Connect with us

Uncategorized

Minnesota United’s Success Shows Orlando City’s Lack of Patience Hindered Its Progress

Published

on

Orlando City is in its fifth season in Major League Soccer since making the jump from the USL. In some ways the club has been a model organization, doing a number of things correctly, but one glaring area where it has fallen short is in maintaining early momentum.

Part of that can be attributed to less visibility in the community (where have all the car magnets gone?). But much of it can also be blamed on a poor on-field product which fell just shy of “defying expectations” in 2015 and then diminished for the next three consecutive years, hitting its nadir with 2018’s dismal 8-22-4 season.

Last year’s season of futility included four separate streaks of three or more losses after a club-record six-match winning streak. In addition, the Lions won only one game and picked up six measly points after July 14.

Things are already somewhat improved in 2019, but it’s difficult to look at Minnesota United’s success across the board this season and wonder what might have been had Orlando’s front office not been so damned impatient in its MLS infancy. Specifically, the club fired original manager Adrian Heath midway through the team’s second MLS season.

Heath has taken expansion Minnesota United from the usual first-year doormat to the cusp of something special in the team’s third year in MLS. The Loons are in the thick of the playoff race, sitting third in the Western Conference standings, and will play Atlanta later this month in the 2019 U.S. Open Cup final. The fact that this is taking place in Minnesota’s third year in Major League Soccer is significant (more on that later).


Back in 2015, Orlando City brought its USL coach and several players forward with the move to MLS. The club signed superstar Kaká, a few additional veterans, and some young promising players to try to strike a balance between experience and young talent. Heath, the club’s original coach, had a three-year plan for success and came just a few points short of piloting his Lions to a playoff spot in Orlando’s expansion season. That 44-point season and the team’s 12 wins that year remain the club’s best totals to date.

Things seemed to be on track as 2016 began. The Lions started out undefeated in their first four matches, going 2-0-2 with a +4 goal differential. That unbeaten run should have stretched to six. A road loss to Philadelphia came in Game 5, with the Professional Referees Organization issuing an apology to Orlando afterwards, stating that Tranquillo Barnetta’s free kick goal should not have counted. The Lions then went on to draw New England nine days later after a horrific handball call on Servando Carrasco by referee Baldomero Toledo gave Lee Nguyen an easy 96th-minute equalizer.

You can certainly argue whether Kevin Molino’s seeming game winner should also have been nullified, but without video review at the time, it was a much more understandable mistake. Heath said at the time he felt the call on Carrasco was a make-up call, but who would have alerted Toledo for the need to have one? Certainly New England players, but since when should a referee listen to one team’s appeal on something he didn’t see? If the assistant referee had seen a handball, he should have raised his flag. Without a VAR in his headset, it’s unlikely Toledo was making up a call to offset something he couldn’t have known was an error. But, I digress.

The bigger point is that Heath had his club two blown calls from a 3-0-3 mark after six games to start 2016. A 3-2 road loss at Red Bulls — the eventual Eastern Conference champion — followed in Game 7 and that match also had its own officiating issues. While Orlando led 1-0, Karl Ouimette appeared to foul Cyle Larin from behind on a breakaway in the 63rd minute and it wasn’t called. Had it been, Ouimette would have been sent off with the hosts already behind on the scoreboard. Instead, New York scored twice in the next six minutes to seize control of the match.

The Lions then posted consecutive draws at New England and home against the Red Bulls, before falling at eventual playoff side Sporting Kansas City. Heath then guided Orlando to a 3-0-3 streak to run the Lions’ record to 4-3-8. Sure, some of those draws were frustrating — less so than some of the calls that had led to dropped points — but things seemed to generally be headed in the right direction under Heath in Year 2.

Then the bottom dropped out in a one-week span and management blew things up.

It started with a 2-1 loss at home in the U.S. Open Cup to the Fort Lauderdale Strikers. Future Lion PC scored a 120th-minute stunner in extra time to steal a result in a match the Lions had completely dominated. Orlando had hit the woodwork multiple times — particularly striker Hadji Barry — and out-shot Fort Lauderdale 20-1 after halftime, but an outstanding night by Strikers goalkeeper Diego Restepo sent the NASL side through.

Five days later, the Lions visited eventual Supporters’ Shield-winning FC Dallas and lost 4-0 on July 4. Did the loss to Fort Lauderdale linger? Did the holiday match away from home affect the team’s mentality? Was it simply a matter of losing to a superior side? Some people believe it was a player revolt. If it was, it was a one-game revolt, because many of the starters didn’t play in the U.S. Open Cup match and the team had certainly been performing well enough prior to the loss to the Strikers, including fighting back to beat Toronto for the first time ever in the 100th minute.

Whatever it was, it ended up being Heath’s final game in charge.

Heath was sacked two days later, a news dump that took place in the evening, which we learned about in real time while recording the Mane Land PawedCast. At the time, the Lions were battling at the cusp of the playoff positions and had no prolonged losing spells typically associated with a coach being fired. The USOC loss and subsequent defeat at Dallas represented the team’s only consecutive losses in 2016 to that point. Orlando had lost five matches in all competitions and four in league play — all on the road and all to eventual playoff teams, with two of them coming with dubious officiating influence on the outcomes. The Lions went on to lose seven more times without Heath, winning five and drawing six more (three of those six draws came under interim coach Bobby Murphy).


Popular with the fans, Heath had been a Phil Rawlins appointee back before the club — then in the USL — had even moved to Orlando. He was never the choice of majority owner Flavio Augusto da Silva or his number one front office hire, Alex Leitao. They inherited Rawlins’ choice. It’s not hard to imagine they had bigger names in mind for the position. Before playing his own way out of Orlando later on, Rawlins himself supported the firing publicly, although whether he privately agreed with it or was just being a good soldier and showing solidarity is something only he knows for sure.

Heath lamented — as all coaches do when fired — that he didn’t get a chance to see his project through to its conclusion, but specifically brought up a three-year plan (see? I told you we’d get back to that), which he said ownership had agreed to when he was officially named the team’s head coach entering MLS. Rosters, after all, typically take time to build correctly (please don’t @ me with outliers like Atlanta or LAFC). The team had not yet had time to build sufficient depth, had sustained considerable injuries in key positions, and had missed on some players who were expected to contribute more regularly.

Heath had been getting results regularly to that point of 2016 with a central defense tandem of David Mateos and a one-legged Seb Hines!

When I spoke to then-GM Paul McDonough after he left the club and joined Atlanta, he admitted to me that he had made some mistakes in going “too young” at the start and said he’d learned a lot from that initial roster build. Likewise, I’m sure Heath learned a lot from his first year as an MLS head coach, and has continued to gain wisdom and experience with Minnesota.

Orlando City had erred in its handling of McDonough, who the club undermined by hiring a “chief soccer officer” above him in early November of 2015. Carlos Carneiro made zero impact on Orlando City other than to run McDonough out of town in his whopping 55 days at the club in late 2015, and paved the way for Rawlins to hold the GM position on an interim basis and Niki Budalic to eventually get the job. In retrospect, this was likely Orlando’s biggest error on the technical side in the club’s history, but the firing of Heath may prove to not be far behind.

Had Heath been given the three years of his plan, there’s no guarantee it would be Orlando City battling for a home field playoff position or set to make an appearance in the U.S. Open Cup final. There is no guarantee the Lions would be better off now than they are. After all, there are no guarantees of any kind in life.

But, in a season in which that erroneously allowed Barnetta goal turned out to be the difference between making and missing the playoffs in 2016 — the Lions would have finished level on points with New England with a better goal differential, while the Union would have had two fewer points to finish behind Orlando — it seems in hindsight that keeping Heath would have been a better play. He had not lost at home in league play and hadn’t lost a game to a non-playoff team all season at the time of his firing. That may or may not have contributed, but even if the team was almost that good the rest of the way, the entire trajectory of Orlando City may have been quite improved.

Today, Heath has had nearly his three years of system installation, growing pains, and roster building. Minnesota United management has been patient with him despite some fan support for his firing as early as the team’s first year and certainly into 2018. The Loons conceded 70 goals and amassed only 36 points in their first year, then conceded 71 times last year while putting up the same 36 points. It would have been understandable to make a change and move on from Heath.

But Minnesota took another path, continued to build the roster, and gave Heath his third year. He’s rewarded the club’s patience with more points already this season (38), 11 wins, a sparkling 7-1-4 home record, and a trip to the USOC final. One more victory would give Minnesota its highest win total to date and equal Orlando’s best ever, which came under Heath in 2015.

The Loons’ success in 2019 definitely calls into question whether Orlando City’s management did the right thing in 2016, and one can’t help but wonder where the Lions would be in their development as an organization if OCSC had shown the same kind of patience as Minnesota United.

But the Lions didn’t learn much from the quick trigger with Heath. His replacement, Jason Kreis, also was given just about a year-and-a-half before being fired. Kreis’ team was actually above the playoff line in 2018 when he was let go, despite an incredible rash of injuries to the back line and the team’s only viable striker.

Current gaffer James O’Connor is nearing the end of his first full season as head coach after replacing Kreis. Some outlets speculate that O’Connor’s tenure may come to an end if the team struggles down the stretch, with Sirius XM host Jason Davis saying on his broadcast that it could have come after the FC Dallas match prior to the Lions winning that game.

It wouldn’t be surprising if O’Connor is on the hot seat when one considers that Executive Vice President of Soccer Operations Luiz Muzzi was not with the team yet when the coach was hired. GMs, after all, like to select their own coaches. But if O’Connor — considered to be one of the best young coaches available at the time of his hiring — is let go during or after 2019, it would show that the club has continued to learn very little from its own past.

O’Connor is the first coach to improve upon the previous season’s point total, although that was a low bar following 2018. Despite the team being in the midst of a rebuild, he has a shot at leading the team to the playoffs and to its best-ever point total. He has already led it to its deepest U.S. Open Cup run. But the team may also finish ninth or 10th in the East. If that happens, and he’s let go, one has to wonder what, if anything, the leadership of Orlando City has learned in five years from the Adrian Heath example.

Uncategorized

Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

Published

on

Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.

When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.

With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.

All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.

We will be moving all of our live game coverage to our Bluesky Social account.

Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.

Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.

Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.

Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.

But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.

Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.

Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.

Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.

Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.

At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.

Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.

Continue Reading

Uncategorized

State of The Mane Land 1/1/25

Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.

Published

on

Podcasts Placeholder Feature Image
Dan MacDonald / The Mane Land

Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful.  (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)

Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.


Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.

We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.

It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.

Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).

The Plan for Self-Sufficiency

My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.

I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.

And it kills me that I am failing them and failing you, although I have not quite yet failed completely.

It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.

Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).

Time: The Enemy

Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.

And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.

We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.

Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.

For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.

And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.

I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.

When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.

And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.

One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.

That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.

It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.

This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.

Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.

So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.

Our Financial Health

We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.

We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.

Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.

Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.

While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.

As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.

In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.

Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.

Failures and Successes

It killed me not to be able to compensate our deserving staff writers  in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.

It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.

We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.

I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).

We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.

However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.

Our Future

If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.

Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.

However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.

In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.

As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.

While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.

If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.

What Can You Do?

If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.

First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.

Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.

Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.

Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.

All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.

Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.


No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.

Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.

We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.

Continue Reading

Uncategorized

A Note About Hurricane Milton and The Mane Land

First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.

Published

on

Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.

As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.

Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.

As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.

The weather is undefeated and should never be challenged.

For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.

When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.

The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.

I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.

I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.

Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.

But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.

Stay safe, Lion Nation.

Continue Reading

Trending