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Exploring the Logic of Orlando City’s Recent Moves
The 2015 MLS off-season has been an eventful one for Orlando City. First, the team decided to part ways with starting goalkeeper Tally Hall. Then the hiring of a new chief soccer officer caused the departure of General Manager Paul McDonough. This past week, the team announced it would not be renewing the contract of assistant coach Ian Fuller.
The moves the club has made and the lack of explanation for those moves has caused dismay and panic among some of the club's fans. On Friday, a small contingent of fans decided to express their feelings in a protest near the club's offices. But, while the club may not have explained these decisions publicly, there are logical reasons for the decisions.
The decision not to pick up the option on Hall raised some eyebrows among most fans. The Lions acquired Hall through a trade with the Houston Dynamo during the 2014 MLS season. Following the trade, Hall tore his ACL on Aug. 29, 2014, which kept him out for the first part of the 2015 season. Hall returned on May 17 against the LA Galaxy and had a strong season following his return, but re-injured his knee in the second to last game of the season against NYCFC.
Hall's two knee injuries, both to the right knee and both requiring surgery, happened within an 18-month period. The 30-year-old goalkeeper's cap hit for the Lions was $215,000 in 2015, which the club decided was too much for an oft-injured goalkeeper who may never return to full health. The club also seems pleased with the progress of 23-year-old Earl Edwards Jr., who is likely to become the starter in 2016.
Another move that caused consternation among some fans was the hiring of Armando Carneiro, which led to the departure of McDonough. Carneiro joined the Lions from SL Benfica in Portugal, where he had previously been general director of the club's academy. The role of chief soccer officer meant that McDonough would report to Carneiro, seemingly giving him less power than before.
It was speculated that the hiring of Carneiro was solely the decision of majority owner Flavio Augusto da Silva, but that's not necessarily the case. Ever since the Orlando City academy was founded in 2012, Phil Rawlins stated that he wanted to reach a point where seven players from the club's academy would be in the first team. That's a tall order for any professional team to accomplish. While McDonough undoubtedly did a good job as the club's general manager in building the team's inaugural MLS roster, Carneiro's experience running one of the world's top academies will help Rawlins achieve his goal.
The reason why Carneiro was given such a high position within the club was likely because a promotion was the only way to convince him to move to Florida to work for an American club that is only going into its sixth season overall and second in the country's top flight.
McDonough decided that the demotion was enough for him to make his exit and he did, promptly. On Dec. 16, McDonough was named the new director of soccer operations for Atlanta United, which will begin play in 2017. The Lions' front office likely knew the decision to bring in Carneiro would potentially mean the departure of McDonough, but decided the move was worth the risk, given what Carneiro brings to the club.
The final decision, which led to Friday's small protest, was the parting of ways with assistant coach Ian Fuller. Fuller had been with the club since its first season in 2011 — first as a player/coach and then as a full-time assistant to Adrian Heath. He was one of the few people at the club that connected fans with the club's USL history.
The club hasn't revealed why Fuller wouldn't be returning but the decision was not as harsh as some fans seem to think. Fuller's contract had run out at the end of the 2015 season and the club decided not to renew it. The choice not to renew Fuller's contract is not the same as him being fired. Had his contract not expired, the idea of Fuller departing likely would never have even been considered. But, with his contract expiring, the club had to make a decision and ultimately chose to go in a different direction with that position.
In a release by the club regarding the move, the club stated that the decision was discussed with head coach Adrian Heath. Given that Heath had left the country and returned on Dec. 13, that is in all likelihood true, considering that news of the decision became public on Dec. 16.
It's still unknown why the decision not to renew Fuller's contract was made. It could be that the club would like another coach with more experience in MLS, as Heath has just one year under his belt. It could be that Fuller hasn't developed as a coach as much as the club would've hoped for. Whatever the reason, the decision seems clearly to have been consulted with Heath.
Some Orlando City fans have expressed their dismay at the direction the club seems to be heading in during this off-season. They expressed those feelings both on social media and with a small protest near the club offices. But those feelings are clearly misguided. Despite the club remaining quiet over this period, there are very logical reasons for each of the moves that have been made and none indicate any less input of Founder and President Phil Rawlins or Head Coach Adrian Heath.
It remains to be seen what impact these changes will have going forward, but there's no reason to think the club's upward trajectory will not continue.
Podcasts
PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More
The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.
Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.
We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote
This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.
Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 506 went down:
0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!
27:55 – The mailbagbox offers trivia, but no prizes if we get them right.
39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.
Podcasts
PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More
Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more
I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.
We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.
We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.
Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.
This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.
The senior Lions are also off this week, so we’ll see you next week!
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 502 went down:
0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.
29:36 – The mailbagbox is trying to make us fat(ter).
46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.
Uncategorized
Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media
Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.
When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.
With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.
All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.
We will be moving all of our live game coverage to our Bluesky Social account.
Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.
Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.
Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.
Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.
But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.
Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.
Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.
Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.
Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.
At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.
Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.
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