, from time to time, but ultimately I think it’s a good rivalry. I know it’s a passionate rivalry between the clubs, and I’m sure that with OCB now vetting to play in Tampa, that will likely continue.”

On OCB Playing in Melbourne:

JE: “I think it did have hopes that the extension of the club’s brand into Melbourne would resonate, as they hoped it would draw supporters in from that area to watch the first team games would be equally well-followed down there, and it hasn’t worked out that way. And the crowds had been far less than we had hoped for, far less than Orlando City had hoped for. So being in the main stadium in Orlando would certainly be our preference. Being in that stadium and having games in the city center I think would draw well. I think people would want to go see more soccer. I think it’s going to be a great stadium and a great environment, and I think it’s going to be a good crowd there to watch the USL side.”

On MLS2 Branding Hindering Club Growth:

JE: “Well I think branding is important. One size doesn't fit all. LA Galaxy went for that initially with LA Galaxy 2, but they’ve created this character around it now with Los Dos around this club that has a fan base now that follows this team that doesn’t necessarily follow the first team. It’s a different price point, a different experience, a different following and it’s starting to add up. We’ve seen some of the clubs that have tried a different model — the Philadelphia Union have tried to brand a club to the market place that they’re in, which is Lehigh Valley and the Bethlehem area, and they’ve created Bethlehem Steel Football Club, so they’ve tried to in different direction from the Seattle 2, Portland 2, Orlando City B.

“It’s a time now where two or three seasons into this it’s a good time to reflect on the brand and the positioning of the brand — has it been successful as a stand-alone identity that they’ve created, and is there more value and interest in going in another direction? Or maybe not, maybe not in some cases, but maybe in some other cases that we’re looking at. I think from a perception point of view, perception can be reality, and so you have to take a close look at the brand and see if it’s reflective of the parent organization’s brand values, and are we trying to create a different character around this second so we can have not only success on the field, but off it as well. We’re looking at it from a league view.”

On MLS2 Clubs and the League’s Path Forward:

JE: “We’ve gotten unprecedented growth in the USL. We’ve got over 30 clubs now. We’ve got unbelievable interest from independent ownership groups who see huge value in building a USL club, building stadium structure, building youth development. What’s happening now in USL markets is just extraordinary and is just a real testament to the commitment of the local ownership groups that are coming into our league and the resources they’re putting into building long-standing, sustainable clubs. There are a lot of exciting things we’re embarking on now with new partnerships on the broadcast side, on the digital side, and on the stadium infrastructure side. So we’re very excited about what’s happening in the USL. It’s a very viable professional league that’s growing and will continue to grow, and I believe that the MLS clubs are adding value there.”

On MLS2 Clubs’ Attendance:

JE: “We are absolutely laser-focused on all our clubs. We want all of our clubs to succeed on and off the field, and we have a wealth of services and strategic support for them to do that — a lot of strategy and business summits, a lot of training programs. We want all of our teams to be successful and we are playing a significant role in their development and their long-term success. Now, whether it’s an independent or an MLS-owned team, if there’s real concern there to be successful we take that very seriously. We’ll step in, and we’ve done that in the past with teams in the last three or four years, because we know that they were unable to meet the standards or that the market was conducive to a real successful football club. So we’ll step in where we need to and when we have to.

“We’re trying to build this league as a collective group of clubs and we’re adding to the enterprise. You’re only as strong as your weakest link, and we’ve go to get everybody through. But we’ve got to, as a group of clubs, stay focused on where we’re going as a league, and we’ve got to try to get everybody going in the same direction, and if there are some extreme examples of that and can’t move in the right direction, then we’ll take appropriate action. We’re working as hard as we can. We’ll be as flexible as we can and as accommodating as we can. But the level of the clubs that are with us now and that keep coming into our league just keeps getting higher and higher, and ultimately that’s where we want to go to be one of the top second divisions in the world, and that’s what we want to be — delivering great value, entertaining soccer, quality stadiums, and environments that foster great success. That’s what we’re going to have to build on over the next three to five years.

“I’m very pleased with the group we have, we’re all swimming in the same direction. If there are challenges there, we’ll all have to work together to overcome them. No, we don’t want to see empty stadiums, and if there are some issues there, we’ll address them with those clubs to find solutions.”

On Older Clubs Keeping Up With Newer Franchises:

JE: “When you talk about Richmond, and Rochester, Charleston, you’re talking about clubs that have over 20 years operating, and have been doing well and doing it sustainably for all of those years. So we have those clubs that I’m very proud to say have been with the league this whole time, and continue to deliver professional soccer to those communities. It’s very important that we have long-term sustainable clubs. As new clubs come in now, it’s not always a case of having deeper pockets. Really it’s a case of raising the bar and setting expectations higher every year. So when a new team comes in, their goals are different — now its folks are coming in and they want to get dramatically different value out of a jersey sponsor, for example, or have very different expectations on crowd numbers. And with that, you have to resource the clubs properly and get a right amount of sales people and all of those things that you have to do to achieve those significant numbers. And there’s a newness in those markets, a new level of excitement in those clubs that are arriving. When you’ve been there for 20 years, there’s not really that newness there next season. It’s not as easy for those incumbent teams to come out to $250,000 from $50,000 for the same piece of inventory in the marketplace.

“Growth is slow and steady, but what is happening with some of the newer clubs coming in and trying new things, raising the bar, it shows some of the older teams perhaps in some areas what may be possible. The older clubs have a lot to teach the newer clubs, and the newer clubs are trying new things and experimenting with new things, and the older clubs are learning that as well.

“I think it’s a really interesting dynamic. Those older clubs have been doing this for a long time, they know their market very well, but it’s an incremental thing and how they can keep moving their club forward and keep growing their fanbase. We’re constantly challenging our clubs to not accept the status quo. It’s not good for a Richmond, or Rochester, and Charleston to be doing the exact same thing with the same fan base, with the same goals and aspirations that they had 20 years ago. So it’s really exciting when people like the folks in Richmond are seeing what’s happening in the league and saying, ‘yes, we see the value of the franchise going higher and higher, we see the results of the league and want to capitalize on that.’ Richmond have had a tremendous season this year with a number of sellouts. They’re really gaining momentum in the marketplace now, and so they want to capitalize on that interest and get some major stadium renovations there.

“Rochester have swapped owners, Charleston have swapped owners, and they’re coming in now with some new plans and introducing some new investment into the club in different areas, so that’s very healthy, and it’s exciting that the older clubs are continuing on with the journey in line with some of the amazing things we’ve seen happening in Cincinnati and Sacramento and Oklahoma City.”

On The League’s Cap of Number of Teams:

JE: “There’s a few more markets that we’re in discussions with that we think strategically are very important markets in terms of how we want to build the national footprint and build the national rivalries — markets that I think will do very well, and have that new excitement about a pro team coming. We’ve got some owners in those markets that are working with the city now to build stadiums. We’re now in discussions with ownership groups about 2019 and 2020 launches to give them enough time to build up to those launches and build those stadiums.

“So there’s some expansion that we’ll set to continue over the next few years, but there will be a point where it stops and it has to stop. Operationally, and running the league, we’re in good shape. We’ve got a model here, and good system, and certainly can manage more growth. We’ve been working towards a three conference model. That’s something our board of governors are very interested in, so that’s something that we may be able to achieve by 2018. So, within a three conference structure, there’s some room to grow. There’s some room to add more teams in good markets, I believe. There’s a finite number, but I would imagine somewhere in the mid-to-high 30s, maybe 40, tops.

“That’s where we’ll go, I think, and then we’ll be able to drive a bit of scarcity and vie some more incremental value, and then when, as a market, an ownership group comes together with a great stadium plan and a solid business plan, then maybe that’s something we’ll want to consider. There’s a bit more growth to come, but we’ll probably tailor off around that number, I don’t want to put a hard cap on it because there might be a market plan that comes around that we’ll have to consider.”

On Future Formatting of the League:

JE: “We have a plan in terms of we’ve got some options that we’re exploring. We have a competition committee that will explore these options as well. There are different structures within one league that we can explore. With a country of this size, you have to look at a sensible structure, and I think three conferences is something we can get behind, or maybe something with two conferences and two divisions in each. We’re looking at a whole host of options. We’ve got interest from a number of markets, maybe some smaller markets, that it might make sense for them to use a different structure with us. I think there will be a point in the very near future that we’ll arrive at a plan that makes the most sense for us, and we’re working internally now on our committee, so we’ll get to that point where we feel comfortable with what 2018, 2019 and beyond looks like, and make that announcement. There are options there, and we’re looking at all of the options. There’s nothing off the table.”

On Expanded TV Coverage Moving Forward:

JE: “We’re in discussions now with ESPN to build on the partnership and build on the work we’ve done together. They’re a great organization. We’re working on three levels now with the launch of the new USL productions company that we’ve created here. Three levels: we’re working on a national television level, we’ll have an expanded footprint on national TV with ESPN next year. We’ll also have local television and regional sports networks, and we will have a system where clubs can make deals with their local and RSN and we’re in the middle of facilitating those negotiations as we speak, and many of the teams have already secured their local TV rights for home and away games with the new system next year — the league is taking control of all broadcasts next year. We’re working with a production company on that for over 500 games, plus other content that will be distributed across the networks. It’s a major investment, a major initiative, and with the new standardization of quality we’ll be able to have a much bigger footprint on the TV side, whether it’s national, regional, or local. So we remain highly committed to the online streaming as well, we’re in discussions with the digital distribution partners.

“There will be an expanded partnership with ESPN next year, both linear and digital. That’s something we’re wrapping up at the moment, and should be able to make an announcement on in the coming weeks.”

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State of The Mane Land 1/1/25

Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.

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Dan MacDonald / The Mane Land

Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful.  (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)

Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.


Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.

We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.

It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.

Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).

The Plan for Self-Sufficiency

My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.

I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.

And it kills me that I am failing them and failing you, although I have not quite yet failed completely.

It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.

Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).

Time: The Enemy

Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.

And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.

We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.

Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.

For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.

And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.

I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.

When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.

And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.

One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.

That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.

It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.

This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.

Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.

So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.

Our Financial Health

We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.

We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.

Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.

Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.

While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.

As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.

In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.

Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.

Failures and Successes

It killed me not to be able to compensate our deserving staff writers  in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.

It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.

We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.

I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).

We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.

However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.

Our Future

If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.

Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.

However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.

In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.

As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.

While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.

If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.

What Can You Do?

If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.

First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.

Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.

Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.

Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.

All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.

Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.


No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.

Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.

We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.

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A Note About Hurricane Milton and The Mane Land

First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.

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Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.

As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.

Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.

As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.

The weather is undefeated and should never be challenged.

For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.

When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.

The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.

I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.

I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.

Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.

But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.

Stay safe, Lion Nation.

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Reflecting on Eight Years with The Mane Land

A look back over my time with The Mane Land (so far).

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Nick Leyva, The Mane Land

As of last week, I have been a contributor at The Mane Land for eight years. That’s longer than I’ve ever been at any of my actual jobs in my life. There are literally only a couple of people who have been with the site longer, but I’m still amazed at how long it’s been. This is not to say I’m going anywhere, but rather I wanted to take the opportunity to look back at the past eight years, and look ahead to the future.

Unlike some, I didn’t come to be a supporter of Orlando City until it was announced that the club was joining MLS. At the time, I was contemplating picking a club to follow in MLS, but being in Tallahassee, there were no nearby options at that time. I considered FC Dallas and D.C. United, given the two were geographically closer in proximity to me than any others. Fortunately, it was literally while I was considering my options that the announcement was made regarding Orlando City’s jump to MLS. It was an easy decision.

As I do in many aspects of my life, I immediately started researching my new club, which led me to the content being produced by The Mane Land. There was also an article on the site titled “Join The Mane Land Staff.” I had often over the years internally bemoaned that I rarely used my Bachelor’s degree in English, and the desire to write welled up in me so much that I emailed the staff. 

In response, one of our former editors, Andrew Marcinko, contacted me and said “I think your voice would be a great fit on TML.” He asked me to submit a Fan Post (those went away with our presence on SBN), and then another piece for review. Following that, our founder and managing editor, Michael Citro, emailed me to welcome me to the staff. I had no idea at the time how big a part of my life this blog would become.

I started out writing Monday’s Lions Links — often one of the more difficult days to write — and a feature piece. It’s been many years gone by now, but there was a time when the feature piece was “Pride Pub,” an ongoing series that paired craft beer and good food based on Orlando City’s opponent. I can tell you that the research for that was very enjoyable, and I still use some of the recipes I found to this day.

Eventually, I started contributing more match coverage and analytical pieces. Staff came and went, but I never thought to leave since I was enjoying myself. Sometime after that, I was promoted to senior columnist, for which I’m grateful. I can without reservation say that I’m a better writer thanks to my time with the site, and from working with such excellent staff.

In November of 2016, Michael asked if I wanted to give co-hosting The Mane Land PawedCast a try. My first recording was for Episode 71. We just recorded Episode 354, and with the exception of maybe two or three episodes, I have been on every single one of 283 episodes over the last six plus years. Michael and I have spent a lot of time talking on and off the podcast over the years, and I’m proud of what we have produced and to call him my friend.

We recently added an Orlando Pride-specific podcast called Skopurp: An Orlando Pride PawedCast. For years we wanted to give the Pride the time and attention the club deserves. Now, it is a reality, but one that I ask you to listen to and share. I’ll even put out that although Michael and I are the current hosts, we merely consider ourselves stewards and are hoping to get others to come onboard and eventually take it to the next level.

When I started with The Mane Land, the site had just made the move from a free WordPress site to the SBNation network. It was a big deal, and for many years it was a good partnership. Of course that all came to an end not too long ago, and our blog went the independent route thanks to the incredibly generous support of our readers and listeners. In fact, if you want to be one of those supporting our efforts, please go to our Buy Me A Coffee site to become a member. The move has allowed a flexibility we didn’t have before, but I really want others to have the same sense of joy and accomplishment that I have as a member of our staff. 

At one point we had nearly twice the staff that we do now, and as you know, many hands make light work. The opposite of that is also true. I genuinely believe that there must be others out there with the same passion for Orlando City as I have — with the same desire to have their voice heard, whether through the written word or on a podcast. I promise you there is an opportunity to contribute here with us. Our internal discussions are informative, engaging, and often funny. Please consider joining us, as I did eight years ago. I haven’t regretted it and I know you won’t either.

I want to thank all of those who contributed to The Mane Land over the years. There are many that I am still in touch with, though they are no longer a part of the staff. Of course, the current staff are a pleasure to work with, and I appreciate their dedication to what we are trying to do.

Finally, I want to thank the readers and listeners over the years. From those who regularly comment on our articles, to those that I’ve personally met at matches or even randomly on the street, you are a big reason that we do all of this. You are a big reason why I’ve been doing this for the better part of a decade. it is always a genuine pleasure hearing your thoughts or simply sharing a moment of joy together — U.S. Open Cup final, anyone?

So, thank you. I look forward to many more years of this journey together.

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