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USL’s Identity Crisis is Baseball’s Fault

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If you ask the stereotypical promotion/relegation advocate on Twitter about his thoughts on the relationship between MLS and the third-division USL, he'll probably respond with some form of the phrase, "I believe all football soccer clubs in this country deserve a chance to compete at the highest level. I believe a free and open league structure is what the United States needs to be taken seriously as a football soccer nation."

It is clear to me, now, that this is an impossibility. You can blame Branch Rickey.

I often find myself wondering about an alternate history of baseball in the United States, not simply because I like baseball, but also for soccer reasons. Baseball is the historical sport of this country, and as such it set the precedent for, and informs our opinions of, how American professional sports operate. It can also be easily paralleled with the history of soccer in England and the world at large.

Baseball wasn't always the organized machine we see today, with a neatly stacked rung of minor leagues whose members' sole purpose is to develop players for their affiliated major league clubs. Once upon a time, minor league baseball teams played in regional independent leagues across the country — such as the Western League, the Pacific Coast League, and the Missouri Valley League — as independent clubs who sold off their best prospects much in the same fashion we see from smaller soccer clubs in Europe.

This history is very similar to, for purposes of example, the history of The Football League in England. Prior to the legalized professionalism of soccer in 1885, clubs participated in local and regional competitions and the FA Cup. The Football League was founded it 1888 and, for the first four seasons, its member clubs were re-elected after each season. The concept of promotion and relegation didn't enter the fray until the League absorbed a rival league, the Football Alliance, into a second division in 1892.

In baseball, a league hierarchy only existed because of the depth of the pockets of the big leagues versus the small ones and, most importantly, a formal agreement between the the two biggest leagues — the American League and the National League — that saw them respect each others player contracts, creating a “separate but equal” status quo (this was, apparently, common practice in the country at the time) and also saw the creation of a championship between the two league champions, the World Series.

Had that agreement not taken place and the leagues instead agreed to, say, merge into two divisions, pro/rel could very well be the common practice in American sports. Incidentally, a similar scenario can be imagined for the NBA-ABA merger of 1976, but, partially because baseball is the original sport of the United States and set the precedents, things happened as they did.

Combine these events with Branch Rickey's creation of the farm system in the 1930's, and you have the historical antecedents that are causing the USL's identity crisis.

We find ourselves in an American soccer world where there are two leagues independent of one another, MLS and the NASL, and a third, the USL, that is securely in bed with the former. The USL-MLS relationship is all fine and good from the holistic perspective of creating a better American soccer player, but the problems lie in how the USL represents itself.

The party line of the USL is that each of its teams is an independent club, but in a league where eight teams will not be allowed to compete in the national cup competition due to competing interests of ownership, that hardly seems the case. I’ve covered the issues of the USL in a piece which ran about a year ago, in which I interviewed Chad Hollingsworth, American minor league soccer aficionado and proprietor of scratchingthepitch.com. I recently renewed that conversation after a fully completed season of MLS-owned clubs competing in the USL.

“I do not think that the influx of MLS-2 teams cheapens the competition,” Hollingsworth said. “S2 (Seattle Sounders) was virtually unbeatable at home. Los Dos (LA Galaxy) made a run to the championship game. Real Monarchs (Real Salt Lake) were the hottest team at the end of the season.

"Development of players for MLS teams is the primary function of MLS-2 teams, but the best development comes in a competitive environment. While results are not the ultimate goal for these teams, results provide some context for player development."

Last season, the USL was a league which allowed a college player, Derrick Etienne, to compete against full professionals. Just this week, Etienne signed an MLS Homegrown contract, making him a professional player.

Hollingsworth isn't troubled by the league allowing an amateur to compete, "I don't think it hurts the league's credibility," he said. "If the players are up to snuff, then it should be a positive for the league to have them in competition.

"It would be different if the MLS-2 teams trotted out 18 academy guys for every match that weren't USL-quality players. Whether the MLS staffs care about results or not, the teams are getting them. LA II was one goal from being in the championship match two years in a row."

Where does Hollingsworth see a problem? With MLS player rehab assignments and other short term loans, similar to the one Mike Magee took in a one-game loan to Saint Louis FC.

"I don't think, though, that a small number of good amateurs diminishes the credibility of the competition. I think one-match loans of lots of marginal MLS players to a USL team hurts the credibility of the league much more than amateurs."

To his point, Toronto FC II had fifteen players make five or fewer appearances for the team, five of which only made a single appearance.

Does Hollingsworth think the USL sees these identity crisis issues as important?

"I don't. I've raised some of them myself, sometimes directly to the league," he said. "I think they perceive them as non-issues.

"The goal of the USL is to make money."

Is the USL a legitimate professional competition? Or is it a league of farm teams? I believe Branch Rickey might think the latter.

Polling Closed

PlayerVotes
Yes. They have quality players competing to win games.65
No. MLS owned teams, one-game loans and amateur players don’t make legitimacy.20

Podcasts

PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More

The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.

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Image of Alex Freeman celebrating after scoring the tying goal at Cincinnati.
Image courtesy of Orlando City SC / Jeremy Reper

Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.

We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote

This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.

Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 506 went down:

0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!

27:55 – The mailbagbox offers trivia, but no prizes if we get them right.

39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.

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PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More

Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more

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Image of Oscar Pareja giving his team directions.
Image courtesy of Orlando City SC / Mark Thor

I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.

We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.

We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.

Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.

This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.

The senior Lions are also off this week, so we’ll see you next week!

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 502 went down:

0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.

29:36 – The mailbagbox is trying to make us fat(ter).

46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.

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Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

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Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.

When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.

With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.

All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.

We will be moving all of our live game coverage to our Bluesky Social account.

Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.

Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.

Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.

Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.

But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.

Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.

Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.

Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.

Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.

At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.

Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.

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