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Our City Extra: Anatomy of a Brand
Relieving a building of anticipation, Orlando City launched its new crest last May. Most Orlando City fans loved the new logo and embraced it with the same level of excitement that they would later be showing the club during its inaugural campaign.
Now that the badge and all its internal elements have become a crucial part of fans experience with the club, I wanted to revisit the branding. How effective are its symbols and elements?
The above launch video for Orlando City’s MLS badge reveals the thinking behind the crest. Let’s break those down individually:
"City"
It is all in the name. The "City" moniker is well placed in both the club's badge and its overall brand. As long-time residents of the City Beautiful will know, we've been a city building its identity for a very long time.
When MLS launched in the early 1990s, it chose “typical” American sports monikers for the most part, while trying to give them unique names. Teams like the Dallas Burn and San Jose Clash filled out the MLS league table. As the league began to better understand the nuances of the U.S. soccer landscape, they re-branded the clubs with more traditional footballing names. The Dallas Burn became FC Dallas, for example.
“City” fits perfectly into this more updated branding of MLS clubs. It harkens back to our early connections with Stoke City, and there were no clubs in MLS with the “city” name. Through a strange turn of events, Orlando City launched its inaugural campaign with fellow newcomers New York City FC. Orlando could not have seen that coming in 2011 when they were just an MLS hopeful, and the New York Cosmos were the front runners for the “second MLS team in New York” position. This means that this MLS season has become a “Tale of Two Cities” so to speak.
Despite having to share the "City" moniker with New York, this has been extremely effective in helping to both brand the club but also more importantly marry the club to the "City Beautiful."
Purple
Long time fans of the club will remember a time when purple was merely an accent color to the overall red and white color scheme. Our first USL championship game in 2011 was even billed as a chance to "Paint the City Red."
Red is, of course, an iconic footballing color, that conjures teams like Arsenal, Liverpool, and Manchester United. Domestically, the Chicago Fire, Toronto FC, Real Salt Lake, New York Red Bulls, and FC Dallas all wear red as a primary color for their kits. While founder Phil Rawlins almost certainly chose red and white to honor his hometown club Stoke City, the City front office intelligently shifted to the unique purple.
After Italian club Florentina and Spanish side Real Valladolid, only the biggest world soccer junkies or the most avid of FIFA 15 players could name a team that lines up wearing purple. (For the record, these are the teams that wear purple that I could find: Perth Glory (Australia), Austria Vienna (Austria), KFC Germinal Beerschot (Belgium), Toulouse FC (France), Újpest FC (Hungary), Fiorentina (Italy), FC Argeş (Romania), Politehnica 1921 Ştiinţa Timişoara (Romania), NK Maribor (Slovenia), Real Valladolid (Spain), Real Potosi (Bolivia), Deportes Concepción (Chile), Defensor Sporting (Uruguay), Sanfrecce Hiroshima (Japan), Kyoto Sanga FC (Japan), Deportivo Saprissa (Costa Rica), Fovu Baham (Cameroon), SK Dynamo České Budějovice (Czech Republic), and Hakoah Ramat Gan (Israel)
Needless to say, purple does the job of identifying the club, both nationally and internationally. It has also become instantly iconic locally. Helped by three years of purple Lions in the USL, you can't see purple in Orlando and not instantly associate it with the club. The Citrus Bowl has become a sea of purple on game days, while soccer fans are easily visible out in public wearing their MLS gear.
This aspect of Orlando City's branding has been spot on and perfectly executed.
The Lion
As a long-time supporter of Orlando soccer, I was pleased to see the club embrace the city's heritage in the game. Regular followers of the blog might recall two articles we've run on both the 1980s and 1990s Orlando Lions. These clubs, while unsuccessful in their push for the top tier of the U.S. pyramid, laid the groundwork for Orlando City.
The Lion is well placed within the club hierarchy. Rightfully, the "City" title lands front and center, while the Lion is nearly placed into the club's brand much as the "Red Devils," "Toffees," or "Gunners" are in their respective English Premier League clubs. You can say Manchester United without having to explain they are the Red Devils to most soccer fans, as much as you can express an opinion about the "Red Devils" knowing people will know you are talking about Manchester United. The same is mostly true for Orlando, as you can use the terms "City" and "Lions" interchangeably. It provides a nice broadening of the brand and associates the club with an iconic predator.
Poor Kingston, the Orlando City mascot, still seems to be finding his way into the hearts of the Orlando City faithful. Mascots are hard to get right, and time is the best way to win over Orlando fans. Face it, didn't we all think Stuff the Orlando Magic mascot was a little ridiculous the first time we saw him?
With both its historical connections to Orlando and its adaptability as an iconic figure, the Lion works for Orlando's overall branding.
The Mane
The badge features the lion's mane as a sun with 21 tips meant to represent the club's status as the 21st MLS club.
The sun image is fantastic. As the club seeks to beat out whatever ends up happening in Miami as Florida's team, and seeks to be the soccer capital of the Deep South, the sun features well in those plans. Add into it the state motto of "The Sunshine State" and our position as a top tourist destination for our sunshine, I'm sure this aspect of the crest won applause from anybody involved in the Visit Florida tourist campaign.
I could give or take the 21 points, but overall I think the mane as a symbol of the sun is a clever way to brand the club and add depth to the badge.
SC vs FC
The club took the unique stance of calling themselves Orlando City Soccer Club vs. the more traditional "football club" that teams use around the world, including in MLS. I'll save the debate of the word "soccer" vs. "football" for the playing fields and the pubs, but needless to say, it's a heated topic among the most passionate, with most preferring the FC title.
Orlando sought to connect with the established idea of "soccer" as the preferred term in American sports due to the popularity of that other game we call "football." In a place like Florida, dominated by three NFL teams and at least six major NCAA teams, going with "soccer" makes local sense. On a global scale, I think it still works as most Brazilians and Englishmen know what soccer is, even if they don't use the term in their own language.
The curious question here is, did the club need to add "SC" or "FC" to the name? Could "Orlando City" accurately represent the club? With the exception of an "OC-SC" chant here and there, I don't know many who refer to the club by its full name.
Overall, major kudos are in order for Orlando City's marketing and front office staff, who have created this brand that represents both our club, but also our city. With a few minor exceptions, the club has presented something that is both unique and iconic. The elements of the club's branding are easy to get behind and have helped to create both excitement and atmosphere in the Citrus Bowl and around town.
For a new club building its history from the ground up, the major elements have tapped in perfectly with the ideas of building a legacy and tradition for the club. I predict this is a badge that will stand the test of time and become synonymous with greatness as the club progresses, both on the field and off.
Polling Closed
| Player | Votes |
| Nailed it, love the badge as much as I love the team! | 132 |
| Back to the drawing board! | 2 |
| I’m here for the soccer, I couldn’t care less | 6 |
Orlando City
Orlando City vs. San Jose Earthquakes: Preview, How to Watch, TV Info, Live Stream, Lineups, Match Thread, and More
Orlando City restarts its 2026 MLS campaign late tonight out west at San Jose.
Welcome to your match thread for a late night midweek matchup tonight between Orlando City (4-9-2, 14 points) and the San Jose Earthquakes (10-3-2, 32 points) at PayPal Park (10:30 p.m., Apple TV). This is the only scheduled meeting between the teams in 2026 and the first time the teams have met since 2024.
Here’s what you need to know ahead of tonight’s match.
History
Orlando City is 3-1-3 in the previous seven MLS meetings with the Quakes since the club joined Major League Soccer in 2015. The Lions got their only away win in the series in the last meeting and enter tonight 1-1-2 on the road against San Jose.
The teams last met on May 18, 2024, with Jack Lynn coming off the bench to score the game’s only goal. Lynn’s strike in the 89th minute broke the scoreless deadlock and lifted the Lions to a 1-0 victory.
The teams met in Orlando most recently way back on June 22, 2021, with the Lions beating the Quakes down, 5-0. Orlando got things started with an early penalty kick goal by Nani, followed by braces from Benji Michel and Daryl Dike to easily put the game away. The lasting memory from the game is Michel’s celebratory dance wearing a cowboy hat that came out of the stands.
Prior to that Orlando City romp, the last time the teams met was on Aug. 31, 2019 when the Lions got freight trained 3-0 at Avaya Stadium, giving the Quakes their first win in the series. San Jose’s offense came via a Chris Wondolowski brace and an early opening goal by Magnus Eriksson. Orlando looked flat and weary out of the gate.
The Lions were victorious in Exploria Stadium in the 2018 meeting on April 21, a 3-2 Orlando win. It was the first win in the series for either side after three straight draws. Chris Mueller, Sacha Kljestan, and Dom Dwyer gave the Lions a 3-0 lead before Florian Jungwirth pulled two back in the game’s late stages.
The Lions led all of the first three matches in the second half only to see San Jose pull level, with two of those tying goals coming late. In the 2017 meeting, Carlos Rivas finally broke the scoreless tie and gave Orlando City the lead in the 81st minute, but Wondolowski spoiled the Lions’ night with an equalizer two minutes later as the teams drew at Avaya Stadium, 1-1.
In 2016, the Lions were gut-punched in the 94th minute in an emotional match that ended in a 2-2 draw. It was the first home match following the Pulse nightclub tragedy and what appeared to be a storybook ending to a cathartic win turned sour on a last-gasp equalizer by Shea Salinas. Seb Hines — now the Orlando Pride’s head coach — opened the scoring for Orlando, only to see Chad Barrett tie it up. Julio Baptista restored the lead in stoppage time, but Salinas ruined everything.
The two teams also drew in the first meeting, a 1-1 affair at Levi’s Stadium in Santa Clara, with the Lions down to 10 men after Brek Shea was sent off in the first half. Kaká and Wondolowski each scored from the penalty spot four minutes apart in that initial meeting.
Overview
The teams meet tonight to get their post-World Cup portion of the season started. Orlando City has been terrible on the road all season long, keeping only one MLS opponent under two goals all year away from home and allowing five goals twice (at New York City FC and Nashville) and six goals twice (at LAFC and in the team’s most recent match away at FC Cincinnati just before the break).
Orlando City is a putrid 1-6-1 on the road this season, and now the Lions must face the Western Conference co-leaders tonight before coming home to face Supporters’ Shield-leading Nashville SC at home on Saturday. They’ll have to play at least tonight’s game without Martin Ojeda, who is out with a thigh injury sustained some time between his first-half goal a week ago in a friendly against FC Dallas and the time the availability report dropped on Tuesday.
But it isn’t all bad news for the Lions, who should have both Antoine Griezmann and Dike in the lineup. Griezmann was the club’s highly prized and widely publicized summer Designated Player signing, while Dike’s return to Orlando came together more recently, following his departure from West Bromwich Albion. They’ll help the club’s offense, but the attack hasn’t been the issue in 2026 — it’s been the historically porous defense, which is on pace to shatter the MLS record for goals conceded.
Meanwhile, San Jose is one of the first half of the season’s biggest surprises, as the Quakes have been outstanding in 2026. Scoring 34 goals while conceding just 15, San Jose is among the league leaders in goals scored (tied for third), goals conceded (third), and goal differential (+19, third).
The Earthquakes are 4-2-1 at home and are coming off a 3-1 road win at Portland in their last game prior to the World Cup break. San Jose boasts Golden Boot challenger Preston Judd, who leads the Quakes with 11 goals, adding two assists in his 15 appearances. Ousseni Bouda has chipped in five goals and three assists. Niko Tsakiris leads the team with seven assists to go along with his two goals, but he’s still recovering from a lower body injury and is not available tonight. However, the arrival of Timo Werner (four goals and five assists in just seven games) has truly elevated Bruce Arena’s Quakes, and he’ll need to be one of the main focal points for the Orlando defense.
To have any shot at taking something from this game, the Lions will need to play better road defense than they have all season. Orlando can score goals, but with Ojeda out, Griezmann will need to adapt quickly, and someone other than the team’s leading scorer will need to find the net.
The Lions will play without Ojeda (thigh), Joran Gerbet (knee), Nolan Miller (knee), Colin Guske (international duty), and Clovis Archage (international duty). In addition, Marco Pasalic may or may not have returned to the team after the World Cup. He was not in training Monday, although interim head coach Martin Perelman said he expected the Croatian back soon. The Earthquakes will be without Nonso Adimabua (lower body), former Lion Earl Edwards Jr. (lower body), DeJuan Jones (lower body), and Tsakiris (you guessed it, lower body…come on, San Jose).
Match Content
- Our most recent PawedCast includes our key matchups and score predictions for tonight’s match.
Official Lineups:
Orlando City (4-4-2)
Goalkeeper: Maxime Crepeau.
Defenders: Adrian Marin, David Brekalo, Robin Jansson, Griffin Dorsey.
Midfielders: Ivan Angulo, Braian Ojeda, Eduard Atuesta, Tiago.
Forwards: Justin Ellis, Antoine Griezmann.
Bench: Javier Otero, Bernardo Rhein, Tahir Reid-Brown, Zakaria Taifi, Iago, Wilder Cartagena, Luis Otavio, Harvey Sarajian, Tyrese Spicer
San Jose Earthquakes (4-2-3-1)
Goalkeeper: Angus Gunn.
Defenders: Jamar Ricketts, Reid Roberts, Daniel Munie, Benjamin Kikanovic.
Defensive Midfielders: Beau Lerouox, Ronaldo Vieira.
Attacking Midfielders: Timo Werner, Nick Fernandez, Ousseni Bouda.
Forwards: Preston Judd.
Bench: Jonathan Gonzalez, Dave Romney, Paul Marie, Jack Skahan, Jack Jasinski, Ian Harkes, Francesco Montali, Max Floriani, Darius Johnson.
Referees
REF: Elijio Arreguin.
AR1: Adam Wienckowski.
AR2: Mike Nickerson.
4TH: Timothy Ford.
VAR: Jose Carlos Rivero.
AVAR: TJ Zablocki.
How to Watch
Match Time: 10:30 p.m.
Venue: PayPal Park — San Jose, CA.
TV/Live Stream: Apple TV.
Radio: AM 810 FOX Sports Radio Orlando (English), Mega 97.1 FM (Spanish), Nossa Rádio 1160 AM-WRLZ (Portuguese).
Social Media: For rapid reaction and live updates, follow us on Bluesky Social at @themaneland.bsky.social or follow Orlando City’s official Twitter (@OrlandoCitySC) or Bluesky (@OrlandoCitySC) feed.
Enjoy the match. Go City!
Podcasts
PawedCast Episode 542: Tampa Bay Friendly, McGuire Traded, OCB Beats Cincinnati, and More
Lions maul the Rowdies in friendly action, OCB wins on the road, and it’s transfer season.
Orlando City welcomed I-4 Derby rival Tampa Bay to Inter&Co Stadium for a friendly match on Wednesday and then proceeded to bludgeon the Rowdies with a couple of hammers named Antoine Griezmann and Justin Ellis. The two attackers combined for a goal and four assists in a 6-0 beatdown of the team from the Gulf Coast, with five different Lions scoring and Griffin Dorsey forcing an own goal. We discuss Griezmann’s first minutes with Orlando City, what the team showed in its formation, and how good Justin Ellis’ vision is.
Oh, and it’s also transfer season now. Duncan McGuire is on his way out and Marco Pasalic reportedly will follow soon, while a new left back may be headed from Spain to Orlando.
Following all of that, we discuss Maxime Crepeau being added to the MLS All-Star Team and the announcement that he’ll participate in the 2026 MLS All-Star Skills Challenge.
Our mailbagbox asked us about which World Cup semifinalist players we’d want to join Orlando this season (if we could only pick one), and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
After the mailbagbox, we dive into OCB’s 2-1 road win at FC Cincinnati 2. It wasn’t the prettiest game by the Young Lions, but they managed to do enough to earn three points on the road, where they’ll stay to face Chattanooga on Saturday. We briefly preview that game.
Finally, Orlando City will be in Dallas Wednesday for the second of two friendlies leading up to the restart of the MLS season. It’s unlikely we’ll get a lot of details about that one, but we’ll see what happens. Maybe the FC Dallas folks will help us out.
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 542 went down:
0:15 – Orlando City crushed the Rowdies, the transfer season is in full swing, plus: hey now, Crepeau’s an all-star.
28:50 – The mailbagbox is always good for a hypothetical scenario.
36:54 – The Young Lions slipped past Cincy and head to Chattanooga, while the senior Lions head to Dallas.
Podcasts
SkoPurp Soccer Episode 119: International Break, USWNT, Louisville Preview, and More
The Pride return from a long international break looking to get their first-ever road win against Racing Louisville.
It feels like months since the Orlando Pride last took the field, but the calendar says otherwise. If you believe calendars, it’s only been a little less than three weeks, but time moves strangely in the post-pandemic apocalyptic world.
Anyway, we don’t have a match to recap, so we touched on a couple of Pride players putting the ball in the net during the international break and chat a bit about the United States Women’s National Team’s three-game friendly series against Japan. Emma Hayes used a lot of players, and the team looked solid for two of the three matches, but the rotated middle game seemed a bit disjointed. Hayes has greatly expanded the player pool and will have plenty of options when the World Cup approaches.
Our mailbagbox had questions about a potential change in the NWSL schedule, as the league explores adopting the fall-to-spring slate, and opposition own goals. Remember, you can ask us anything by hitting us up on Twitter at either @TheManeLand or @SkoPurpSoccer and using the hashtag #AskSkoPurp. You can use that same hashtag and hit @TheManeLand.bsky.social up on Bluesky. Or you can visit our show page, scroll down, and fill out the handy form. We’d also appreciate any ratings or reviews you can leave wherever you get your podcasts, and if you do that on Apple Podcasts, we’ll find them easily and read them on the show.
After the mailbagbox, we turned our attention toward Friday’s late afternoon tussle with Racing Louisville in Kentucky. The Pride have never won on the road against Louisville, and it’s about high time they did. This match begins a congested push to the June World Cup break, and although Friday’s hosts aren’t high in the table, the Pride must be at their best to get a road result in this fixture. We look back at the series history, compare the two sides, provide our key matchups in the game, and make our final score predictions.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how Episode 119 went down:
0:15 – We open the show with a little banter about the Pride in the international break and the USWNT’s series vs. Japan.
9:03 – The mailbagbox features questions via both eletronic mail and social media. We welcome all modes of delivery.
19:59 – The Pride travel to Louisville to face Racing. They’ve never won in Kentucky, but we inform them how to do so.
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