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Exploring Orlando City’s Connectivity Issues

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Orlando City and the Orlando Pride have an engagement problem. I know it might seem funny that a club that rose from the USL to Major League Soccer on the strength of its community support is struggling for fan engagement, but I think there are some issues that need to be addressed before it becomes a bigger problem. Let’s take a look at those issues.

The Fan Experience

When the Wilf family took over ownership of the club, they made it clear that they wanted to increase community involvement, reach out to the fans, and create a better experience for those who support the club. We were told that they wanted to make match days special, and to increase attendance for both the men’s and women’s sides. 

I’m not a season ticket holder because I live in Tallahassee. I can barely make it to all of Tallahassee Soccer Club’s matches, let alone an entire MLS home season for Orlando City four hours away. As such, I’m no expert on what the club does for season ticket holders. After talking to some season ticket holders, including our own Sean Rollins, I have an idea of what the club has done in the past.

  • 2015 – Personalized Society XXI scarf, Society XXI sticker, 2015 season booklet, sent in a deluxe black box that closes with a magnet, one per seat.
  • 2016 – Cardboard VR viewer (they only ever released one video for), booklet, sent in a UPS box, one per account.
  • 2017 – Orlando City flag (one per account), sent in a regular mail package.
  • 2018 – Purple plastic license plate frame (one per account), sent in a regular mail package.
  • 2019 – Season ticket patch (one per seat), a season ticket scarf (one per account), and a booklet, sent in a tin box.
  • 2020 & 2021 – Season ticket patch (one per seat), season ticket scarf (one per account), and a booklet, sent in box similar to 2015, but smaller.

What we’ve seen is a pretty severe dip in the quality of what you get for your money from 2015 to 2018. To be fair, it seems to be moving in the right direction since then. If the list of stuff on the 2022 Season Ticket page is accurate, it might be even better this season. Hopefully, that is an indication of the direction the club is moving in. However, I’d love to hear from you. If you are a season ticket holder, let me know your feelings on what the club is doing. 

The Orlando Pride also sell season tickets, and the package being offered in 2022 is almost exactly the same as for the men’s side, but without the specialty license plate. That is also a good thing, especially given the cost is half as much. But even with all of that, attendance numbers have fallen year over year. Yes, it was bound to happen when the club moved from Camping World to Exploria Stadium, but it’s more than that. 

In 2015, the average attendance was 32,847. In 2016, it was 31,324. In 2017, it dropped again to 25,028 (nearly a maximum capacity sellout in the new stadium), to 23,866 in 2018, and to 22,761 in 2019. On the field results certainly contributed to the decline, but that is when a club must try harder to win over people, not do less. We can throw out the 2020 and 2021 attendance figures to some extent due to the pandemic.

The MLS and NWSL clubs in Seattle and Portland had to deal with the same things over that period of time in regards to the pandemic, but kept their average attendance much higher. I doubt that those fans are more dedicated to their club, so what is the difference? 

Transparency

I had a conversation with Jeremiah Oshan from our SBNation sister site, Sounder at Heart, He shared that while not every Seattle Sounders practice and match is open to the public, the majority are at least open to the media.

That act is by itself inviting and ensures the supporters know they are a part of the club. Media can provide more accurate coverage and fans can stay engaged. However, there is a definite lack of transparency when it comes to the preseason for Orlando City. By that, I mean that all practices and matches are closed to the public and even the media has extremely limited access. We are seeing some well-produced videos from the communications department on social media, but that is it.

It didn’t used to be that way, at least for the media and the season ticket holders. Is Óscar Pareja that worried other clubs will pick up on what tactics Orlando City may employ in the upcoming season? I feel he and his preferred style of coaching are well known at this point. If that is the reason, it is a poor one.

Literally, the first preseason match is currently scheduled for this Sunday against — wait for it — To Be Determined. I’d like to give you more information on the match-up, but I couldn’t find TBD’s record from last season, or even who their coach is. I’m willing to bet we don’t find out who the opponent is until Sunday, and even then it will only be in a tweet. If we’re lucky, we will find out what the final score is and perhaps get some footage on Twitter.

This is not how you generate excitement for the upcoming season. I know that these preseason matches are not like real matches. The club is working on certain things, or looking at different players, and not necessarily focused on winning. But, who cares? Don’t you want to go see how the players are doing? Don’t you want to put on your favorite Orlando City gear and go to Exploria Stadium at least once or twice when the weather is not blazing hot? Of course you do, but it’s not going to happen this preseason. 

That brings me to the biggest lost opportunity for the club this preseason. On Saturday, Feb. 19, the Lions will play the Tampa Bay Rowdies in a preseason match. The I-4 Derby is going to be behind closed doors. If it was opened up, just think about how many fans would want to attend and how much money the club could potentially earn. Although it’s only preseason, the match might even have a good chance of selling out. With the Rowdies supporters making the trip, the atmosphere would be electric. Even if tickets were free (which they don’t need to be), the sales from concessions, and other merchandise would make it worthwhile. More importantly, the goodwill and excitement garnered from allowing supporters in for this match are priceless. Some new fans might go, have a great time, and buy season tickets as a result.

So, what is to be done? If we are lucky, the Wilf family will realize what these problems are, and will take steps to address them. If not, the club could see fan interest and attendance erode even further. Let’s hope it doesn’t come to that.

Podcasts

PawedCast Episode 515: Orlando City Transfers, Preseason Schedule, OCB Signings, and More

We’re back to discuss Orlando City’s transfer news and rumors, OCB roster additions, and the preseason schedule.

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Image courtesy of Orlando City SC / Mark Thor

Orlando City has gathered for preseason camp ahead of the 2026 season, and we’re still here to talk about it. How long that continues to be the case may unknown at this point, but we’re trending in the right direction, so if that continues, you’re stuck with us for a while longer.

The Lions have had various comings and goings since our last show, and we discuss the movement in and out of the roster. We thought Carlos Coronel was going to be the new Orlando City starter in goal, but he fled to Brazil, so we welcome Canadian international Maxime Crepeau to the City Beautiful. It’s not as splashy an addition, but it could be just as effective a roster move if he can regain his form from his Vancouver and LAFC days.

We also discussed the additions of Tiago, Luis Otavio, and Braian Ojeda. On the other hand, departures took place as well, such as Nico Rodriguez being loaned to Atletico Nacional and the reports that Luis Muriel may be finalizing a deal to move on. We chatted about what those moves mean in the grand scheme of things. Kyle Smith went home and we are glad he’s still playing but sad to see him in another team’s uniform.

The preseason schedule was a bit underwhelming, but we ran through it quickly.

Our mailbagbox was a little light, and it proved to us how little we know about the Polish national team. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

Finally, we talked a bit about the recent moves OCB has made, including the addition of a Brazilian striker. Former OCB forward Shak Mohammed is off to Nashville, while OCB/OCSC left wing Yutaro Tsukada showed up to preseason camp with a wedding ring. Congrats to Yutaro!

Note: we are now in our off-season podcast schedule, which is guaranteed to give you at least one episode per month but we will only be weekly if/when news warrants it. We’ll also return for at least one more show to say goodbye if things don’t work out for us to continue, but we are hoping it doesn’t come to that!

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 515 went down:

0:15 – An update on our staffing crisis is more hopeful than the last one, and we go through the various arrivals and departures.

30:16 – The mailbagbox seeks help for Orlando City from Poland and wants to know which position we’d least like to see the club make a Designated Player signing.

41:52 – OCB news, a new home for Shak, and Tsukada ties the knot.

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A Few Words About the Future of The Mane Land

TML needs help to continue bringing you coverage of Orlando City, the Orlando Pride, OCB, and all things soccer related in the City Beautiful.

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Stock image courtesy of GoDaddy.com Managed WordPress

For the last 11 years, The Mane Land has worked hard to provide daily content telling the story of Orlando City SC, the Orlando Pride, OCB, and any other soccer-related events we can get to in the Central Florida area. We love doing that, but we’re at a critical stage in being able to do so. Staff has been difficult to replace in recent years, and we’ve come to a point where some of us have not only been stretched to an unsustainable limit, but we’ve been going at that rate for multiple years without a break.

To that point, TML is now at a critical juncture where we must have more contributors who can cover live events in order to survive in our current format (and possibly at all). For the past few years, we have had only two primary game night writers covering three teams, and we are unable to continue at that pace, regardless of how much we enjoy doing it.

To continue as an entity, we’re going to need anywhere from two to four new contributors who can pitch in with game-night coverage of Orlando City/Orlando Pride matches. Additionally, another copy editor is essential, while two more would be preferred.

We’d like to continue into 2026, but if we can’t get the additional help we need, the current plan is to shut down at the end of the 2025 calendar year. The minimum we need to carry on would be two new live event writers and a copy editor.

What does this mean? Well, if you’ve ever thought it would be cool to cover soccer matches (it is) or thought about joining us, now is the time to volunteer. If you enjoy soccer and talking about this club with your friends, you might be perfect for our team, because if you can talk about soccer, you can probably write about it as well. Writing is just talking on a screen with your fingers, after all.

To get started, please write to us at themaneland@gmail.com and let us know how you’d like to contribute — writing, editing, etc.

It is important to note that we do this out of a love for the beautiful game and these positions are on a voluntary basis. However, if freed from the shackles of such an overwhelming schedule, my goal is to spend more time creating strategic partnerships and promoting our membership platform that could combine to bring in revenue that would go toward compensating staff writers. Additionally, some of our staff members have gone on to more financially rewarding opportunities as a result of their time with us. You never know what this experience will lead to. Like anything else in life, you’re likely to get out of it what you put in.

The good news is that we have already reached out to our Founders and our Buy Me a Coffee subscribers about this subject, and several have shown an interest in helping, so we are in the process of exploring those potential contributors at the moment.

We Are Currently Seeking:

  • Match writers – You don’t need a degree in journalism or English to write for us. If you like to talk about soccer, you can probably write about it as well. Staff writers contribute regularly to our game coverage, which could be in the form of recaps, player grades pieces, five takeaways posts, etc. We have a need for this on both the Orlando City and Pride sides, and you can do both if you want. If you’re not local to the Orlando area, you can cover road matches via the broadcast/stream.
  • Editors – Can you spot a subject/verb disagreement from a mile away? An editor position may be for you! How often do you get to correct people without anyone shaming you for it? This position will edit copy for submitted stories, make headlines punchier and more SEO-friendly, and ensure the story has a properly cropped/centered photo that helps tell the story. Typically you’ll only be on “desk duty” one or two evenings per week when it fits your schedule. You may also write stories if you wish!

About TML

Our little blog became an idea and then an independent WordPress site in late September of 2014, and went live on SBNation in December of that year. When SBNation stopped funding nearly all of its MLS blogs a few years ago, we went independent again, and we’ve long been the only outlet providing daily coverage of Orlando City’s teams. Even the club doesn’t post new content to its website every day!


FAQ

Why shutter the site at the end of December? Why do you need help now when the season doesn’t start for a couple of months?

Preparing to cover three teams requires advance planning. Each year, we put together a publication schedule to ensure all our bases are covered. This includes what will run (a placeholder or sometimes the specific piece) on every day of the year, which obviously doesn’t take into account breaking news or extra features that people want to do. Setting up this publication schedule also includes noting when major soccer events are coming, known USMNT/USWNT scheduled matches, MLS and NWSL deadlines, player birthdays, important milestones and anniversaries, and more. We also put together volunteer sign-up sheets for grades and takeaways posts. That setup work is all for naught if we don’t have the bodies to physically cover the team when the season starts. Also, it’s easier to pull the plug on our LLC at the end of a calendar year. None of us want to stop, but we have to be realistic about being able to continue covering the team as we have.

Why not just scale back and cover what you can? Do you have to cover every game?

I don’t have a good answer for this other than I would not feel right about putting my name on a product I don’t believe in. I don’t ever want our audience to have to guess whether or not they’re getting a game recap or any follow-up analysis from a given match. In my opinion, we have never had the personnel to fully provide what I envision. For example, I want to add more video content, player grades and recaps for the Pride games, and to bring back weekend Lion Links and OCB match previews. And we should have a lot more features and analysis pieces! In short, we’re already doing the bare minimum that I’m comfortable with. And, I have to be honest: if there was a game coming up with no one to cover it, knowing me, I’d probably just do it myself, and I already know I can’t continue the pace of the past few years. I have to save me from myself sometimes.

Could The Mane Land continue in a different form?

I have toyed with the idea of turning TML into a newsletter. This might be a daily that includes a Lion Links-type section and opinion/analysis of club news. It would not include match coverage or any kind of regular news. I almost pivoted to that when SBNation stopped funding us, but we decided to make a go of it as an independent outlet. The problem with the newsletter style is that I can’t do it daily every single day or it would be no different than the situation I’m in, so some help would still be needed. Some of that could come from the current TML staff, but I’m not sure all of it could, and the newsletter format is not for everyone, so we’d be leaving part of our audience behind. I’m not sure it’s the way to go.

Is new management or investment needed?

Possibly. I am willing to sell the name and logo and turn over all our passwords for someone else to take over the operations, which would free up a considerable amount of my time. I’m even willing to continue on as a writing and editing contributor, because I love covering the club. Some of the other staff might as well. But I would not be interested in covering every single match. I’m not a kid anymore, and I have a regular job, a family, and other side gigs that require my attention.

Will you still do the podcasts if the site shuts down?

No. I think if we decide to shut down, it will be across the board. I much prefer our written content, and that’s the reason I started our outlet to begin with. I feel the podcasts complement our coverage and give us more of an opinion platform and a way to discuss matches in a deeper, richer way, but I’m not interested in doing only the podcasts. That said, others on our staff might want to continue and I’m OK with that.


Contact us at themaneland@gmail.com today to get started as a new contributor!

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Podcasts

PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More

The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.

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Image of Alex Freeman celebrating after scoring the tying goal at Cincinnati.
Image courtesy of Orlando City SC / Jeremy Reper

Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.

We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote

This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.

Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 506 went down:

0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!

27:55 – The mailbagbox offers trivia, but no prizes if we get them right.

39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.

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