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View from the End Line: MLS and the Current Financial Structure

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As much of the world’s football season starts to wind down, and MLS is in the midst of the second third of its season, I found myself watching and wondering how this all happens. England crowned its champion on Championship Sunday a week ago, Germany crowned its own yesterday. Italy and Spain are about to conclude their seasons, but the trophies’ destination is well known already for both leagues.

Remembering that these leagues end after the final whistle of the final match, and the trophy is presented to crown the season champ, I cannot help but wonder how moving towards a more international system would help or hinder MLS in the United States.

In an effort to maintain the financial viability of clubs, many football governing bodies have instituted financial regulations. One of the more well known is the UEFA Financial Fair Play (FFP) rule. The easiest way to explain FFP in layman’s terms is this: it was designed to help prevent clubs from getting into long term financial issues in the short term quest of immediate success. Basically, it was put in place to stop teams from spending more than they make, over multiple seasons, by investing in players to gain immediate success on the pitch who could put the long term financials of the club at risk. It sounds simple, but in fact it is more complicated than you think.

Rules of this nature were intended to simply help safeguard the long term health of teams and leagues. There has been some stark criticism of the “unintended consequences” of the fair play rule and the monsters it has created. Could the current definition of FFP be helping clubs like Barcelona, Real Madrid, Juventus, Paris St-Germain, Manchester United, Manchester City, Celtic, Rangers, Bayern Munich and Borussia Dortmund as almost untouchable? These are some of the highest revenue and profit generating clubs in Europe and, as such, will naturally have more money to spend on players than virtually any other team in their respective leagues.

Think about this: Bayern Munich just secured its seventh straight Bundesliga title, and this season was the first in a long time that went to the final match day to decide the champion. Outside of a magical season, similar to the 2015-2016 season in English Premier League that saw Leicester City pull off what some thought was impossible, most top flight clubs are going to have an extremely difficult time competing with the league behemoths, not only on the pitch, but also in recruiting players to join their clubs.

MLS, and its ever evolving efforts to continue to Americanize the game of football (or soccer if you prefer), has adopted a similar method to help maintain the financial viability of the teams, although to be honest, the structure of MLS means that it is maintaining the financial long term health of itself as an organisation. Remember, MLS is designed as a single-entity structure, not a collection of individual organizations. For MLS to be sound financially, and to protect its investors, the structure must spread the financial impacts and risks as broadly and evenly as possible across the entire league, theoretically.

Like many other sports based in the United States, MLS tries to protect its investors through various means — specifically in the league’s case that means salary caps, allocation orders and money systems, and the Designated Player rule structure. Again, this is all in theory.

Looking across MLS, especially with its current growth, it is obvious that some teams come out of the starting gate better, and faster, than others. This could be scouting, player recruitment, better negotiating skills, better climate — who knows?

One thing that cannot be overlooked is the ownership aspect. MLS clubs, as well as those big international clubs, with financial “sugar daddies” have avenues to work through big losses for multiple seasons, if the club benefactor can afford the write-offs in the hopes of a return on investment at some point much further down the road.

This will certainly make it much more difficult for some clubs to compete, driving some clubs to constantly be lower table teams versus teams that have much deeper pockets and create a self-fulfilling maelstrom of players wanting to join the club.

Would the sport as whole benefit from a removal of some of these restrictions, or rewriting them? Outside of simply shifting to a market free for all, are there any options globally, or within MLS to allow for more competition? Does the single entity structure of MLS hinder a team’s ability to grow and compete in the name of financial stability? Is MLS so focused on maintaining and growing its investments rapidly, and not smartly, that it is making decisions that are detrimental to the sport itself (a constantly changing playoff structure, giving home field advantage throughout the playoffs, and a lack of importance of the Supporters’ Shield)?

If you could change something about the current structure of the league, what would you change? Would MLS survive in the U.S. if it turned into a league dominated by one or two clubs backed by multi-billionaires?

Investment can bring you trophies, but at what cost? How many fans could handle that level of roller coaster? How many people truly understand the “ride or die” mentality of sports? There are, of course, many examples of fans within the U.S. who can do this, but it is not in soccer; however, the tide might be shifting slowly. I can say I am City through and through. I have watched and been with clubs through relegation and promotion, and I do not wish that on anyone. I would hope that a league is not only financially stable, but also competitive from opening kickoff to final whistle. MLS might be there soon, or…

Podcasts

PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More

The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.

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Image of Alex Freeman celebrating after scoring the tying goal at Cincinnati.
Image courtesy of Orlando City SC / Jeremy Reper

Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.

We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote

This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.

Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 506 went down:

0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!

27:55 – The mailbagbox offers trivia, but no prizes if we get them right.

39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.

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PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More

Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more

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Image of Oscar Pareja giving his team directions.
Image courtesy of Orlando City SC / Mark Thor

I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.

We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.

We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.

Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.

This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.

The senior Lions are also off this week, so we’ll see you next week!

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 502 went down:

0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.

29:36 – The mailbagbox is trying to make us fat(ter).

46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.

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Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

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Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.

When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.

With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.

All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.

We will be moving all of our live game coverage to our Bluesky Social account.

Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.

Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.

Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.

Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.

But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.

Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.

Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.

Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.

Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.

At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.

Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.

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