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Staff Roundtable Week 9: Orlando City vs. New York Red Bulls

Orlando City looks to snap its four-game winless skid Friday night in a revenge match against the New York Red Bulls at Camping World Stadium. These teams just met two weeks ago in New Jersey, with the Red Bulls getting the better of the Lions, 3-2. Orlando must look to get something out of this match and stay in the thick of things in the Eastern Conference.
The Lions are coming off a 2-2 draw at New England, earning a point with a dramatic finish. In this week's roundtable discussion, we'll take a final look back at the draw against the Revs, peak ahead to Friday's showdown with NYRB, and give some time to the Pride as well. Taking their seats at the big purple table this week are Rich Shock, David Rohe, and Austin Siegel.
Last year, the Lions seemed to play better on the road than at home in the early stages of the season. In 2016, the team looks like a bag of nerves away from home, even when it grinds out points. What is the difference on the road this year and is this going to get fixed?
Rich: The biggest difference this year is that the Lions are missing a player to step on the ball in the midfield to slow the game down and provide confidence and poise to the rest of the squad. Nocerino hasn't yet lived up to his billing, and Higuita, Ceren, and Carrasco aren't possession-keeping midfielders. While this is no longer Kaká's game, and Molino hasn't looked comfortable in this role, Orlando City needs to figure out some way to generate possession in the midfield or change its tactics in order to hide or work around this weakness. The Lions also haven't seemed terribly confident at home, but it's hard to be confident when the other team always has the ball.
David: The difference is Kaká. In three of the four away matches, Kaká was not on the field. The one away game he was in, Larin, Shea and Higuita were all out. It may just be an injury/depth problem. Orlando City addressed some depth issues from last year, but some of those new players are still adjusting to the team. Having players available to allow for lineup adjustments will help. Additionally, I'm not sure that it's a difference in play away rather than how we're playing at home. Last year we were 2-4-2 through eight games (0-3-1 at home, and 2-1-1 away). This year, we're 2-2-4 through eight games (1-0-3 at home and 1-2-1 away). Orlando City is playing better at home this year and that has made a difference in the standings thus far.
Austin: I think Orlando’s struggles away from home actually have more to do with the team’s health than nerves. In their four road games this season, the Lions have never had both Kaká and Cyle Larin available for selection and it’s shown in their offensive production. While Larin’s hamstring injury appears to be in the past, Kaká is at a point in his career where missing games here and there looks like it’s going to be the norm.
Orlando City is winless in four matches now, despite earning points in three of those four. It's still fairly early in the season, but is Friday a must-win at home for the Lions? Why or why not?
David: There's a one-point difference between fourth and eighth in the Eastern Conference standings. Orlando City needs the win to maintain position, or the Lions could very quickly find themselves down three to four spots in the standings. Could they overcome such a drop? Of course, but let's not make the season any harder than it needs to be. The real reason the Lions need the win is simply mental. With no win in four matches, getting three points would be a great way to start May in a positive state of mind. Additionally, Orlando City plays the Red Bulls three times, and we're already down one game. We need this one to be able to have a positive record against the Red Bulls this season.
Austin: It's hard to believe in must-win games after watching Orlando drop countless matches that appeared to doom their postseason chances in 2015, before almost sneaking in at the end. So no, this Friday's match is not a must-win game. But at this point in the season, the Lions' only goal should be staying in playoff position and that's only going to happen with three points on Friday.
Rich: Friday is not a must-win game for the Lions, mostly because the Eastern Conference is tightly packed and it doesn't seem like anyone is a dominant force. Orlando, without playing very well thus far, is in a pretty good position at this point in the season and will set itself up well if it can continue to grab points at the end of games. That sort of resiliency and grit will put the Lions a step ahead of their opponents if and when they make the playoffs.
I won’t ask about his confidence level, because that always seemed high, but now that Carlos Rivas has found the back of the net in MLS play, will he see more of the field? Has your opinion of him changed? If so, how?
Austin: I've always seen Rivas as a guy who can provide valuable depth and production off the bench, but his play on Saturday showed just why Orlando City was so high on the 22-year-old when they plucked him from Deportivo Cali in 2014. That being said, Rivas finds himself in a crowded attacking midfield and will have to continue his offensive production if he hopes to carve out an expanded role.
Rich: Carlos Rivas has played well, but he probably won't see more of the field. Rivas isn't better than a healthy Kaká or Molino and will most likely settle into his role as a "super-sub" who comes on late in games to stretch the opponent's defense. Teams in close games will not be excited to see Rivas/Winter/Baptista checking in. The perception of Rivas hasn't changed — and shouldn't change — just because of last week's game; simply put, he is finally turning into the player we thought he'd be.
David: Carlos Rivas will see more of the field, but I don't think he'll start this week. Rivas alternates between showing us why he has the Young Designated Player tag, and at other times just making you just shake your head. I do think he is growing and learning, though perhaps not as quickly as Orlando City fans had hoped. In the one match he started, he had two shots, committed two fouls, and suffered three fouls. His goal against New England was preceded by a yellow card a mere four minutes earlier. He's fast, he can score, and he's got a good cross from the left, but he's still doesn't know when to use that aggressiveness. He already has two yellow cards in only 127 minutes of play. Let's hope his development can match his pace up the field.
Looking ahead to Friday night, the Red Bulls completely swamped Orlando City’s midfield two weeks ago and made the Timbers look awful this past weekend. How do the Lions cope with a suddenly confident NYRB squad?
Rich: To counter NYRB’s newfound confidence, the Lions should press high up the field. Take the game out of the midfield, pressure New York’s back line and force it to make a mistake. If Brek Shea and Rafael Ramos can get into the attacking third and get dangerous balls into the midfield (yes, a tall task — especially for Ramos), the Lions can change the shape of the game and take some punch out of a potent midfield. The downside, of course, is that sort of tactic backfires if and when Shea/Ramos and the rest of the gang can’t get anything going from those areas all while leaving the midfield exposed. If the Lions do head into a formation and tactic that favors the wide areas, they have to do so with confidence, swagger, and the belief that this is their game and their strength.
David: NYRB are playing well, but our last game against them wasn't without controversy. Our midfield play was poor, but Adrian Heath said he expects Kaká to be available for Friday's match, and that will make a difference. Cyle Larin should be back to full strength, and he has consistently been a challenge for the Red Bulls.
Austin: Kaká's return should help, but New York is firing on all cylinders and it's going to take a complete team effort for the Lions to get a win on Friday. Also, there's at least a 50/50 shot that Aurélien Collin scores four goals against his former club. In all seriousness, I think Orlando is a better defensive team than they showed in their first meeting against NYRB and any improvement is going to start from there.
What are your match predictions? What's the key match-up and what's your predicted final score?
David: On offense it will start in the midfield and will then depend on how well we get the ball in to Larin. If we're able to go wide (perhaps with Rivas on the left), Larin could have another big day. On defense, I expect Bendik to continue his solid play in goal, though some help from the back line would be nice. Orlando City hasn't lost at home so far this season, and I expect that to continue, though three points might be too much to ask for. This one ends in a 2-2 draw…again.
Austin: I'll save this for my Match Preview on Friday. [Editor's note: this is what we call a "tease."]
Rich: 2-0 NYRB. Goals from Klejstan and Grella. The Lions need a big game out of Higuita and Cerén, but don't get it. Bendik stands on his head again but mistakes in the back of the team cost the Lions in the long run. Also, the late game magic has to take a week off at some point.
Pride Time
After a close road loss to Portland and a big win over Houston, the team kind of took a step back with a 1-0 shutout loss at the Chicago. Were you surprised that without Julie Johnston the Red Stars were able to hold Alex Morgan at bay?
Austin: It's tough to judge the Pride so early in their inaugural season, but I don't think the loss to Chicago was all that surprising. First of all, the weather here in the Midwest takes no prisoners, but I can see why the Orlando had trouble with the Red Stars. After their first game in team history and first home game in team history, this was always going to be an easy match to look past. Even without Julie Johnston, Chicago is still a playoff team led by USMNT members Christen Press, Alyssa Naeher and reigning NWSL Rookie of the Year Danielle Colaprico. In FiveThirtyEight's NWSL season preview, the Red Stars were picked to finish third and compete for a playoff spot, while the Pride landed all the way in ninth. Tough loss on the road, but I think Orlando will bounce back.
Rich: The first thing any team playing against the Pride will write on its white board is: "Shut down Alex Morgan." It's not very surprising that an expansion team with players who have had less than two months together is struggling — for stretches — to get anything going offensively. It's also not very surprising that teams are daring other Pride players to beat them. Until the rest of the team shows how dangerous they can be, teams won't change their tactics.
David: I am surprised that Alex Morgan wasn't able to make something happen for the Pride, but occasionally that's just how it goes. Sometimes a player gets an opportunity to show what they are capable of, and Katie Naughton was that player for Chicago. And it wasn't just Naughton, as the entire Red Stars defense seemed to be ready and dedicated to denying Morgan this game.
What must the Pride do differently to get a result against the Seattle Reign on Sunday?
Rich: The Pride need to generate offense from somewhere else. Beating a team that has Hope Solo as its goalie is tough enough as is and the Pride won't be able to rely on quick restarts to get their goals. They will have to generate offense through movement off the ball, runs through the open spaces in the defense, and a possession-based game that lulls the Reign to sleep before finding that ball that puts someone in on goal.
David: I expect Alex Morgan will get back to form and get another goal. That alone will help, though the defense needs to step up a bit. Ashlyn Harris will continue her excellent performance in goal, but she shouldn't have to make so many outstanding plays. Rumor is Trump has asked Bendik and Harris about walls. The Pride are in their first year, so there will be growing pains. Sermanni will have to try out lineups, and the players will have to get to know each other. We saw it last year with the Lions, and the Pride are no different. Seattle is a premiere team in NWSL, but if the Pride can put the pieces together, there's no reason they can't come away with some points.
Austin: While Orlando dominated possession against Chicago, the Pride were stymied by an impressive performance from Naeher. Things won't get any easier against Hope Solo and the Seattle Reign, but they are some reasons for optimism. Jasmyne Spencer continued her hot start against the Red Stars and Sara Hagan looked impressive in her first start of the season. This weekend's match should be a great measuring stick for this team.
* * *
And thus concludes your roundtable discussion for Week 9 as Orlando City prepares for a date with the Red Bulls and the Pride get set to host a very good Seattle Reign squad.
Feel free to add your answers to the questions above or explain why our staff is right/wrong in their predictions or analysis in the comments section below.
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Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.
When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.
With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.
All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.
We will be moving all of our live game coverage to our Bluesky Social account.
Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.
Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.
Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.
Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.
But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.
Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.
Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.
Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.
Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.
At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.
Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.
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State of The Mane Land 1/1/25
Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.

Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful. (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)
Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.
Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.
We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.
It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.
Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).
The Plan for Self-Sufficiency
My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.
I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.
And it kills me that I am failing them and failing you, although I have not quite yet failed completely.
It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.
Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).
Time: The Enemy
Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.
And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.
We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.
Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.
For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.
And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.
I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.
When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.
And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.
One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.
That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.
It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.
This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.
Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.
So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.
Our Financial Health
We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.
We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.
Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.
Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.
While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.
As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.
In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.
Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.
Failures and Successes
It killed me not to be able to compensate our deserving staff writers in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.
It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.
We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.
I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).
We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.
However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.
Our Future
If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.
Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.
However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.
In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.
As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.
While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.
If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.
What Can You Do?
If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.
First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.
Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.
Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.
Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.
All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.
Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.
No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.
Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.
We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.
Uncategorized
A Note About Hurricane Milton and The Mane Land
First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.

Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.
As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.
Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.
As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.
The weather is undefeated and should never be challenged.
For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.
When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.
The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.
I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.
I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.
Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.
But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.
Stay safe, Lion Nation.
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