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MLS Finding its Identity as a Selling League

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For much of its existence, Major League Soccer has struggled with an identity problem. Established in 1995 and beginning its first season of play in 1996, the league is young compared to its counterparts across the world — it celebrated its 25th year of play just last year. Until very recently, MLS seemed unable to figure out exactly what type of league it wanted to be, but in recent years a clearer identity has started to emerge — that of a selling league.

The league’s identity crisis was due in large part to it being young, and needing to find a foothold among a wealth of older, more established leagues in the professional soccer landscape. La Liga and Serie A were founded in 1929, Ligue 1 in 1930, and most of the top flight South American leagues were formed in the mid 1990s or earlier. While the English Premier League wasn’t established in its current form until 1992, professional soccer had existed in the United Kingdom for a long time. MLS was sort of thrown into the deep end and had to work to carve out a place for itself.

It first tried to do so by signing some big names from the 1994 World Cup, like Carlos Valderrama and Jorge Campos, and by trying out some funky rules. Using hockey-style shootouts to settle draws, and a clock that counted down instead of up were two of the most well-known changes and neither stuck around for very long. In the early 2000s the league brought in some expansion teams and helped gain legitimacy with guys like DaMarcus Beasley and Tim Howard being sold to — and finding success with — European teams.

David Beckham’s arrival in 2007 brought true international attention to MLS, and his subsequent success with the LA Galaxy that saw the team win two Supporters Shields and two MLS Cups during his time there, meant that the rest of the league sat up and took notice. Beckham left LA in 2013 and it isn’t a coincidence that multiple clubs brought in their own aging superstars in the years afterward. Kaká came to Orlando City just a year later in 2014, with Frank Lampard, and Andrea Pirlo joining NYCFC in 2015 and the Chicago Fire landing Bastian Schweinsteiger in 2017. It was this period of time in particular that saw MLS branded repeatedly as a “retirement league,” a moniker that players, coaches, and teams have repeatedly bristled against.

The last few years though have seen the league’s identity begin to change at a more rapid pace while trending in an arguably better direction. The success of LAFC and Atlanta United using key pieces like Brian Rodriguez and Miguel Almiron, and the sale of the latter for an estimated £21 million to Newcastle United, have firmly shifted the focus of MLS teams to valuing young, often South American players. Teams are also realizing that even if they don’t find sustained league success with young talent, they can still profit enormously when selling them, a la the Vancouver Whitecaps with Alphonso Davies.

While the success of those teams and the league’s subsequent shift in mentality has been crucial to the league’s move towards becoming a breeding ground for young talent, there’s slightly more to it than that. The emergence of guys like Weston McKennie, Giovanni Reyna, Christian Pulisic, and Sergino Dest have helped raise the profile of Major League Soccer, even though none of those four have ever kicked a ball for an MLS club. That fact doesn’t seem to matter though, and with young Americans succeeding at the highest level, there now seems to be an arms race for European teams to find a shiny young American to bring onboard. Lately they’ve been making those signings from MLS, with Brian Reynolds, Brenden Aaronson, and Mark McKenzie some of the latest names to make the jump across the pond.

Let’s go back and talk about Davies though, because his transfer to Bayern Munich in October of 2018 marks the point where the international soccer community really began to sit up and take notice of MLS becoming a gold mine for young talent. Of the top 10 most expensive outgoing transfers in league history, eight occurred after the Davies sale took place. Whether those types of transfers continue will depend in part on whether guys like Reynolds, Aaronson, and McKenzie can be successful with their new clubs, but for now MLS certainly seems to be coming into its own as a selling league.

I should mention that I don’t think this is a bad thing. Portugal’s Primeira Liga found continental success in the early 2000s due to its wealth of young talent which was subsequently bought up by Europe’s big guns, and establishing its reputation as a selling league means its now widely considered the best league in Europe outside of the traditional “big five.” Buying and developing young talent to sell at a price is a sustainable model, and one that works if you’re good at it. More and more clubs have recognized this and shifted their philosophies to take advantage of it. OCSC bringing in Ricardo Moreira as director of scouting in November of 2018 and subsequently getting better at identifying younger players is a good example of that.

Contrary to the strategy of targeting aging superstars, the move towards developing and selling off younger players isn’t one I expect to change anytime soon. If you’re good at it, it’s sustainable from a financial standpoint and it can also help you be successful in the league at the same time. From the standpoint of the league itself, that shift towards young talent has been encouraged plenty with the introduction of the Young Designated Player and Homegrown Players. To what extent MLS becomes a selling league still remains to be seen, but for now its getting more comfortable in its place in world soccer and growing into an established identity along the way.

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A Few Words About the Future of The Mane Land

TML needs help to continue bringing you coverage of Orlando City, the Orlando Pride, OCB, and all things soccer related in the City Beautiful.

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Stock image courtesy of GoDaddy.com Managed WordPress

For the last 11 years, The Mane Land has worked hard to provide daily content telling the story of Orlando City SC, the Orlando Pride, OCB, and any other soccer-related events we can get to in the Central Florida area. We love doing that, but we’re at a critical stage in being able to do so. Staff has been difficult to replace in recent years, and we’ve come to a point where some of us have not only been stretched to an unsustainable limit, but we’ve been going at that rate for multiple years without a break.

To that point, TML is now at a critical juncture where we must have more contributors who can cover live events in order to survive in our current format (and possibly at all). For the past few years, we have had only two primary game night writers covering three teams, and we are unable to continue at that pace, regardless of how much we enjoy doing it.

To continue as an entity, we’re going to need anywhere from two to four new contributors who can pitch in with game-night coverage of Orlando City/Orlando Pride matches. Additionally, another copy editor is essential, while two more would be preferred.

We’d like to continue into 2026, but if we can’t get the additional help we need, the current plan is to shut down at the end of the 2025 calendar year. The minimum we need to carry on would be two new live event writers and a copy editor.

What does this mean? Well, if you’ve ever thought it would be cool to cover soccer matches (it is) or thought about joining us, now is the time to volunteer. If you enjoy soccer and talking about this club with your friends, you might be perfect for our team, because if you can talk about soccer, you can probably write about it as well. Writing is just talking on a screen with your fingers, after all.

To get started, please write to us at themaneland@gmail.com and let us know how you’d like to contribute — writing, editing, etc.

It is important to note that we do this out of a love for the beautiful game and these positions are on a voluntary basis. However, if freed from the shackles of such an overwhelming schedule, my goal is to spend more time creating strategic partnerships and promoting our membership platform that could combine to bring in revenue that would go toward compensating staff writers. Additionally, some of our staff members have gone on to more financially rewarding opportunities as a result of their time with us. You never know what this experience will lead to. Like anything else in life, you’re likely to get out of it what you put in.

The good news is that we have already reached out to our Founders and our Buy Me a Coffee subscribers about this subject, and several have shown an interest in helping, so we are in the process of exploring those potential contributors at the moment.

We Are Currently Seeking:

  • Match writers – You don’t need a degree in journalism or English to write for us. If you like to talk about soccer, you can probably write about it as well. Staff writers contribute regularly to our game coverage, which could be in the form of recaps, player grades pieces, five takeaways posts, etc. We have a need for this on both the Orlando City and Pride sides, and you can do both if you want. If you’re not local to the Orlando area, you can cover road matches via the broadcast/stream.
  • Editors – Can you spot a subject/verb disagreement from a mile away? An editor position may be for you! How often do you get to correct people without anyone shaming you for it? This position will edit copy for submitted stories, make headlines punchier and more SEO-friendly, and ensure the story has a properly cropped/centered photo that helps tell the story. Typically you’ll only be on “desk duty” one or two evenings per week when it fits your schedule. You may also write stories if you wish!

About TML

Our little blog became an idea and then an independent WordPress site in late September of 2014, and went live on SBNation in December of that year. When SBNation stopped funding nearly all of its MLS blogs a few years ago, we went independent again, and we’ve long been the only outlet providing daily coverage of Orlando City’s teams. Even the club doesn’t post new content to its website every day!


FAQ

Why shutter the site at the end of December? Why do you need help now when the season doesn’t start for a couple of months?

Preparing to cover three teams requires advance planning. Each year, we put together a publication schedule to ensure all our bases are covered. This includes what will run (a placeholder or sometimes the specific piece) on every day of the year, which obviously doesn’t take into account breaking news or extra features that people want to do. Setting up this publication schedule also includes noting when major soccer events are coming, known USMNT/USWNT scheduled matches, MLS and NWSL deadlines, player birthdays, important milestones and anniversaries, and more. We also put together volunteer sign-up sheets for grades and takeaways posts. That setup work is all for naught if we don’t have the bodies to physically cover the team when the season starts. Also, it’s easier to pull the plug on our LLC at the end of a calendar year. None of us want to stop, but we have to be realistic about being able to continue covering the team as we have.

Why not just scale back and cover what you can? Do you have to cover every game?

I don’t have a good answer for this other than I would not feel right about putting my name on a product I don’t believe in. I don’t ever want our audience to have to guess whether or not they’re getting a game recap or any follow-up analysis from a given match. In my opinion, we have never had the personnel to fully provide what I envision. For example, I want to add more video content, player grades and recaps for the Pride games, and to bring back weekend Lion Links and OCB match previews. And we should have a lot more features and analysis pieces! In short, we’re already doing the bare minimum that I’m comfortable with. And, I have to be honest: if there was a game coming up with no one to cover it, knowing me, I’d probably just do it myself, and I already know I can’t continue the pace of the past few years. I have to save me from myself sometimes.

Could The Mane Land continue in a different form?

I have toyed with the idea of turning TML into a newsletter. This might be a daily that includes a Lion Links-type section and opinion/analysis of club news. It would not include match coverage or any kind of regular news. I almost pivoted to that when SBNation stopped funding us, but we decided to make a go of it as an independent outlet. The problem with the newsletter style is that I can’t do it daily every single day or it would be no different than the situation I’m in, so some help would still be needed. Some of that could come from the current TML staff, but I’m not sure all of it could, and the newsletter format is not for everyone, so we’d be leaving part of our audience behind. I’m not sure it’s the way to go.

Is new management or investment needed?

Possibly. I am willing to sell the name and logo and turn over all our passwords for someone else to take over the operations, which would free up a considerable amount of my time. I’m even willing to continue on as a writing and editing contributor, because I love covering the club. Some of the other staff might as well. But I would not be interested in covering every single match. I’m not a kid anymore, and I have a regular job, a family, and other side gigs that require my attention.

Will you still do the podcasts if the site shuts down?

No. I think if we decide to shut down, it will be across the board. I much prefer our written content, and that’s the reason I started our outlet to begin with. I feel the podcasts complement our coverage and give us more of an opinion platform and a way to discuss matches in a deeper, richer way, but I’m not interested in doing only the podcasts. That said, others on our staff might want to continue and I’m OK with that.


Contact us at themaneland@gmail.com today to get started as a new contributor!

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PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More

The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.

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Image of Alex Freeman celebrating after scoring the tying goal at Cincinnati.
Image courtesy of Orlando City SC / Jeremy Reper

Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.

We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote

This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.

Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 506 went down:

0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!

27:55 – The mailbagbox offers trivia, but no prizes if we get them right.

39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.

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PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More

Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more

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Image of Oscar Pareja giving his team directions.
Image courtesy of Orlando City SC / Mark Thor

I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.

We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.

We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.

Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.

This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.

The senior Lions are also off this week, so we’ll see you next week!

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 502 went down:

0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.

29:36 – The mailbagbox is trying to make us fat(ter).

46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.

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