Uncategorized
View from the End Line: The New Face of City
We, as loyal Orlando City fans, have been waiting for this team to #DefyExpectations. This has been a battle cry since the very first season in MLS, but has quieted from the fever pitch of the original years over the tumultuous seasons the club has had. There is no denying that the expectations we all had were based on success from the USL years along with the additions of some key — and world-renowned — players who surely would bring us, the fans, to the promised grounds of the playoffs. We all know the results so far.
This season, the fourth for Orlando City in MLS, will start off with a campaign that was introduced recently, the Face of City campaign. It was hard to miss, with the initial emails and posts looking for fans to submit photos of themselves if they believed that they were — or could be — the new face of what it meant to be a supporter of Orlando City.
Well, that campaign attracted a lot of attention, and families and individuals were asked to come to a photo shoot and bring their A-games in support of the team that they all hold dear. From those photo shoots spawned something that appears to be just a bunch of fans posing and screaming for the camera. What those images show is that it is time for everyone to understand that everything is different now.
This club is returning to its origins, the grassroots that made it what it is today, and the expectations of yesterday need to be put out to pasture. This campaign is all about coming full circle and returning to ask: what are the expectations of this club, and who helps define those expectations? I think we all know the answer.
I can vividly remember the email I received prior to the beginning of the inaugural MLS season in 2015. The front office and marketing groups were looking for some fans to help promote season ticket sales, and they needed a beard. Of course, being as I had one and was a season ticket holder, I thought this would be a wonderful and exciting way to help the club that I had come to love. It was a photo shoot at the Citrus Bowl, now Camping World Stadium, and it was amazing. My mug ended up on a couple billboards around town, and if you dig deep enough, you might be able to find a pic somewhere. It was an amazing experience, and one that I would not soon forget, or at least I thought.
We are all very aware of how the team has performed since entering MLS. Players have come and gone, Orlando City is on its second coach, and even the front office has seen its fair share of change. We, as fans, have spent three seasons — with our hearts firmly beating in our throats — wondering what will happen next. Who will do what next? Are the Lions going to do anything in the transfer window? Does anyone at the club know what they’re doing?
Admit it, these are not foreign questions to any of you. We have all said these things at least once, and in all honesty, that once was probably in frustration on social media. So where does all of this, and my ugly mug, leave us now?
We are on the precipice of a revolution, everyone.
Did some decorating around the house this week. #VamosOrlando pic.twitter.com/00D4DbP2T1
— Orlando City SC (@OrlandoCitySC) February 9, 2018
Face of City, the new marketing campaign, is returning the club to a simpler time. It may seem like nothing to some, but to me, this entire effort is to show that the club has listened, the club hears us, and the club knows that the time has come to make some drastic changes.
You will see new faces as the days tick down to the opening match. Mothers, fathers, kids, boys, girls, will all show you just what City means to them, with their faces, their eyes, their body language. If you look carefully enough, you might even see me in a few photos.
Just one of many. #FaceOfCity pic.twitter.com/Dkp5PNw896
— Orlando City SC (@OrlandoCitySC) February 10, 2018
The face of, “I’ll be there March 3rd.” #FaceOfCity 😈 pic.twitter.com/TjcyEPdrHw
— Orlando City SC (@OrlandoCitySC) February 11, 2018
#NewCoverPhoto | #FaceOfCity pic.twitter.com/BSnrbh3yq4
— Orlando City SC (@OrlandoCitySC) February 13, 2018
Is this a shameless plug for me to point out the fact that once again my image is being used? It most certainly is not. I did not agree to this campaign for the simple two minutes of fame it might bring. I wanted to do this as I could feel the tides changing, the winds shifting around the club. Something was happening — something big — and I had a gut feeling of what it was and wanted to help share my enthusiasm for the coming season.
Before the individuals and families were introduced on stage for the kickoff of the Face of City event, this video played for the crowd that had pilled into Lion’s Pride Orlando:
What this City is all about. #FaceOfCity pic.twitter.com/lLPbFU05DA
— Orlando City SC (@OrlandoCitySC) February 11, 2018
The video tells you everything you need to know about the passion we all have, the passion that helps drive a team to victory, and the passion we all have that can sometimes spill over into vile vitriol spewed on social media.
I personally believe that the club has not only heard us, but recognized what we were all saying, either constructively or destructively, and taken it to heart. This new campaign is about reviving that grassroots mentality we were all a part of prior to 2015. This club is absolutely #builtnotbought and we, the fan base, can be proud of that. This entire campaign, #FaceOfCity, is meant to remind us of that, bring everything back to that grassroots feel, and return many unspoken things to the supporters that may have been missing.
The campaign is filled with so many beautiful people and families, from all walks of life, creeds, colors, and everything else in between. Fans, like you and I, will be plastered all over the city, and social media, representing that one thing we all hold dear, the OCSC crest. Some of us may be so excited that we scare new players with our enthusiasm.
Somebody’s excited for #FaceOfCity. 😆 pic.twitter.com/whjks1qehS
— Orlando City SC (@OrlandoCitySC) February 10, 2018
In the end, this campaign is about one thing and one thing only: a reset. It is about reviving those deep emotions from days past, trumpeting a rallying cry for those who may feel lost, and lighting a beacon for everyone who felt they had been led astray. We have said it over and over for three seasons, but I think we are finally at the a point where this club is about to #DefyExpectations. No, not because the bar has been set so low by previous performances, but because the club is finally coming back to what it once was, a club that’s driven by us, the fans, with all of the power and emotion that comes with us.
Podcasts
PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More
The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.
Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.
We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote
This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.
Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 506 went down:
0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!
27:55 – The mailbagbox offers trivia, but no prizes if we get them right.
39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.
Podcasts
PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More
Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more
I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.
We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.
We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.
Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.
This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.
The senior Lions are also off this week, so we’ll see you next week!
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 502 went down:
0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.
29:36 – The mailbagbox is trying to make us fat(ter).
46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.
Uncategorized
Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media
Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.
When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.
With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.
All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.
We will be moving all of our live game coverage to our Bluesky Social account.
Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.
Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.
Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.
Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.
But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.
Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.
Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.
Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.
Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.
At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.
Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.
-
Orlando City2 weeks agoLuiz Muzzi Departs Orlando City
-
Orlando Pride7 days agoOrlando Pride vs. Seattle Reign FC: Preview, How to Watch, TV Info, Live Stream, Lineups, Match Thread, and More
-
Lion Links2 weeks agoLion Links: 10/28/25
-
Orlando City2 weeks ago2025 Orlando City Season in Review: Joran Gerbet
-
Orlando City2 weeks ago2025 Orlando City Season in Review: Javier Otero
-
Orlando City1 week agoGoalkeeper Pedro Gallese Leaves Orlando City after Six Seasons
-
Orlando Pride2 days agoOrlando Pride vs. Seattle Reign FC: Preview, How to Watch, TV Info, Live Stream, Lineups, Match Thread, and More
-
Podcasts2 weeks agoPawedCast Episode 510: Chicago Rewind, Luiz Muzzi Leaves Orlando City, Stays/Goes, and More

