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Phil Rawlins Leaves a Lasting Legacy at Orlando City
Phil Rawlins came to the United States with an idea. The former Stoke City director wanted to establish the next great American soccer franchise, something distinctly unique in its culture and scope. He achieved the foundation of that here in Orlando, where he has built a legacy and etched himself into the history of the city, let alone the club.
Rawlins, who will continue to serve under the moniker Life President after stepping down from day-to-day duties, has now handed the reins off to CEO Alex Leitao. He will remain involved as a member of the board and will still have a hand in what he has worked so hard to create, but the names that were so familiar to fans of the team’s early days in USL Pro have faded away. The club has changed incredibly since 2010, but with Rawlins at the forefront there was a sense of familiarity. We were still that same little club that played in front of a few thousand fans in what seemed to be a cavernous Citrus Bowl.
Now, after transforming into a club with players recognized around the world who can fill that same stadium several times, Rawlins is no longer the one pulling the strings. He’s still here and will still be that brand ambassador that he has always been, but things will be different. But the legacy of what Phil has built will resonate around the ground that he helped construct. If there were a pantheon of City legends, he would certainly be chief among them.
Rawlins filled a gap in the Orlando sports market that not many people fully understood was there. He brought professional soccer to Central Florida for the first time in a decade; at that point, an MLS franchise was nothing more than a dream, the same dream that Rawlins had shared with then-Head Coach Adrian Heath over a pint in a bar back in England in 2008. The Orlando market was viable but largely untested. Phil had enough faith to relocate his Austin Aztex, a largely unsuccessful venture that produced moderate results on the field but never really captured the attention of central Texas. But the club ignited an infectious spirit when it came to town with Rawlins and Orlando City. The people latched onto these purple Lions and came out to support them in droves. It was a club of the people that not only brought the community together, but represented it well by dominating on the pitch.
The USL days will always be romanticized by the Orlando faithful, as they should be. Rawlins and his staff, among them old manager Heath, conquered the lower leagues of American soccer with a ferocity. No other club had won as many matches in its first 100 league games. The Lions brought silverware in at an unheard-of rate, winning two league titles and three regular season crowns in just four years.
Rawlins had not only brought pro soccer to Orlando, he had brought a dominant winner. It was something for the community to rally around and something that everyone in the city wanted to identify with. The club made the rest of the U.S. take notice and earned a well-deserved spot in the top flight as MLS’s 21st franchise.
It was the first major step toward realizing Rawlins’ dream, but it was hardly the last. Support was still wildly successful as the Citrus Bowl welcomed over 62,000 roaring supporters for a memorable first match in the big leagues, watching superstar Kaká stun New York City FC with a late free kick. The fans came out to see the team in record numbers, posting attendance numbers in the upper echelon of the league.
The competitive spirit that had won so much silverware was still there, overcoming injuries, international call-ups, and suspensions to have one of the best expansion seasons in league history. The club branched out to create international partnerships, first with SL Benfica of Portugal, then Rawlins’ own hometown club, Stoke City, and then most recently with Brazil’s Atlético Paranaense. Orlando City now had connections on a global scale, extending its reach beyond Central Florida.
But the club also needed to be all-encompassing and needed to build stability for the future. So Orlando City B and the Orlando Pride came to fruition in 2016. There was finally a bridge from the academy to the first team in OCB and Orlando now had a women’s team to support. Rawlins, who stepped in as General Manager following a tumultuous end to 2015, built both with the same competitive goals as his first club. OCB made the playoffs in the team’s first year and Rawlins managed to swing one of the most recognizable names in women’s soccer by securing the services of Alex Morgan for the Pride. Orlando was now unique even among American soccer communities with MLS, USL, and NWSL sides along with professional academies for both boys and girls. It was the final piece in the transformation of Orlando into a true soccer city, one that turns purple on match days.
Those days will be even more special in 2017, when the club finally opens the doors on its brand new stadium in downtown.
“The opening of the stadium in March is the final piece in the jigsaw puzzle. With the stadium complete I have accomplished all that I promised the community of Central Florida when I arrived in Orlando in 2010,” Rawlins said in a release from the club.
And it will be a monument of what he has accomplished in so little time. There may not be a rotating lion statue out front, but it is a classic design that has become the envy of the league. With an end that is wall-to-wall safe-standing, a roof to keep the summer Florida weather off the supporters, and a pitch below sea level to keep the noise in, Orlando could become an even more difficult place for opposing teams to play. But the most important part of the new stadium is the reminder of its connection to the community. The memorial to the Pulse nightclub victims will forever be a reminder in section 12 of how the club is an extension of the city, not just a sports team.
Orlando’s soccer culture would not exist without Phil Rawlins and the small team that he brought to town. From the die-hard supporters to the casual fans and anyone who has been touched by the community service that the club has provided, we all have Rawlins to thank for the many experiences that have brought this city together over the last few years.
Podcasts
PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More
The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.
Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.
We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote
This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.
Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 506 went down:
0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!
27:55 – The mailbagbox offers trivia, but no prizes if we get them right.
39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.
Podcasts
PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More
Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more
I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.
We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.
We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.
Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.
This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.
The senior Lions are also off this week, so we’ll see you next week!
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 502 went down:
0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.
29:36 – The mailbagbox is trying to make us fat(ter).
46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.
Uncategorized
Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media
Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.
When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.
With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.
All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.
We will be moving all of our live game coverage to our Bluesky Social account.
Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.
Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.
Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.
Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.
But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.
Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.
Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.
Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.
Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.
At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.
Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.
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