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State of The Mane Land: A Look Back at 2016 and Ahead to 2017
Well, we’ve made it through another year. We’ve now spent more than two full years at SB Nation, having joined the network just a few months after posting our first story as a small-time free WordPress site in September of 2014. A lot has happened in 2016 and much of it tested even my ever-enthusiastic resolve when it comes to The Mane Land.
As the 2016 MLS season cruised from spring to summer and then into fall, we lost an extraordinary amount of writing talent, and several contributors who had been with us almost since our humble beginnings. Bloggers often come and go. Some last longer than others. It’s all in the game, as Omar Little might have said, but the staff turnover in 2016 definitely affected us but we fought through it.
We’ve had staff members who decided that #BlogLyfe wasn’t for them in less than a month, and others who simply had their real-life situations — jobs, kids, marriage — change the prioritization of their free time, leaving little to no time for blogging.
Jeff Milby had been with us since those WordPress days, having started as our Louisville City affiliate correspondent. Along the way, Jeff developed a real knack for writing outstanding (and funny) MLS power rankings pieces that were a staple of our summer coverage. Andrew Harrison and Wade Williams — both of whom joined us shortly after the jump to SB Nation — also left us this year. Andrew was my PawedCast co-host and Wade had a unique gift for snark that paired nicely with his support of Orlando City. All three hung up their keyboards this year.
Brent Petkus was a great help with live coverage when other writers’ schedules got in the way and he provided excellent tactical analysis pieces with his background as a Division I goalkeeper. Life and work got a bit busier for him this year and forced him into blog retirement (for now, anyway). He’ll be missed.
I would be remiss if I didn’t also thank Daniel Byrd, Daniel McGann, Allen Etzler, Kyle Foley, Robert Vega, Brad Newton, Luis Hernandez, and Lindsay Harrison for their contributions in 2016 before they moved on from TML.
The loss of so many instrumental staffers definitely stretched us this year. That would have been the case even if we simply had an MLS club to cover. But this year we had a USL reserve side and an NWSL team as well. At one point we went from three dedicated Pride writers to just one — and she was out of town on a two-month summer job with no internet. Circumstances definitely put the squeeze on us in 2016.
I want to thank those dedicated individuals that soldiered on through the endless summer of 2016 and saw us through a season filled with staff changes. Sean Rollins was a superstar this year with the thankless task of covering Orlando City B. Sean suffered through more lightning delays than any human should have to in 2016. He also was subject to the elements with no cover from the rain or relief from the heat and humidity, as Titan Soccer Complex’s small press box was not available, and yet he not only live tweeted OCB games, but also brought our readers timely, detailed recaps of the USL side.
Gavin Ewbank and Austin David are two guys I probably yelled at more in 2016 than any human that wasn’t my offspring (OK, “yelled” isn’t the right word, since it was text on the internet, but still…). They probably suffered through the worst of my frustrations but not because they weren’t helpful — on the contrary, they were vital to our coverage of all three teams. They caught the brunt of my stress-induced tirades because they were the guys who were around, helping out when no one else could. For the second straight year, Gavin even covered an away game at New York City FC, and in 2016 he added D.C. United to his travels. Where will he go in 2017? Columbus? Seattle? Montreal?
I have to give a shout out to Scott Crumbly, who helped me pick up the slack when we lost editor Rich Shock early in the MLS season. It took a while, but we’ve added Marcus Mitchell and Bryan Nelson, a couple of up-and-coming new editors who are probably already sick of direct messages from me pointing out things they missed, but they’ll both end up the better for it, if they can put up with me long enough.
Photographer Nick Leyva spent another season enduring rain, heat, humidity, and Carlos Rivas’ long-range shots to bring you images of not only the Lions, but the Pride as well. Austin Warren and new photographer Carlos Romero helped out when Nick couldn’t make it. Matt Starkey came and went as our primary OCB photographer during 2016 and we missed him after he went off to college in Ohio.
David Rohe spent his first full season with us in 2016, after joining in June of 2015. He continues to put together amazing ideas for your tailgate/watch parties in his Pride Pub series and if there’s one guy on the staff you should have a beer with, it’s Dave. He’ll know what to order and he has probably met half the brew masters in the state. He’s recently become the new PawedCast co-host and I’m enjoying what he brings to the table.
Meg VanDyk, who joined in November of 2015, is a college student, and has come and gone at various times, but I’m appreciative of her knowledge of the women’s game and wish I had her in Orlando more to cover the Pride live. We’re happy she’s still around to help provide coverage of women’s soccer. Logan Oliver joined us as the season was just getting underway and did a great job throughout the year. He’s too busy to hang out with us in our Slack channel, but I’ve never had to worry about him turning in his work on time and he leaves very little for the editors to do with his copy.
I’d like to welcome all of our new writers, most of whom have been with us less than two months: Guilherme Torres, Adam Dupere, John Adair, Michael Niemeier, Scott Carnevale, and Tommy Leinenweber. All of them will soon be going through their first MLS season with us and I’m looking forward to them having actual Orlando City soccer to write about.
I’d like to publicly recognize Tiffani Hubbert, who joined us in June, and makes my life easier by helping out with social media, particularly Facebook. In a perfect world, I’d have two more of her. Another behind-the-scenes staffer, Jorge Gallardo, only joined us recently, but he’s been doing graphic work for the site and our social media outlets.
That’s a lot of comings and goings in 2016 and it remains to be seen how everyone will fit into the schedule in 2017. I’m sure we can use more help covering OCB — especially now that the young Lions aren’t near Sean in Melbourne anymore — and the Pride. There’s always room for more hands on deck (click here to find out how to join our team) at The Mane Land. This is especially true right now, as the majority of our staff writers actually live outside of Central Florida.
I’m proud of what we were able to accomplish in 2016, often under extremely trying circumstances in terms of staff availability. We were at most of the (expanded) 2016 Florida Cup matches, covered all the Orlando-based Copa America Centenario games, and had a presence at all three of the club’s teams’ home contests (and a few road games, including the U.S. Open Cup game in Jacksonville). From a second 60,000+ opening day, to the exhilarating win over Portland, to the Pride’s home opener, to the emotional match after the Pulse shootings, to closing Camping World Stadium with a win, it was an eventful 2016.
In closing, I’d like to thank every one of our readers, especially those hearty few who take the time to leave us feedback in the comments section. We appreciate your time. It’s you who make us one of SB Nation’s most read MLS sites and we continue to be humbled every time you choose to spend time on our site. Please continue to provide feedback in the comments section at the bottom of our stories.
If I’ve forgotten anyone, I apologize. Blame it on old guy brain.
Thanks for a great (but hectic) 2016. Bring on 2017!
Michael Citro
Managing Editor
Podcasts
PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More
The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.
Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.
We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote
This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.
Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 506 went down:
0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!
27:55 – The mailbagbox offers trivia, but no prizes if we get them right.
39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.
Podcasts
PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More
Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more
I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.
We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.
We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.
Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.
This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.
The senior Lions are also off this week, so we’ll see you next week!
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 502 went down:
0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.
29:36 – The mailbagbox is trying to make us fat(ter).
46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.
Uncategorized
Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media
Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.
When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.
With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.
All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.
We will be moving all of our live game coverage to our Bluesky Social account.
Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.
Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.
Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.
Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.
But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.
Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.
Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.
Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.
Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.
At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.
Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.
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