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Staff Roundtable Week 10: Orlando City at Sporting Kansas City

Orlando City’s winless skid now stands at five games (2-0-3) after another draw last weekend against the New York Red Bulls. Things don’t get any easier, with the Lions headed on the road to play a desperate Sporting Kansas City team in a hostile environment - without Head Coach Adrian Heath. Meanwhile, the Pride defeated NWSL power Seattle Reign FC 2-0 on Mother’s Day to even their record at 2-2. They’ll host Western New York Flash on Saturday before playing the next four on the road.
The Lions beat SKC last season at home, but this time they’ll be leaving Dom Dwyer’s spiritual home to visit his actual one. Sporting has a formidable lineup that includes Dwyer, Brad Davis, Benny Feilhaber and Graham Zusi. Here to talk about Orlando’s previous game and next one, and to weigh in on the Pride, are Sean Rollins and Andrew Harrison. And I’m calling my own number this week, so my answers are below as well (please be gentle with me).
Orlando City played well against New York Red Bulls for long stretches, particularly in the second half, but couldn't find a second goal. What are your thoughts on the result and the game overall?
Sean: While the team did dominate parts of the game, it had trouble once again in the final third. I think the result was disappointing due to how well the team played for stretches of the game. At the end of the game it doesn't matter how you play if you're not getting results and the team is not getting the results right now.
Andrew: The game was really a tale of two clubs. In the first half and some of the second, we were sluggish and moved with very little purpose, almost inviting the high-press style that (Head Coach) Jesse Marsch likes to play and inviting the Red Bulls to have a go. However, that second half 30-minute display gave me some hope for the future of this team, but it does concern me that we believe this to be the strongest lineup for our franchise at the moment and yet it looked like we were always just playing for that draw rather than trying to grab all three points at home.
Michael: The Red Bulls definitely got on the front foot early with their high pressure and Seb Hines got lost on the first goal, although there were others who equally at fault with their positioning. After Orlando City settled into the match, I thought they were the better team and definitely looked the likelier team to score as the game neared its conclusion. It’s a pity that Cristian Higuita took that red card because Heath was about to bring on some fresh troops for the final push to get three points. I thought it was a good response to the poor performance at Red Bull Arena and I thought Darwin Ceren was particularly good. Antonio Nocerino played his best game so far combining down the left with Brek Shea to protect against Lloyd Sam — a player who provided lots of danger in the first meeting.
It wasn't a perfect game for Antonio Nocerino, but it may have been his best outing with Orlando so far, as he did a lot of little, hidden things well, like helping Brek Shea deal with Lloyd Sam. Is the Italian starting to finally find his footing in MLS?
Andrew: I don't think so. Rather, I think we have seen enough abject performances from him lately that any improvement is worth celebrating. He has eventually started to learn his role on the left side, however, since he was asked to play a similar role back earlier in his career at Palermo in Serie A. It is troubling that we are just starting to see a glimmer of hope. However, Shea also played his part, but since Shea had to assist Nocerino in keeping Sam out of the game, Orlando was basically a non-threat on the left flank and our performance suffered overall.
Michael: Antonio Nocerino isn’t there yet but I think he did play his best game so far combining down the left with Brek Shea to protect against Lloyd Sam — a player who provided lots of danger in the first meeting - and helped cut off supply from Sacha Kljestan/Felipe to the right wing. Nocerino, like a lot of other foreign players before him, is going through his adjustment period, which can last anywhere from a few games up to a full season. This is not a new thing in MLS and unfortunately, only getting games will help him through this period. It’s easy to forget that he hadn’t played any competitive soccer since August and missed Orlando City’s training camp. He was able to train, but that’s not the same.
Sean: I think it’s less of Nocerino finding his footing in MLS and more of finding his place in the team. I think Nocerino is a skilled player that can do a lot to help this team. While I don’t think he’ll have the impact of a player like Kaká, I think a big impact he’ll have is on speed of play. Really the only two players currently on the team that play with a high pace that cause trouble are Kaká, Kevin Molino, and sometimes Brek Shea. I think Nocerino has the ability to play at the pace of Kaká and Molino, which can cause problems for the opposition.
Cristian Higuita will serve his red card suspension on Sunday. Do we see Adrian Heath change shape or is does he straight swap Servando Carrasco in for the young Colombian?
Michael: Well, the first thing we'll see is no Adrian Heath (thanks, DisCo). My assumption is that Mark Watson will be instructed to keep the same lineup but slot Servando Carrasco into the middle of the central defense. Carrasco has played well this season when called upon. I just hope he doesn't get hit in the crest with the ball when he's in his own penalty area.
Sean: Despite the fact that a lot of people hate on Carrasco, he is good at his role. He's not at the level of Darwin Ceren or Cristian Higuita, but he's a solid backup. If Heath does change shape, I don't think it will be because Higuita is out. I think it'll be putting a second striker up with Larin due to the team's troubles finishing chances.
Andrew: The one thing we know about Heath is that he doesn't change anything unless he has to. Therefore, I can't see him changing shape and will just go with the straight swap since he will want to keep the team in his preferred formation and with a capable replacement in Servando Carrasco who is match fit and capable of playing the full 90, it is the obvious choice.
Next up is Sporting Kansas City. Although SKC has struggled in recent weeks, this is a formidable opponent in a difficult stadium. What is the key match-up for OSCS at Sporting?
Sean: Benny Feilhaber is Sporting KC's most dangerous player, likely deserving a call-up by Jurgen Klinsmann. While many will be focused on striker Dom Dwyer, the job for Darwin Ceren will be to keep Feilhaber from punishing the Lions. One of the best attacking midfielders against one of the best defensive midfielders in the league. For me, that will be the match-up to watch.
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Andrew: My key match-up is how a struggling Orlando City defense will handle the front line of Dom Dwyer and MLS veteran Brad Davis. Both players have been struggling in recent weeks to get on the score sheet, however, if the Orlando defense lets them get one (which is very possible) then that rust will disappear quickly. However, if they are able to keep them quiet until after halftime in their home stadium, then I believe we stand a fighting chance of leaving Children's Mercy Park with three points.
Michael: For me it’s Orlando City’s attacking players against the back line of SKC and goalkeeper Tim Melia. Matt Besler didn’t play midweek at Colorado so he’ll be fresh, but the team will be without Ike Opara, who got two yellow cards against the Rapids. So, will Nuno Coelho and Besler be that center back pairing? Cyle Larin needs to get back on the score sheet after finding the net only once in his last six games, so the Canadian’s battle with that back line and Melia is key. Kaká, who hasn’t scored in open play in a while, and Kevin Molino, who has been on fire, will need to help Larin.
How do you see Sunday's game playing out and what is your final score prediction?
Andrew: Before SKC’s game on Wednesday against the Colorado Rapids, I would have said this would have been a difficult game for Orlando. However, SKC’s struggles continued on Wednesday, losing 1-0 and having defender Ike Opara sent off and, with that in mind, Head Coach Peter Vermes will not be able to utilize his typical squad rotation plans on a short game week. When you couple this with an Orlando City side that has something to prove, I think Orlando City takes the game to Kansas City and runs out 2-1 winners.
Michael: The Lions have to contend with a difficult road environment and a desperate team. The last time that happened, they got dominated at Red Bull Arena and only a heroic effort from Joe Bendik kept them from being embarrassed. Sporting Kansas City is about as talented as New York and I think they’ll come out with everything they’ve got, forcing the Lions to weather an early storm. Orlando City has done better against Western Conference teams for some reason and hopefully they can withstand that early energy by SKC. I am calling this a 1-1 draw with Orlando finally scoring a goal from outside the penalty area.
Sean: Sporting KC is a dangerous team and playing at Children's Mercy Park is difficult. Getting a draw would be successful result for the Lions but I think they'll fall 3-1.
Pride Time
Tom Sermanni's Pride put together its best 90-minute performance of the season on Mother's Day against Seattle Reign FC. What was the most impressive aspect of the win?
Michael: It has to be the defensive performance. The back four played brilliantly, giving Ashlyn Harris a pretty quiet afternoon for a change (although she still managed a Save of the Week candidate after an unfortunate heavy touch by Laura Alleway). But it was more than the back line. The midfield did well to keep Kim Little from being herself and that was the result of a good team effort. The insertion of first-round pick Sam Witteman into the midfield worked well, as she was pesky all day, winning balls along the sidelines. It was a great team win.
Sean: I think the most important part of the win was how well the back line played. For the first time this season, Ashlyn Harris wasn't asked to make some terrific saves to preserve the three points. I think it was only a matter of time until you started seeing the back four getting used to playing with each other and I think Sunday was a turning point for them.
Andrew: The biggest takeaway from this win was the fact that the team was basically able to keep the front line of the Reign quiet. The Pride defense that has looked shaky in recent weeks was able to keep a clean sheet against the well-orchestrated midfield of Kim Little and company and they were able to see off any moments of danger against Seattle's three up top. Both of those things are excellent aspects for the Pride to continue building upon.
How can the Pride keep their mojo going Saturday when the Western New York Flash come to town?
Sean: I think the Pride are in good shape and right now it's just about the players getting used to each other. They've looked quite good in all four games so far and I think the more they play together, the better they'll get.
Andrew: They just have to keep doing what they have been doing. Both losses for the Pride have been down to momentary defensive breakdowns, so if they can stamp those out, this is a team that can continue to win week in and week out. The Western New York Flash are currently tied with the Pride on points but have a negative goal differential, so if the Pride can get up early they should be able to bring home the victory on Saturday night.
Michael: The simple answer here is to continue to build chemistry. But I think it’s important for the Pride’s mojo to get Alex Morgan a goal. She’s the captain and the face of the franchise, and although she’s contributed even when she’s not scoring — with that pretty assist on Sarah Hagen’s goal, for example — she truly strikes fear into the other team when she’s finding the net. We’ve seen that on both the club and international level. If Morgan can hit the target on Saturday, she can not only deflate the Flash, but also lift her teammates’ confidence.
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And thus concludes your roundtable discussion for Week 10 as Orlando City prepares for a date with SKC and the Pride get set to host Western New York Flash in a key early-season NWSL battle.
Feel free to add your answers to the questions above or explain why our staff is right/wrong in their predictions or analysis in the comments section below.
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Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.
When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.
With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.
All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.
We will be moving all of our live game coverage to our Bluesky Social account.
Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.
Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.
Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.
Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.
But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.
Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.
Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.
Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.
Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.
At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.
Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.
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State of The Mane Land 1/1/25
Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.

Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful. (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)
Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.
Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.
We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.
It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.
Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).
The Plan for Self-Sufficiency
My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.
I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.
And it kills me that I am failing them and failing you, although I have not quite yet failed completely.
It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.
Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).
Time: The Enemy
Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.
And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.
We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.
Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.
For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.
And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.
I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.
When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.
And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.
One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.
That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.
It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.
This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.
Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.
So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.
Our Financial Health
We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.
We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.
Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.
Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.
While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.
As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.
In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.
Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.
Failures and Successes
It killed me not to be able to compensate our deserving staff writers in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.
It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.
We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.
I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).
We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.
However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.
Our Future
If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.
Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.
However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.
In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.
As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.
While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.
If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.
What Can You Do?
If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.
First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.
Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.
Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.
Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.
All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.
Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.
No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.
Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.
We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.
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A Note About Hurricane Milton and The Mane Land
First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.

Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.
As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.
Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.
As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.
The weather is undefeated and should never be challenged.
For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.
When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.
The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.
I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.
I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.
Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.
But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.
Stay safe, Lion Nation.
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