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Orlando Pride Seeing a Resurgence in Crowd Support

The Pride have seen their home crowds dwindle in recent years, but that trend is changing.

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3 months ago

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Image courtesy of Orlando Pride

The National Women’s Soccer League has grown significantly over the past few years. It wasn’t long ago that players were struggling to make a living wage, largely because crowds were rarely more than 3,000 fans. However, many of the league’s teams have regularly seen attendances over 10,000 this season.

Orlando City’s ownership group launched a women’s team in 2016 and it looked like it would be one of the best supported women’s teams in the world. After Orlando City filled Camping World Stadium in 2015 and 2016 with over 62,000 fans, the club tried a similar marketing campaign with the Pride. It worked for the opening game, as the team saw 23,403 fans enter the stadium, setting a league record at the time.

Unfortunately, that momentum soon went away. Following the record-breaking crowd in the season opener, the Pride drew an average of 7,139. While it was a far cry from the more than 23,000 in the team’s first game, the average attendance, excluding the opener, was second to the Portland Thorns — who regularly filled Providence Park — and nearly 1,500 more than the Houston Dash.

To the Pride’s credit, they did everything they could to draw people to Camping World Stadium. The team filled its roster with USWNT stars, including Alex Morgan and Ashlyn Harris. They improved their roster in 2017, signing Ali Krieger, Alanna Kennedy, and Marta, arguably the best women’s player of all time.

The signings were fruitful on the field as the Pride qualified for the NWSL playoffs for the first time in team history, falling to the Thorns in the semifinal round. But the success didn’t show in the stands. The first game in the team’s new soccer-specific stadium saw 14,452 in attendance for the first game, a number that fell significantly during the season. The average home attendance in 2017 was 6,186, but only 5,435 without counting the season opener.

Over the next few years, attendance numbers continued to drop, falling to a team-worst average of 3,773 in 2021. Excluding the NWSL Challenge Cup — which drew much smaller crowds— the average was raised slightly to 4,227 fans per game.

The 2022 season saw a slight rise in regular-season home attendance for the Pride with an average of 4,385. However, that number is skewed by a special game at Daytona International Speedway, which drew 7,573. The team drew 4,067 fans at its home stadium.

A large part of the poor attendance that season was that the Pride were going through a rebuild. Star players like Morgan, Harris, and Krieger were traded away for draft picks and Allocation Money as the Pride looked to follow the example of the Washington Spirit, which won the NWSL championship in 2021.

The Pride made some big changes following the 2022 season. Head Coach Amanda Cromwell and Assistant Coach Sam Greene were banned from the league for retaliatory behavior and assistants Aline Villares Reis and Michelle Akers left the club. General Manager Ian Fleming was also let go. Seb Hines — who was the only coach remaining and took over as interim head coach — was hired permanently and Haley Carter was brought in as general manager.

The work of Hines and Carter has seen success on and off the field. When they felt the young core was ready, the duo began to bring in veteran players. As a result, the Pride narrowly missed out on the 2023 playoffs solely on goal differential and are unbeaten this year through 22 games and on the cusp of claiming the NWSL Shield.

The crowds have begun to show up as well. Last season, the Pride averaged 5,766 fans across all home games and 6,353 in home league games. That average league attendance is the second-highest in team history. That number has grown this year to 8,034 in all competitions and 8,448 in league games. The team drew an announced crowd of 17,084 Saturday night against the Houston Dash, the second-largest crowd in team history, the team’s largest in the current stadium, and its largest outside of a season opener.

The difference in the crowd support has been noticed by the players and few have a better viewpoint for comparison than Carson Pickett. The right back initially played for the Pride from 2018 to 2020 before being traded to the North Carolina Courage. She was brought back this year from Racing Louisville FC in a midseason trade and spoke about the difference in crowd support Saturday night.

“To be able to see this club turn from 2020 all the way until now, and just see the growth and everything that Haley and Seb have done here and the girls, the work that they’ve put in day in and day out. I stepped into this club, and I was like, ‘Wow, this is a winning club, a winning culture,’” Pickett said. “And just to be able to do it in front of, I think a record crowd, I mean, it’s unbelievable. It’s pushing the game forward. It’s pushing the Orlando Pride forward.”

While the team is glad to see the growth, it doesn’t depend solely on the fans to make it happen. The players and staff know they need to provide a product worth watching and put the responsibility on themselves to draw people to the stadium.

“I’ve said it from the start, we’ve had to make it our duty to try to attract more fans to come watch us play,” Hines said after the Houston game. “I know behind the scenes the front office are doing a terrific job to continue to try to promote fans to come out and support this team. And our job is to put the performances together. And I can assure you, the players are giving absolutely everything. They are doing the most to go out there and perform at their highest level and get victories. And I think tonight epitomizes with the crowd coming out and showing their support for this team. Because they’ve done so well this year.”

The success on the field and the support in the stands go together. The more the team wins, the more fans will show up. And, according to Hines, the team will play better when they have a supportive crowd behind them.

“It’s really important. It’s really important to get the backing of the fans, get them off their seats, get them excited,” Hines said. “I thought we started the half really well. I thought we were on the front foot. Created some opportunities and you could hear them. I’ve said it from the start, the fans are your 12th player. They’re the ones who spur you on. They’re the ones that stick by you, even towards the end. You can hear them loud and proud and pushing the players into getting the victory at the end.”

The future looks very bright for the Pride. They remain undefeated with only four games left in the season and could clinch the NWSL Shield Sunday. In addition to being the first trophy in club history, it would secure the first seed in the playoffs, guaranteeing the Pride home-field advantage until the NWSL Championship Game, which will be held in Kansas City.

The core of this team is still quite young, and Marta — the captain and undisputed leader — has played much younger than her 38 years of age this season. For this reason, the 2024 season likely won’t be an anomaly. The success on the field and growing crowds off the field should only increase in the coming years. If it does, the sky’s the limit for the Orlando Pride.

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2024 Orlando Pride Season in Review: Kylie Strom

In her fourth season in Orlando, the veteran changed positions to help the NWSL’s best defense.

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12 hours ago

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December 21, 2024

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Image courtesy of Orlando Pride

The Orlando Pride originally signed Kylie Strom from Atletico Madrid in July 2021. Prior to her time overseas, Strom spent the 2016 and 2017 seasons in the NWSL with the Boston Breakers. Her initial contract in Orlando was through 2022 with an option for 2023 that was exercised prior to that year. Despite being briefly out of contract this past off-season, Strom, now 32 years old, re-signed for the Pride, extending her stay in Orlando through the 2026 season. This ended up as one of the most important moves of the off-season, as Strom went on to partner Emily Sams in the league’s best defense, earning an NWSL Defender of the Year nomination and playing in all but one game of the 2024 season.

Let’s take a look back at Kylie Strom’s 2024 season, her best in Orlando so far.

Statistical Breakdown

Strom made 25 appearances for the Pride in the NWSL regular season, starting 24 times and playing 2,158 minutes, less than 200 minutes from playing the entire regular season. Most of the game time she missed was due to the red card and one-match ban she picked up on opening day at Louisville. Strom only took six shots in the regular season with two on target and no goals scored. She contributed her lone assist against Gotham at home in September. In possession, Strom completed 1,298 of her 1,503 passes (86%), the highest number of completed passes in the squad and the third-highest completion percentage among the regular starters, closely following Sams and Morgan Gautrat. She recorded 10 key passes, no completed crosses, and 46 successful long balls. Defensively, she succeeded in 20 of her 40 tackles (50%), contributed 39 interceptions, and won 73 headed duels. She was fouled 23 times, committed 17 of her own, and earned two yellow cards in addition to the previously-mentioned red card.  

Strom started and played every minute of Orlando’s three NWSL playoff wins (270 minutes). She attempted no shots but did provide an assist for Barbra Banda’s goal against the Kansas City Current. In the playoffs, Strom completed 144 of her 169 pass attempts (85%), with one key pass, no completed crosses, and four successful long balls. In defense, she added four tackles and six interceptions without committing a foul, suffering a foul, or receiving a card. 

Strom also started all three matches in the NWSL x Liga MX Femenil Summer Cup, playing 239 minutes in total. She did not take a shot and thus could not score a goal in the tournament, nor did she record an assist. The defender completed 136 of her 158 passes (86%) without a key pass or successful cross, but she managed 11 accurate long balls. She added three tackles in four duels (75%) and four interceptions with one headed duel won on the defensive end. She also committed two fouls and was on the receiving end of two herself, but she was not shown a card.

Best Game

Looking at her availability, passing, and defending, Strom was remarkably consistent in 2024, across all competitions. This makes it difficult to pick one game from the bunch, so it would be tempting to pick any shutout against high-profile opponents, such as the NWSL Championship game or the NWSL Shield-clinching game, both wins against the Washington Spirit. Instead, the best game and best representation of Strom’s work was the 1-0 victory over the struggling Utah Royals on the road in April, the first win of the year.

In the victory over Utah, Strom completed 61 of her 68 passes (90%). She also added two tackles and four interceptions en route to holding Utah to just 0.1 expected goals per FBRef.com. With Marta coming off the bench in this match, this was also the first time Strom wore the captain’s armband for Orlando, though she went on to wear it for six additional starts in the NWSL. 

Final Grade

The Mane Land staff gave Strom a composite grade of 7.5 out of 10 for the 2024 season, a significant improvement over her score of 6 out of 10 in 2023. Previously,  Strom received a grade of 4.5 in 2022 and an incomplete during what was a rough stretch run in 2021 after joining the club midseason.

Going into the 2024 season, it was assumed that Rafaelle would be the primary center back partner for Sams, and Strom would play at fullback, her natural position to that point in her career. Instead, Rafaelle struggled with injuries, including at the start of the year, so Strom paired with Sams for four of the first five games, with the Pride having to employ a four-fullback back line in the second game due to player unavailability. Rafaelle then played with Sams in the middle for one match, before Seb Hines pushed Sames out to right back with Rafaelle and Strom paired together for the next five matches. From that point on, it was Sams and Strom in the middle the rest of the year.

The new position suited Strom and accentuated her strengths as a soccer player. She defended well as a unit with Sams and the fullbacks, using her physicality to win many tackles and headed duels while cutting out the mistakes she’d previously made when playing out wide. In possession, she was steady in building play through short- and medium-distance passes without taking too many risks. She was a vocal leader on the pitch and adept at snuffing opposition attacks before they could materialize. That she was able to adapt so quickly to a new role in the latter stages of her career is all the more impressive.

2025 Outlook

Strom has two more years on her contract going into 2025. Orlando will hope to get healthier in defense in the off-season and may sign some reinforcements, as both Megan Montefusco and Carrie Lawrence retired. But Strom has earned the starting center-back spot next to Sams. Given Cori Dyke’s late emergence at right back, there is less of a need to move Sams out wide. At the same time, Kerry Abello’s Best XI Second Team performance throughout 2024 would make it difficult to move Strom back to fullback on the left. It will be interesting to see how a position group that has become a strength of the team.

Regardless of how it unfolds, the goal for Strom moving forward should be to continue to play at the level she did during Orlando’s championship season, and given her consistency all year, this is a reasonable expectation for the player.

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2024 Orlando Pride Season in Review: Adriana

The Brazilian attacker was a key player in the Pride’s magical 2024 season.

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2 days ago

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December 20, 2024

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Image courtesy of Orlando Pride / Mark Thor

The Orlando Pride signed Brazilian international Adriana on Jan. 19, 2023 to a three-year contract through the 2025 NWSL season. One of the brighter spots of the Pride during the 2023 season, it seemed Adriana was on the verge of becoming a dominating NWSL player. Seb Hines again deployed her mainly as an attacking player, particularly on the wing, but sometimes as a second forward. While she was still a key player for the Pride in 2024, there were some bumps in the road when she would disappear from games and consistency was sometimes an issue.

Let’s take a look at Adriana’s second NWSL season.

Statistical Breakdown

Adriana appeared in 23 regular-season games, starting 19 and playing a total of 1,688 minutes. She scored six goals, which was third most on the team, and added one assist. It is notable that two of her six goals came from the penalty spot, where she went two-for-two in the regular season. She completed 71% of her 557 passes, which was a slight dip from a year ago, with 31 key passes, seven completed crosses, and 14 successful long balls. Defensively, Adriana chipped in nine tackles, 13 interceptions, and 18 headed duels won. She committed just 10 fouls while drawing 30 on the opposition, and she did not receive a card.

In the playoffs, Adriana appeared in all three of the Pride’s games, starting two and logging 197 minutes. She did not make a goal contribution, attempting six shots with only one of those hitting the target. Her passing wasn’t up to its usual level in the postseason, as she connected on just 63.9% of her 36 passes, including only two of nine in the NWSL Championship. She tallied five key passes and one successful long ball, but no accurate crosses. On defense, she finished the postseason with three tackles and an interception. The Brazilian international committed five fouls, suffered two, and was not booked.

Adriana was away at the Olympics during the NWSL x Liga MX Femenil Summer Cup, so she did not play in the competition.

Best Game

Adriana had several big games in 2024, but perhaps her best was Orlando’s 2-0 home win over Gotham FC. She scored both Orlando goals in the match, lifting the Pride to their 19th straight game without a loss, tying the club’s single-season record for home wins (7), and pushing Hines past Tom Sermanni and into sole possession of the most coaching wins in club history (26). It didn’t take long for her to get involved, scoring just five and a half minutes after the opening kickoff. Angelina’s ball into the box was knocked into the air, and Adriana ran onto it and volleyed a blast into the net to make it 1-0 with one of the most impressive Pride goals of the season.

Not content with just one goal, Adriana struck again in the 19th minute. Summer Yates switched the play to send Adriana down the right side, where she took on USWNT defender Jenna Nighswonger, then used Barbra Banda’s presence in the box to create space for her shot, which she placed perfectly inside the left post to make it 2-0.

Adriana played the full 90 minutes in the match and fired six shots in all against Gotham that night, putting all six of them on target and giving her a season high in the latter statistic. She led all players in the match in both categories. She completed 87% of her 23 passes on 48 total touches, with one key pass, one accurate cross, and two successful long balls. Defensively, she made three recoveries, and she committed one foul while drawing two and did not pick up a booking. It was a great performance by the attacking midfielder against one of the NWSL’s elite defensive clubs.

2024 Final Grade

The Mane Land staff gives Adriana a composite score of 7 out of 10 for her 2024 campaign. This is a slight dip from the 7.5 we gave her last season, but there were times when she struggled to find her game in 2024. When she was on her game, she was outstanding, but there were games and even stretches of matches when she didn’t provide her usual quality. Her form isn’t the only reason she was dropped at times from the starting XI, because some of her teammates elevated their own, but it was a factor. While she increased her goal total by one, it came in more appearances and minutes, and her assist total fell, despite having a better cast around her. The Brazilian is capable of more, but the staff still felt it was a solid season.

2025 Outlook

Like her Brazilian teammate Rafaelle, Adriana’s contract runs through the 2025 season, so she’ll be working hard to earn a new deal beyond the upcoming season. If she starts the season well, the Pride will no doubt offer a new contract midseason if there’s not already a new deal in place before opening day. At 28 years old, Adriana is in the prime of her career and can still be an effective player. With the Pride improving, she’ll need to play more consistently or at a higher level to keep starting with this club, but she’s capable, and I expect her to fight to hold onto her starting spot in Hines’ XI.

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2024 Orlando Pride Season in Review: Marta

Marta showed why she’s the GOAT in her eighth season with the Pride.

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3 days ago

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December 19, 2024

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Image courtesy of Orlando Pride / Jeremy Reper

In case you forgot, Marta first signed with the Orlando Pride way back in 2017. She has been the constant for the club through ups and mostly downs. That all changed this season as she captained her club to two trophies. Back in 2022, she signed a new two-year contract, taking her through 2024.

Marta may not be as young as she once was, but she definitely made you forget it often enough this season. It was undoubtedly the best she’s performed in a few years, and it made a difference in the standings. Let’s take a look at the GOAT’s latest season in Orlando.

Statistical Breakdown

Marta was the leader and the heart of this year’s Orlando Pride team. Her teammates wanted to win, but they also wanted to win for Marta. She played most of the regular-season games, but missed the NWSL x Liga MX Femenil Summer Cup because she was with Brazil at the Olympics. 

Marta made 23 appearances in the NWSL regular season, starting 19 games and recording 1,739 minutes. Marta was second on the team with nine goals on 40 shots, 18 of which were on target. Additionally, she completed 648 of her 878 passes (74%), including one assist, 52 key passes, nine successful crosses, and 75 completed long balls. Defensively, Marta posted 16 tackles, 27 headed duels won, and 12 interceptions on the year. She committed 12 fouls, suffered 45, and was booked four times (all yellow cards).

In the playoffs, Marta started all three games, recording 267 minutes. She scored two goals on 12 shots with five on target, and she completed 86 of her 108 passes (80%) without an assist, although she recorded six key passes, three accurate crosses, and 14 completed long balls. She was also active defensively in the postseason, with six tackles and two interceptions. She committed three fouls in the playoffs, suffered four, and was not booked.

Best Game

You might think that the one match in which Marta scored a brace would be her best match, but that isn’t the case. That match was the 6-0 beatdown of the Utah Royals, who were bottom of the table. I’m going with her performance in the 3-2 playoff semifinal victory over the Kansas City Current.

That goal summed up Marta’s season for me. She was not going to let this team lose when the Pride were so close to the championship. When needed, she could find the speed — even late in a match — and put two defenders on the ground in unison. It was a goal she willed to happen against one of the best teams in the NWSL.

In this match, Marta took four shots, with two on target, scoring the aforementioned goal. She completed 29 of her 38 passes (77%) on a total of 74 touches, and took all three Pride corner kicks. Defensively, she contributed four tackles and two interceptions. She committed one foul, did not suffer any fouls, and was not booked. She simply displayed the full range of her skill and leadership qualities, helping her team reach the final.

2024 Final Grade

The Mane Land staff gave Marta a composite grade of 8 out of 10 for her eighth season with the club. Her passion, drive, and leadership were a major reason why the club won the NWSL Shield and the NWSL Championship. This was the best Marta we’ve seen for several seasons, and she wanted to win more than almost anyone else in any given match. To illustrate how much better she was, we gave Marta a grade of 6 out of 10 last season. That came on the heels of an incomplete grade in her injury-shortened 2022 season. She also received a 6 in 2021 and a 6.5 in 2019. This year is the closest Marta has come to the 9 out of 10 we gave her back in 2017, when she had 19 total goal contributions and finished second in the league in both goals and assists. She turned back the clock and gave us much more of the vintage Marta in 2024 than we’d seen in a long time, which is why we considered her one of the best players on the team.

(Note: If you’re wondering why 2020 wasn’t mentioned, its’ because we did not give out grades because the Pride only participated in the Fall Series during that lost season because of the pandemic.)

2025 Outlook

Marta’s contract expired after the 2024 season, but she has stated that she wants to keep playing one or two more years. She will be 39 years old at the start of the 2025 season but had a very good 2024 season. I think that she wants to retire with the Pride, and I feel that the club will offer her a one-year contract. The Pride indicated in their postseason roster status update that the club was in negotiations with her about returning. If a new deal happens, and if she can keep up her current form, she will find a way to contribute as the Pride look to defend their titles. She will have to hang up the boots at some point, but I don’t think it will be this coming season.

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