Uncategorized
A Conversation with Former Orlando City Midfielder Jamie Watson
Sometimes technology really pisses me off. After checking our settings religiously each week so that we don’t have another recording issue with The Mane Land PawedCast like we had back in June, we recorded what probably was one of our best ever shows this week. Former Lion Jamie Watson — now a broadcaster with Minnesota United’s crew — was gracious enough to come on as our guest and we were unusually succinct and less babbly than we usually are in our other segments. So, of course, you’ll never hear that audio.
Unfortunately, something glitched and my audio output settings reset and so we recorded a podcast in which you can hear me just fine, but everyone else is limited to barely more than a murmur. Since I’m not a fancy audio technician, I spent about 20 minutes trying different things to fix the audio before giving up. I could hear what was being said, but there was a lot of noise if I boosted the volume of my co-host and our guest.
I didn’t want to go to jail for assaulting your ears with that kind of noise, so I decided that we’d sacrifice all the great things Dave and I said on the podcast and preserve our conversation with Jamie in text form, so you can at least read what he said, even if you can’t hear his voice.
Because Jamie played for Orlando City (under Adrian Heath) and now works alongside Inchy in Minnesota (the team Orlando plays this Saturday), we wanted to make sure we got him on the show. Here’s how our conversation went:
Michael Citro: You have a history with both clubs and with Adrian Heath. I recently wrote a 2,000-word piece on Heath and how he was given only a year and a half in Orlando and I wanted to get your take on Adrian as a coach, as you’ve played for him and watched him in Minnesota from the sidelines. What is it about him as a coach that led to the Minnesota front office being patient through two tough years to allow him the time to be successful this season?
Jamie Watson: Well, first of all, I read that article and I thought you did a tremendous job with it, kind of illustrating how the whole thing started, how it kind of quickly changed the culture, how just here and there a few bad calls before there was video review really changed the complexion of the beginning of that 2016 season and ultimately how it led to Adrian Heath being let go. So I thought you did a fair account of it.
When I look at it I see the difference of the two (situations). You posed the question in the article, I believe, was it too soon (for Orlando to fire Heath)? Was it too quick? And I think the answer was a resounding yes. If you want to talk about too quick, look at FC Cincinnati with Alan Koch. I mean, there was even less of a plan there. So, I mean they quickly just jumped ship and just said, “all right, let’s just call it quits here,” after only like 12 games. But for Orlando City I think that Adrian Heath had done everything you could possibly imagine to buy good faith, and I think that was taken from him before he had a chance to implement what he wanted to achieve there.
And, it wasn’t that he didn’t have the background or the proof in the pudding or the proof of concept that what he would do would work. He did. He just wasn’t given that opportunity.
So I think the biggest thing when he came here to Minnesota was he wanted to make sure that there was an understanding with our owner and our ownership group, led by Dr. Bill McGuire, that there was a message that there was a plan. And at the end of three years, ‘if you don’t like where we are, and if you don’t see that this is going to get us where we want to be or where the club thinks we should be, then by all means let me go. Fire me after the three years.’
And so, the first year, getting 10 wins…Adrian half-jokingly, half-seriously said getting 10 wins with that first group in Major League Soccer was one of his greatest coaching achievements. And I think he’s right, because it was so much of a rush. It was December when he was hired and there was not one player signed to the team. The season was going to kick off March 3, I believe, so he had all of four months later with which to field a team to compete in Major League Soccer. An expansion team is very rarely going to jump in and have success unless you have an 18- to 24-month buildup and an owner who’s going to spend money like crazy, and you’re not on the hook to build a stadium right away.
So, the owner was patient and believed in what Adrian Heath wanted to do and wanted to achieve, and incrementally they got better and now you see Minnesota United getting ready to play in a Cup final against Atlanta. I mean, it’s something special but it just takes patience and a lot of times in sports you don’t get that patience.
Dave Rohe: What were the key factors going from Year 2 to Year 3 that made this success possible?
JW: I mean, they struck gold on all of their signings this off-season and then they struck even more gold with the draft. You look at the roster…Ike Opara…Ozzy Alonso…Jan Gregus, and then Romaine Metanire, who in my opinion has been the best outside back in the entirety of Major League Soccer, and then the draft. You’ve got Chase Gasper, who’s starting week in and week out at left back; Hassani Dotson, who for my money is Rookie of the Year this year; and Dayne St. Clair, who has done so well that he’s now the No. 2. Bobby Shuttleworth has gone to Sacramento Republic to get games and (St. Clair) looks to be the goalkeeper of the future for the club and possibly for the Canada men’s national team.
And that’s not even including this window, when they’ve just gone and signed a Young Designated Player, an 18-year-old out of Uruguay, a left back for competition…and they got a Finnish TAM player, Robin Lod.
You know, Orlando City had a big overhaul, but I don’t think all those guys have lived up to the expectations. By all accounts, I thought Orlando City was going to be incredible this season. I really did. I said this would be the season that they would make the playoffs, that they’d make a run. But man, it just hasn’t worked, has it?
Michael: Kevin Molino has had some knee injury issues in recent years. What’s going on with Kevin, how far along into his return to form is he, and what is he going to present to us should he be selected to play this weekend?
JW: Kevin Molino is getting back to where he was before he tore his ACL in Orlando. He was able to complete his comeback, make the Trinidad Gold Cup roster — which was a huge milestone achievement for him at the beginning of the summer. Unfortunately he tore it in Orlando, ironically, of all places in that second or third match of the season last year. It was heartbreaking for Kevin, especially to do it a second time.
I’ve done it once before, the ACL tear, and it’s a brutal, incremental, long, slow grind to get back. Because to get back in four weeks or six weeks — that’s easy to stay motivated. But not when the first task you want to do is just to lift your leg again. That’s how slow of a crawl it is. So, for Kevin Molino to be able to do that twice — you almost have the game taken away from you twice, and not by any of your own undoing, simply the fact that this massive injury happened.
So I think Kevin’s passion for the game has never been higher than it is. It’s been restored to a level in which his body is catching up to where his mind and his heart is and he looks really sharp. And I think you guys are going to be able to see the Kevin Molino that you knew and loved and that grew before your eyes in Orlando from the USL to MLS. He looks really good and I can imagine he’ll probably play some part in the match-up. Kevin Molino is looking to go strength to strength and I know him and Adrian Heath will certainly be motivated for Saturday night.
Dave: What has it been like for you to make the transition from player to reporter? How are you liking the new gig?
JW: I appreciate that question. It’s great. It’s honestly the next best thing to playing. I didn’t know how difficult it was going to be. It’s not just like showing up and getting in front of a microphone and the next thing, you’re great at your job. I mean, you can ask Miguel Gallardo this. It’s not easy. There’s a lot of preparation that goes on.
Just kind of the quick story of it: Each week you go play a game, you’ve to learn roughly 28 guys on a roster. Instantly 10 of those guys won’t matter because only 18 guys can make a game day roster. And then potentially only three of those seven (bench) guys could get into a game as part of the 11. So, at most you’re going to use half of the players’ information that you spent studying on and learning their life story. So, if a player scores in the game and he starts crying in the corner, you realize, ‘oh it’s Kevin Molino off the back of a second ACL tear and this is why it means something.’ For every one player that you learn all that information on, there’s another player that you learn that information on that gets pushed right outside of your brain. So, it’s really fun and I get a lot of enjoyment being with the club where I finished my career. I get a chance to see a lot of people around the team that I used to play against.
Working with Adrian Heath, he’s been fantastic. I don’t know if this story’s been told a lot or not, but Adrian Heath had the utmost respect for me when he let me go from the club. And I do think that Adrian Heath did everything he could not to let me go before the club went into the season going into Major League Soccer. But I also understood that I wasn’t the hill that he was going to die on. ‘It’s me or Jamie.’ He was outnumbered by the people who were brought in to make those decisions. So, he really looked out for me as I made the transition to Minnesota and then he joined on here and same with Ian Fuller and those guys, were really great with me and they did everything they could to help me out. I mean, it’s not very often a boss fires you and you still like him afterwards. So, that’s how much respect with which he handled the situation and I always appreciated that. And I think that’s one thing most players here would say about Adrian — that he respects them as people. Because he gets the most out of his people.
But, ultimately, at the end of the day, he is the coach and he’ll do what’s best for the club. And that means making some tough decisions on fan favorites sometimes. I was fortunate to be a part of a great group in the USL before the change to Major League Soccer. I desperately want Orlando City — and I think James O’Connor can do that — I want club to get back to who they were. That’s the reason everybody fell in love with the club. That’s why they sold out every game (in 2017).
Everybody in Orlando could see what this club was and I feel like the trajectory has changed a little bit. But I want it to get back to somewhat of the course it was on, because a lot of people put a lot of effort into it to get it to that point — fans included. It took a lot of hard-earned money and time and effort to show the support for it. And it kills me not seeing the stadium sold out. I hate not seeing the wall completely full.
But I know it can get back to that and I do think James O’Connor is the kind of coach and is the man who can help get them back to that point. I have all the faith in him from having played with him, seeing how he is in the locker room with guys. He is no-nonsense, he will hold you accountable. I still remember the things that he would say to me on the field. I played for 12 years and there’s very few things I do remember teammates saying. Most of it’s from him because he knows how to get the most out of people. He demands that. And I hope that he’s given the opportunity to be able to right the ship, because he’s given you glimpses and signs of it. And on a night where there was maybe a little bit better performance, the story could have been Orlando City playing against Minnesota United in the Open Cup final. They just didn’t take their chances on the evening, you know?
Michael: What does it mean to you to see Exploria Stadium rocking, as someone who was here before the MLS years and who helped build the foundation for everything that came later?
JW: It was a lot of people. Much like every other club, everybody’s a piece to the puzzle. Some people have to put up the money to have to be able to fund the team and make these things happen. Or maybe the corner pieces that you can’t really do without. Or maybe a big piece right in the middle. And some are pieces are off in the distance. And if a couple of pieces are missing you can still make out what the picture is, and it’s not make or break. But every piece is needed to complete it.
I’m very thankful for my time having been there. There’s a reason I’m still outspoken about it, because it was that great and I hope we get back to that point. Look, however it ended, good, bad, or indifferent, everybody cares about this club. You can’t be a part of Orlando City and not feel the passion that the Iron Lion has, or the Ruckus has, or The Wall has, or that stadium has. It drives inspiration to a player. I know how great it can be and I was lucky to be a part of that because I know it can be something very, very special. And I don’t think it’s far off from getting back to that point.
It’s just going to take a little bit of something, a little bit of patience, a little bit of time, and a little bit of faith and the right people doing it. Hopefully people will get the opportunity to right the ship and I’ll be the happiest person when it gets back to that point and, like I said, I think that could be sooner rather than later.
Michael: Obviously Dom Dwyer and Adrian Heath have a great admiration and respect for each other. Knowing them and what a tough season Dom’s had on the field, what do you think we’d see from him if he scored on Minnesota? Would his celebration be muted? Would we get the back flip?
JW: Dom is free to do whatever he wants. It’ll never change the good times we had together as a group. I know without a doubt that Adrian Heath was incredibly instrumental in Dom’s career and Dom was very instrumental in Adrian’s rise with Orlando City and how well the team did. So there’s a lot of respect both ways. If Dom wants to celebrate with a flip, go for it, because I know right now he’s wanting to score more goals and contributing more than he has been lately. So I know it’ll mean a lot for him to get back on the score sheet. And I want to see him back on the score sheet. I don’t want it to be Saturday night unless it’s in a losing effort. But I also wouldn’t be surprised to see him keep the celebration muted out of respect for Adrian Heath. Either way, it’s not going to change anything. Hopefully he scores a hat trick and Minnesota wins 4-3 so everybody can be happy. (Laughs)
But I love that guy. I hope the fans stick with him because I know he can get turned around. I know he’s desperate to score. I’ve talked to him. He loves it in Orlando. He loves the fans there. It’s just that sometimes when you’re a forward the goal seems like it’s 30 yards wide and some days it feels like it’s three feet wide. Once the dam breaks, it’ll start coming in floods again and it’ll be all normal again. He’ll be Dom effin’ Dwyer, scoring when he wants.
Uncategorized
State of The Mane Land 1/1/25
Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.
Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful. (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)
Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.
Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.
We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.
It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.
Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).
The Plan for Self-Sufficiency
My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.
I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.
And it kills me that I am failing them and failing you, although I have not quite yet failed completely.
It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.
Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).
Time: The Enemy
Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.
And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.
We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.
Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.
For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.
And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.
I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.
When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.
And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.
One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.
That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.
It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.
This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.
Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.
So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.
Our Financial Health
We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.
We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.
Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.
Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.
While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.
As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.
In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.
Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.
Failures and Successes
It killed me not to be able to compensate our deserving staff writers in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.
It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.
We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.
I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).
We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.
However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.
Our Future
If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.
Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.
However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.
In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.
As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.
While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.
If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.
What Can You Do?
If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.
First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.
Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.
Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.
Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.
All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.
Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.
No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.
Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.
We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.
Uncategorized
A Note About Hurricane Milton and The Mane Land
First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.
Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.
As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.
Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.
As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.
The weather is undefeated and should never be challenged.
For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.
When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.
The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.
I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.
I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.
Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.
But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.
Stay safe, Lion Nation.
Uncategorized
Reflecting on Eight Years with The Mane Land
A look back over my time with The Mane Land (so far).
As of last week, I have been a contributor at The Mane Land for eight years. That’s longer than I’ve ever been at any of my actual jobs in my life. There are literally only a couple of people who have been with the site longer, but I’m still amazed at how long it’s been. This is not to say I’m going anywhere, but rather I wanted to take the opportunity to look back at the past eight years, and look ahead to the future.
Unlike some, I didn’t come to be a supporter of Orlando City until it was announced that the club was joining MLS. At the time, I was contemplating picking a club to follow in MLS, but being in Tallahassee, there were no nearby options at that time. I considered FC Dallas and D.C. United, given the two were geographically closer in proximity to me than any others. Fortunately, it was literally while I was considering my options that the announcement was made regarding Orlando City’s jump to MLS. It was an easy decision.
As I do in many aspects of my life, I immediately started researching my new club, which led me to the content being produced by The Mane Land. There was also an article on the site titled “Join The Mane Land Staff.” I had often over the years internally bemoaned that I rarely used my Bachelor’s degree in English, and the desire to write welled up in me so much that I emailed the staff.
In response, one of our former editors, Andrew Marcinko, contacted me and said “I think your voice would be a great fit on TML.” He asked me to submit a Fan Post (those went away with our presence on SBN), and then another piece for review. Following that, our founder and managing editor, Michael Citro, emailed me to welcome me to the staff. I had no idea at the time how big a part of my life this blog would become.
I started out writing Monday’s Lions Links — often one of the more difficult days to write — and a feature piece. It’s been many years gone by now, but there was a time when the feature piece was “Pride Pub,” an ongoing series that paired craft beer and good food based on Orlando City’s opponent. I can tell you that the research for that was very enjoyable, and I still use some of the recipes I found to this day.
Eventually, I started contributing more match coverage and analytical pieces. Staff came and went, but I never thought to leave since I was enjoying myself. Sometime after that, I was promoted to senior columnist, for which I’m grateful. I can without reservation say that I’m a better writer thanks to my time with the site, and from working with such excellent staff.
In November of 2016, Michael asked if I wanted to give co-hosting The Mane Land PawedCast a try. My first recording was for Episode 71. We just recorded Episode 354, and with the exception of maybe two or three episodes, I have been on every single one of 283 episodes over the last six plus years. Michael and I have spent a lot of time talking on and off the podcast over the years, and I’m proud of what we have produced and to call him my friend.
We recently added an Orlando Pride-specific podcast called Skopurp: An Orlando Pride PawedCast. For years we wanted to give the Pride the time and attention the club deserves. Now, it is a reality, but one that I ask you to listen to and share. I’ll even put out that although Michael and I are the current hosts, we merely consider ourselves stewards and are hoping to get others to come onboard and eventually take it to the next level.
When I started with The Mane Land, the site had just made the move from a free WordPress site to the SBNation network. It was a big deal, and for many years it was a good partnership. Of course that all came to an end not too long ago, and our blog went the independent route thanks to the incredibly generous support of our readers and listeners. In fact, if you want to be one of those supporting our efforts, please go to our Buy Me A Coffee site to become a member. The move has allowed a flexibility we didn’t have before, but I really want others to have the same sense of joy and accomplishment that I have as a member of our staff.
At one point we had nearly twice the staff that we do now, and as you know, many hands make light work. The opposite of that is also true. I genuinely believe that there must be others out there with the same passion for Orlando City as I have — with the same desire to have their voice heard, whether through the written word or on a podcast. I promise you there is an opportunity to contribute here with us. Our internal discussions are informative, engaging, and often funny. Please consider joining us, as I did eight years ago. I haven’t regretted it and I know you won’t either.
I want to thank all of those who contributed to The Mane Land over the years. There are many that I am still in touch with, though they are no longer a part of the staff. Of course, the current staff are a pleasure to work with, and I appreciate their dedication to what we are trying to do.
Finally, I want to thank the readers and listeners over the years. From those who regularly comment on our articles, to those that I’ve personally met at matches or even randomly on the street, you are a big reason that we do all of this. You are a big reason why I’ve been doing this for the better part of a decade. it is always a genuine pleasure hearing your thoughts or simply sharing a moment of joy together — U.S. Open Cup final, anyone?
So, thank you. I look forward to many more years of this journey together.
-
Orlando City2 weeks ago
Orlando City is Often Late to the Transfer Party
-
Opinion1 week ago
Three Questions on the Eve of Orlando City’s 2025 Preseason Camp
-
Lion Links1 week ago
Lion Links: 1/13/25
-
Orlando City2 weeks ago
Evaluating How Orlando City May Fill Its Open Designated Player Spot
-
Orlando Pride1 week ago
Orlando Pride Sign Defender Zara Chavoshi to One-Year Deal
-
Orlando City B2 weeks ago
Orlando City B Signs Goalkeeper Tristan Himes
-
Orlando Pride2 weeks ago
Orlando Pride Re-Sign Marta through 2026 Season
-
Orlando City7 days ago
Orlando City Trades Goalkeeper Mason Stajduhar to Real Salt Lake