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The Mane Land Roundtable: A 2018 Orlando City Season Postmortem
The 2018 Orlando City SC season has come and gone and again the club has reached depths we didn’t think possible. A seemingly aggressive off-season held the promise of the Lions’ first-ever postseason and things got off to a rocky start due to late international arrivals, injuries, and suspensions, but the club started to settle in, winning a club-record six straight games.
Then the wheels fell off. Again fueled by a rash of injuries and international call-ups — the nadir of which saw the team using midfielders and fullbacks at center back for multiple games — the Lions then lost nine consecutive matches (another club record) en route to winning only two games after a May 6 home win against Real Salt Lake. Orlando City finished on a 2-20-3 slide under multiple head coaches.
I convened a meeting of The Mane Land roundtable to try to make some sense of the 2018 Orlando City campaign. Typically I’d select just a few of our staff writers but for this season-ending roundtable I called pretty much the entire group together and rather than cherry pick the “best” responses, I wanted to give you our full rainbow of opinions to illustrate how differently we all think about the club and the game we love. I even threw in my own responses, which I don’t always do for these things. It’s long, but each chunk is bite-sized. It consists of only five questions, but there are 10 responses to each one.
In your view, what was Orlando City’s biggest problem in 2018 that led to such a poor record?
Logan Oliver: Continuity and stability. With half of the roster being new to the club and most of the rest having only been here for one year at most, it was always going to take time to jell. But too many injuries and suspensions to key personnel — plus losing Yoshi to the World Cup — threw off any hope of jelling quickly. Then when Jason Kreis was fired, everything went back to square one.
Guilherme Torres: Lack of individual production was the biggest problem of Orlando City in 2018. The team seemed to have a good roster in place when the season kicked off, but other than Dom Dwyer, Yoshi Yotún and Chris Mueller, no other player performed near the expected. Justin Meram was obviously the most evident case, but it’s fair to say that the Lions expected more from the likes of Sacha Kljestan, Uri Rosell, Josué Colmán and Lamine Sané. That was caused by a bunch of different factors and it wasn’t somewhat unexpected considering the huge turmoil the team faced in the off-season.
Sean Rollins: The biggest problem this season was a failure to adapt to adversity. On multiple occasions this year, something negative would happen and the team would fall apart. This most notably happened in Vancouver, LA, and Atlanta. It cost them several points this season.
The Bearded Guy: The easiest answers are injuries, national team call-ups, and constant squad rotation, but I honestly believe it was just a lack of having a true team dynamic. It is the additions of all of the above that led to a team with no real identity, no real leadership, and a never-ending search for stability — 26 back line combinations, three coaches, a new player brought in who then asks to leave. I don’t think there was any stability for this club at all this season.
Alek Pierce: The front office’s impatience in allowing Jason Kreis the opportunity to install a new system with an entirely revamped roster.
Marcus Mitchell: There was plenty wrong with the Lions this season but the back line was just abysmal thanks to injuries and a rotating door for a back line. Orlando City was the only team in MLS to not have at least two defenders start in 20 or more games (Mohamed El-Munir led defenders with 23 starts and some of those were in the midfield). The defense desperately needed a leader or anchor and with Jonathan Spector and Scott Sutter another year older it will be interesting to see how this problem is solved in the off-season.
Scott Carnevale: Players were simply not good enough and there was not enough depth on the team. Just take a look at the Meram situation. He left the team and there was no other left winger. There were only two strikers — and just one of which was MLS caliber — so when Dwyer couldn’t play, guys had to play out of position up top. The overall talent level is miles behind teams like Atlanta and New York Red Bulls, and seemingly half the team is defensive midfielders. Sacha Kljestan was the MLS assist king with New York, but he was forced into a different role with Orlando and was the guy finding the back of the net. Had the team had players around him that were capable of scoring — other than Dwyer, of course — Kljestan would have been more effective.
This seems like a front office issue, with poor scouting leading to poor players brought in. If three different coaches struggle to even get a draw then it seems obvious that it is an issue with the players themselves. It will be interesting to see who the club brings in this off-season but if the quality on the field does not improve then 2019 will not be much better than 2018.
David Rohe: While there were a multitude of issues, I feel the lack of a consistent back line (and in particular center backs), led to Orlando City giving up a record amount of goals. That makes it really difficult to win, because so often the team ended up having to play from behind. I think the pieces are there if JOC does indeed move to a three-man back line, but we’ll have to see.
Ben Miller: I think the biggest problem for Orlando City was personnel issues. For much of the season the team was unable to play a first choice XI, and when most players were finally healthy it became evident that the team was overstocked on defensive midfielders and short on attacking talent.
Michael Citro: Like many of my colleagues, I don’t think you need to look much further than the 26 different starting back line configurations to see the club’s biggest glaring issue. The rash of injuries at center back and fullback was ludicrous and was exacerbated by injuries to the team’s top projected defensive midfielders at the start of the season — Uri Rosell and Cristian Higuita. Combined, it led to the leakiest defense in MLS history, despite having good individual players on the roster. The club overhaul brought in a ton of new pieces but they never had the opportunity to play together long enough to gain any kind of chemistry.
In hindsight, was firing Jason Kreis the right move for OCSC? If so, was it the best timing for the move?
Logan: It may have been the right move when all is said and done but the timing was terrible. The on-field performances at the time were poor but the team was still above the red line when Kreis was given his walking papers and the club was still dealing with a handful of major injuries and its best player was still in Russia. Kreis deserved a bit more time at the helm to try and right the ship. James O’Connor was in no immediate danger of being hired elsewhere and the front office’s overtures about the roster meant no new coach really had a summer transfer window to make adjustments anyway. The personnel tweaks that the club made this year — mainly replacing [Director of Fitness] Dave McKay with Isaac Ramos — probably should have happened before Kreis was let go to see if it had any effect.
Guilherme: I think it was the right move. The team wasn’t performing under him and I have to admit that his insistence on blaming others, especially referees, for the team’s setbacks really annoyed me. Timing might not have been ideal, but I believe a change would happen sooner or later and, if that was really the case, I think you want to make it as soon as you decide it. The change didn’t necessarily generate the results the club expected (and James O’Connor is not to be blamed for it in my opinion), but I don’t disagree with it.
Sean: In hindsight, removing Kreis was the right decision as it was a team he put together that clearly was not performing. However, waiting until the end of the season and not requiring the new coach to inherit Kreis’ roster would’ve given the club more options for his replacement. It’s a similar problem to when they fired Adrian Heath.
Beard: I think that ending the relationship between the club and Kreis was an eventuality, but I am never a fan of doing this at the point that Orlando City did, in the midst of the transfer window. Why would any player want to consider a move, unless it is just a paycheck move, to a club that has no coach? The timing of this move, just like the timing of firing Heath, was poor, even though the separation was inevitable.
Alek: No. But if that’s the route that they wanted to take, I’d have preferred they waited until the end of the season to make the move.
Marcus: I understand the front office wanting to move to another direction after six straight losses, but the firing of Kreis was a terrible decision at that point of the season. The only way it would have paid off was if O’Connor came in and took the team to the playoffs. He didn’t and now there is a lingering “what if” regarding what would have happened if the front office didn’t blow things up and practically end the season in June.
Scott: This is a tough question. On one hand, I was completely against the firing at the time and this seems like a repeat scenario of Heath. There was a long term plan in place and the front office gave up on it. This is a continual trend that is putting the club in the place that it is in today. Kreis should have been given more time, especially with him never having his ideal starting XI at his disposal.
With all that being said, I fully believe that the team is heading in the right direction with O’Connor at the helm. He has a history of success with Louisville and his attacking style of soccer is what this club has been famous for in its USL days. The club will need to be patient as it most likely will take more than just one season to have all the pieces in place, but the team is better with O’Connor than it was with Kreis.
David: It almost doesn’t matter since he never really got to field his complete team thanks to injuries, but the point is moot. What I’ll say instead is that Kreis may not have been the right coach going forward in MLS on the whole. As such, bringing in O’Connor has great potential if he is given the time to get his system and players in place. As for the timing of the Kreis firing? It stunk. It was a horrible time to do so. Yes he’d just gone on a losing streak, but that streak was preceded by a long winning streak. Some players were just returning from injury when the decision was made. We’ll never know if that could have made the difference. The middle of the season is never a good time to fire a coach, but Orlando City seems to have a bad habit of doing so. Let’s hope O’Connor gets at least a full season, though it will probably take longer.
Ben: I think the Kreis firing was not the correct move at the time. The team was still in a playoff spot, and while mired in a poor run of form, I think the timing was very questionable. Had the Lions continued to lose during the summer and fallen out of the playoffs then sure, make the decision, but I don’t think it was the correct choice at the time.
Michael: You’ll never convince me that firing a coach when the team holds a playoff spot is a good idea. You’ll further never convince me that Kreis couldn’t have won more than two of the final 25 games. That doesn’t mean he was the best man for the job, but with all he had to deal with, a losing streak was understandable. The timing was awful, as he was just starting to get his first team back from the injured list and international duty. The key part of the question to me is “in hindsight.” Obviously that’s always 20/20, but Alex Leitao’s insistence that the club believed in the players Niki Budalic brought in, and distancing Kreis’ role in assembling the team, sheds a much less favorable light on the front office than it does on Kreis. Again, Kreis may not have been the best man for MLS 3.0, but that in and of itself doesn’t warrant the firing or the timing for it. As I said all season (check the PawedCast!), I’d have given him until the All-Star break.
How much did Justin Meram not working out affect Orlando’s season?
Logan: There were other, bigger issues than Meram. Not every signing is going to work out in the long run, let alone immediately, and there was no contingency plan should he not pan out. Justin can’t be blamed for the club surrendering 72 goals this year or the team’s striker woes. He didn’t help matters but the offense was obviously better with him in the side.
Guilherme: Hugely. Meram was a difference-maker for the Crew in 2018 and that was the player Orlando expected when he was signed. Also, he was supposed to be by far the team’s most productive winger and with him and Josué Colmán both underperforming, the team lacked offensive options out wide. Despite Chris Mueller’s somewhat surprising rookie season, the Lions were shorthanded at the wing position and they never figured it out.
Sean: I think Meram’s issues had an effect in that he was brought in to be a big part of the offense, but he wasn’t one of the biggest problems. I also think the way he was treated by fans may have had a negative impact because other players probably knew about it and that may have had an impact on the lack of effort late in the season. After all, who would want to work hard for fans if they’ll threaten you?
Beard: Greatly. The relationship certainly seemed to get very toxic, and having toxicity in the locker room and on the pitch is going to greatly affect others. I have no idea why Meram didn’t work out, and I am not sure that we will ever get to the bottom of the entire situation, but having that whole strange situation looming over the club for as long as it did certainly affected the product put forth.
Alek: Tremendously. He cost the club a lot, and he never quite settled in. He wasn’t a good fit alongside Sacha Kljestan, and that was a huge problem early on in the season.
Marcus: In the grand scheme of things, Meram had little impact on the season in my opinion. Meram was just one of many offensive weapons the Lions had and one of many that didn’t pan out, although he was the biggest disappointment. I can’t speak on behalf of the locker room impact he made, but he wanted out of Orlando and the team cut its losses and moved on. Sure, Orlando could have done better with over a million in allocation money, but there was plenty of blame to go around after this season.
Scott: Extremely little. Had Meram worked out and been a vital part of the team, Orlando City would still not have been good. One player does not make or break a soccer team and the issues with the Lions spread much farther than just the Meram fiasco. This also goes back to the front office and Kreis and the fact that they had just one left winger on the team — Meram. The fact is, Orlando is just not a good team. When you win just eight games under three coaches all year and break the record for most goals allowed in a season, it is not because one player did not fit with the club.
David: I’m not sure it would have worked out regardless. The pairing of Meram with Kljestan might have seemed like a good idea, but in reality, their style of play didn’t complement each other. I think Meram’s lack of production, coupled with at the time unknown off-the-field stuff contributed to a team that was at best disjointed in the attack. At the very least it was money and time that could have been spent on a different player.
Ben: As I alluded to above, for me a big problem on the season was personnel issues. Had Meram settled in Orlando, he would have provided a good deal of the attacking creativity that OCSC desperately needed. By no means was his time in Orlando the only reason that the Lions didn’t do well this year, but I certainly think that it played a part in how the season shook out. On a percentage scale, maybe 15%.
Michael: I’m enjoying the split opinion on this issue from the staff. For me, it was a huge issue because the team obviously was counting on Meram working out to provide a player who could attack in 1-v-1 situations and score goals from outside the box, but he provided none of that in his short stay in Orlando for various reasons that have been rehashed ad nauseam. Ironically, he was the exact kind of player the team needed under O’Connor down the stretch when JOC had to play a multitude of defensive midfielders due to the dearth of attacking options because Colmán clearly isn’t ready to start and Mueller was faltering. One of my biggest regrets of this season is that we never truly got to see what Meram could bring to O’Connor’s system. We caught only a glimpse with that huge assist at LAFC on a Dwyer goal that was erroneously overturned (in my opinion — you’ll never convince me that video showed a “clear and obvious” offside on that play).
What issues must the team address (on or off the field) this off-season to become a playoff contender in 2019?
Logan: I agree with Sacha Kljestan in that both on and off the field, the club needs an identity. Committing to O’Connor and allowing him to build his vision for his style of play will go a long way toward creating identity on the field, though that isn’t a quick fix by any means. Off the field, the culture of the club is something that needs to be built up over time. Bringing in players and staff personnel with the right attitude will go a long way toward developing something Orlando City.
Guilherme: I think the team needs more organization and direction off the field. The front office tried to put together a strong roster in 2018 but it clearly didn’t work and there was no plan B. I think the hiring of Ricardo Moreira, who helped the Crew to build some competitive yet inexpensive rosters in the past few seasons, could help with that, especially with finding young and talented South American players. I expect to see a handful of changes heading into 2019 and I’m curious to see which direction the team will go.
Sean: On the field, Orlando City is not bad in the midfield but the back four have struggled and Dom Dwyer is the only attacking threat up front. The two biggest needs are up front and in the back. Off the field, there seems to be no vision of where the club should head in the future. Until there is a collective vision for the club, I’m afraid it will be much of the same.
Beard: How many items can I list here? The biggest thing will be looking at the clubs who are making the playoffs and those teams’ DPs. City has not had much luck with the productivity of its players with the DP tag, and this needs to be fixed quickly. City also need to address fitness/health regimen and see if something can be done to limit the injuries that seem to plague the team. Also, the Lions need to be better on defense, offense, possession, and all things in between.
Alek: The front office needs to show patience with O’Connor. Success in major sports leagues doesn’t come overnight, nor does it come in just a few weeks. Patience will be key for O’Connor and the success of the Lions in 2019.
Marcus: Most attention will be on O’Connor’s search for a striker or two to better fill out the position, and deservedly so. The defense is ailing but an off-season to heal and a few changes should shore things up on that end of the field. But Orlando needs a bona fide scorer to help take the load off of Dwyer and make better use of the many play-makers on the team. It will be a fresh start of sorts and the chips will hopefully fall into place for O’Connor and the Lions.
Scott: Orlando City will not be a playoff team in 2019. But, to get closer to the goal, another roster overhaul is needed. The team finally signed a director of scouting so that is a good first step and should help in identifying better quality players. The core of the team is solid — Dwyer, Kljestan, Yoshi, Ascues, Sané, Sutter, and Spector. There are another couple of guys that are good options off the bench — Rocha, O’Neill, Mueller, El-Munir. But other than that, the team needs all new players. At the very least a new starting left back and left winger, more depth at about every position, and another starting MLS caliber striker. I think the best aim for the team is to try to make the postseason in 2020 and use 2019 to bolster up the roster and create a new team culture. There were locker room issues this season and O’Connor needs to build a new culture for this club.
David: The front office needs to get their ducks in a row. If they’re really behind JOC, then they need to give him the time and resources to get it done. Additionally, there is going to be a house cleaning of the players. Next year’s team is going to look plenty different than the 2018 squad. Finally, whether Kljestan is there or not, he is correct that a winning culture needs to be instilled with the organization. From Flavio to the people at the concession stands, the organization all needs to be pulling in the same direction.
Ben: The club has to do a better job of identifying players. Every year it seems like people are brought in who either barely see the field or seem to have attitude or motivational problems. In the latter half of the season the character problems were said to be a huge issue, so I think a big focus has to be on getting the right people through the door and getting the wrong ones out of it.
Michael: The first issue the club must address is continuity/stability. Build something with O’Connor and give it time to develop (i.e. more than a season and a half, if necessary). The club has already addressed one of the other main issues and that is talent evaluation. It boggles my mind that Orlando City has skimped on spending money on scouting because the supposed benefits of partnering with top flight clubs in England, Portugal, and Brazil have not been seen at all in the last four years. The team continually misses on international players, although in 2018 the players were higher quality, they were just injured all the time.
Looking back, it’s glaring: Bryan Rochez, Carlos Rivas, Devron Garcia, David Mateos, Sean St. Ledger, and Martin Paterson were busts. PC and Stefano Pinho haven’t worked out and neither did some who were already based in MLS — Matias Perez Garcia and Giles Barnes, for example. Better talent evaluation is needed and the Lions must add speed and quickness to both adequately press high and to recover after turnovers because you’re not keeping up with the Atlantas and NYCs with 30-somethings in the midfield. This is MLS 3.0 and a 2.0 roster just won’t do. Orlando doesn’t have the ability (or willingness, perhaps) to spend like Atlanta or City Football Group and it doesn’t have RBNY’s academy, so I’m not sure how it will keep up unless it either finds more financial backing or builds a more productive academy.
Who are three players the team must not let go and who are three players that should absolutely not be Lions in 2019?
Logan: Must not let go: Yotún, Dwyer, and Colmán. Should absolutely go: Bendik, Pinho, and Donny Toia.
Guilherme: The Lions should definitely keep Dwyer and Yotún for their current production and Mueller based on his potential. I think Sacha should go as he had a huge decline, isn’t getting any younger, and his style sort of limits the team’s alternatives. I think PC has also been a disappointing signing so far. I don’t necessarily dislike Bendik, but I think Orlando can secure a significant upgrade at goalkeeping without investing much on it.
Sean: Dwyer is the team’s only attacking threat, Yotún is the team’s best player, and, despite his struggles this year, Kljestan is the only player on the roster that has experience on a winning MLS team. Those are the three most important players to return. Bendik had his worst season with the club, El-Munir is a liability at left back, and Jonathan Spector was brought in to lead the defense but there’s no reason to believe he can remain healthy. These are the three players that must go.
Beard: El-Munir, Yotún, and Carlos Ascues should stay. I am sure this will come across as strange, but these guys are key in my book. I will cheat a little and give an honorable mention to Amro Tarek. PC, Dillon Powers, and Pinho should go. Sorry guys, but I just do not see the any reason, regardless of salary, to maintain City contracts.
Alek: In my opinion, I’d like to see Dwyer, El-Munir (moved further up the pitch), Mueller, and (obviously) Yotún stay put. Pinho never settled in as expected, so I could see him departing. I don’t think I have two others that I think absolutely need to go, but if the club could get good value for Kljestan, I think that they should consider taking it. I’d still like to see him in purple come 2019 though.
Marcus: Yotún and Dwyer are locks to be with Orlando next year barring a big trade. That third spot is probably held by Kljestan but I think a case can be made for Will Johnson. Given his versatility and work rate, I’ll be surprised if O’Connor parts ways with him. As for who needs to go I believe a goalkeeper and two midfielders are for sure walking out the door. I don’t think the Lions will be heading into next season with its trio of goalkeepers. Earl Edwards Jr. may be the most likely to go, but Bendik could be an interesting trading piece. The midfield needs to be trimmed and both Jose Villarreal and Powers are on the chopping block with only three appearances each in a season all about proving your worth.
Scott: Dwyer, Yotún, and Ascues are the three best players on the team and are the future. Any hope for being a competitive team lies in the success of these three players and Orlando City should look to build around them this off-season.
There are honestly more players that should not be back next year than should stay, but the first player that needs to go is PC. The Brazilian did not have a good game this season and was responsible for more opposition goals than Orlando City goals. Pinho should also not be back next year. It was worth bringing him in and giving him a shot at MLS after his success in the lower league but he does not have the ability to play in the top level. The third player that should not return in 2019 is Bendik. It was an off year for the 29-year-old and he will surely have a better 2019. But there is plenty of talent in the other three keepers on the roster and there is not a big drop-off talent-wise from Bendik to the rest of the pack. The Lions should look to trade Bendik and get something for him and look to one of the younger keepers on the roster. In a perfect world, Mason Stajduhar will be the starting keeper come opening day, even with Bendik still on the roster.
David: Three to keep: Yotún, Dwyer, and Lamine Sané. The easiest and most obvious player is Yotún. The Lions are a different team with him on the pitch, and he could end up being one of the greatest players in Orlando City history if the front office is smart. Dom is Dom, and Sané seems to be the new anchor of the back line. Three to let go: Villarreal, Powers, and Pinho. The fact that we haven’t really seen these guys much lately tells me they’re most likely out of here.
Ben: I think PC, Powers, and Bendik have to go. PC may not be possible to move due to his contract status, but I think he’s shown Orlando everything he can and his time is up. Powers is being paid $180,000 a year but only played in three games for a total of 69 minutes; the math simply does not work there. I love Joe and he’s been a great servant to the club but I think it’s time to take the goalkeeper spot in another direction. The Lions absolutely have to keep Yotún, Dwyer, and Ascues. All three are fantastic players and there isn’t much more to it than that.
Michael: I’ll make it unanimous that Yotún must stay. That said, the club has to realize he’s not a goal producer, but more of a facilitator of the offense. He’ll get some assists, but he won’t score many goals in the run of play. My other two who must stay are Dwyer (unless you can find a definitive upgrade a la a Zlatan or a Rooney) and Ascues. The club should exercise its 2019 option on Ascues because he’s a great MLS defensive midfielder and a very good three-man back line defender. My three who must go are Bendik (for an upgrade at starter, because Adam Grinwis has been better than Joe in 2018), Powers due to his salary, and one of the defensive midfielders in the $400,000 range. The club has a glut of holding midfielders and Rosell, Johnson, and Cristian Higuita all make a lot of money. Orlando should be able to get some kind of return asset(s) for Higuita, who is still young and added some offense to his game in 2018. Ideally you’d also buy down Dwyer or Kljestan and add a stellar DP in the off-season but I’m not sure the financial flexibility exists for that.
There you have it. I think there were some good and varied responses from the group. Obviously there were things we all agreed on and some split issues as well. Give us your thoughts on the questions above in the comments section below.
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State of The Mane Land 1/1/25
Our 10th season of covering the club and second as an independent enterprise was a great one, and a memorable one.
Happy New Year, TML family! As we head into 2025, I’d like to update you on how things are going. As always, I want to be transparent with you, because we owe you that for your support over more than a decade of covering Orlando City, the Orlando Pride, OCB, and “all things” soccer-related in the City Beautiful. (“All things” is in quotation marks because it’s admittedly hyperbolic. We’d love to bring you coverage on everything from the professional teams all the way down to rec league results, but that’s probably a pipe dream. We cover as much as our staff size allows us to cover.)
Let me start by apologizing if this is long (it is long, there’s no “if”). I hope you read it all, but I understand if you don’t. This is just the state of things here as of 1/1/25.
Our 2024 was awesome. We watched and covered the Orlando Pride’s incredible record-setting, two-trophy season. We watched and covered Orlando City reaching the playoffs for the fifth consecutive year as the team played deeper into the MLS playoffs and Concacaf Champions Cup than ever before. We watched and covered OCB making the MLS NEXT Pro playoffs for the second consecutive season. It was the first time all three of the club’s teams made the postseason in the same year.
We saw Facundo Torres become the all-time leading goal scorer in Orlando City history. We saw an unexpected second season of Duncan McGuire playing in a purple uniform after nearly losing him to Blackburn. Yes, 2024 was a pretty great year for Orlando soccer.
It’s hard to believe The Mane Land is quickly approaching two full years since VOX/SBNation informed me and many other soccer blog managers that they would cease support of our efforts. While that didn’t mean much to us in terms of compensation (almost nothing, in fact, despite many sites like ours operating like a 24/7 source of content and news on their behalf, allowing them to bring in advertising dollars), it was a significant hindrance to us doing this thing we love, because they did a lot of the back-end stuff for us — things like domain registration, technical support of the content management system (that they always seemed to be tinkering with and things often broke as a result), web hosting, etc.
Our readers and podcast listeners stepped up in a big way to help us transition to independence in spring of 2023. The money contributed by our many founders in our GoFundMe campaign and our few member subscribers in our Buy Me a Coffee program has sustained us for two years, establishing our business, paying for expenses like hosting fees, domain registrations/renewals, tax and paperwork filing, etc., and even allowing me to give most of our staff something for their efforts just before Christmas 2023. As the initial GoFundMe dollars continue to recede and are not being adequately replaced by our membership or advertisers, things begin to look a bit scary, but not necessarily dire (yet).
The Plan for Self-Sufficiency
My goal upon The Mane Land becoming independent was to make our site self-sufficient. What that means is that I wanted to be able to pay for the things we need out of a combination of membership subscriptions for additional reader and listener content/perks, merchandise sales, and advertising sales. That part isn’t too hard. The other thing I’d hoped to do to make this site successful was to be able to compensate its contributors regularly, even if it was a small amount. Not only is this important for retention and contributor morale and buy-in, but it would also make it easier to entice new contributors.
I’ve been blessed over the last decade to find other people who share my passion for telling the story of Orlando City, the Pride, and OCB as it unfolds. I consider these contributors friends, colleagues, and co-workers, and I appreciate every single contribution they make to the website, our podcasts, and our social media accounts. They give what they can and I am thankful for every word.
And it kills me that I am failing them and failing you, although I have not quite yet failed completely.
It’s no secret that this is not my “day job.” I work full-time in addition to managing this site. While I’m the kind of person who remains hopeful, I was never under the illusion that TML would grow to the point where I could quit my full-time job and do this for a living. The most optimistic side of me still insists it’s possible in a perfect world…we simply don’t live in a perfect world.
Because I work a 9-to-5 and spend pretty close to full-time hours on The Mane Land as well each week, I have found since our site went independent that I simply don’t have the time to manage and organize the site, write and podcast frequently, and do the things that will bring in the required income to sustain The Mane Land indefinitely without finding more help (which I also don’t have time to do). That’s where I’m failing you, failing our staff, and failing this site (and my business…or side hustle, if you like).
Time: The Enemy
Many hands make light work. Right now, The Mane Land lacks enough hands, and one of my biggest sources of frustration is not having enough time, energy, or success recruiting new contributors.
And this is by no means an issue with current staff. I can’t thank our contributors enough. Senior writer Sean Rollins and David Rohe, my podcast co-host and also a senior writer, have been incredible since their first days in 2014 and 2015, respectively (it blows my mind they’ve been here so long). Marcus Mitchell writes and helps with the editing and is invaluable. Ben Miller has been contributing and being a positive influence in our internal Slack channel since 2017. Dan MacDonald has been photographing games for us when available since 2018. Joshua Taylor kicks in a Lion Links piece every week as he has done since 2020. Nic Josey joined us in 2022 despite being a busy emergency physician by trade, contributing to our coverage. Ryan Smith has mostly stepped away as a staff writer, but even he helped out once or twice in 2024.
We added two fantastic writers in 2024, although Sam Denker, who augmented our Orlando Pride coverage with feature stories this year, has sadly already informed me he is moving on. Andrew DeSalvo has been a world-class addition with his in-depth statistical analysis, overwhelming enthusiasm, and unparalleled volunteerism. The staff has been amazing.
Our first several years, I hardly needed to do any recruiting. I put up a post on the site asking for help, and I’d receve a few dozen emails per year with people volunteering to contribute — soccer fans, aspiring sports journalists looking for experience, college-age writers seeking clips for their portfolio, photographers, graphic artists, etc. Some of those earliest respondents are still on our staff.
For about the last four to five years, the number of applicants has slowed to a trickle. I’m certainly at fault for that, as I don’t spend enough time promoting staff openings or looking for ways to get the word out that don’t eat into our bank account. What was once effortless now requires time and energy. But with a work week of 40+ hours, a daily round-trip commute of an hour, and my various writing and editing duties, I find time to be my biggest obstacle.
And my lack of time is why the financial side of the business isn’t where it needs to be either, because it needs to be in a place where I can not only give our current contributors something for their efforts, but I also need to find incentives for new people to come help us, making the work lighter for everyone, and freeing me up to spend more time running the business.
I have not had the time to properly manage our web shop. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it, and that is something I’d love to have time to fix.
When it comes to raising advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers.
And that’s honestly my biggest failing as the managing editor of The Mane Land and owner of the business — not having enough time to do this right. Over the years, we’ve lost a lot of great contributors. That’s nothing new, because blog life isn’t for everyone, and there’s an average shelf life on it. We’ve added some great staff members over the years as well.
One of our biggest challenges is that our current staff almost all live outside the Orlando area, which creates difficulty in staffing matches. Because I believe the best way to cover a team is to do it in person whenever possible, it falls on me to cover the Lions when they’re at home. I’m covering Orlando City matches in person at home and, due to so many of our contributors working nights and weekends, I’m also recapping the road games. In 2024, I covered just about all of the 34 Orlando City regular-season games, five playoff matches, four Concacaf Champions Cup games, and three Leagues Cup matches. That’s more than 45 OCSC games right there.
That’s not a complaint. I love doing it. I’d love it even more if I could scrap the day job and do it full-time, because it’s a huge time commitment on top of a full-time job. Add two to three podcasts per week, writing game previews, editing our contributors’ stories five of the seven nights per week, helping Sean with live coverage when the Pride and OCB play on the same day — and my eternal gratitude to him for dutifully covering the Pride and commuting an hour each way for home matches while also voluntarily providing coverage of OCB and being our primary breaking news writer on weekdays — maintaining our publication schedule, doing most of our social media posts, planning ahead, organizing tasks such as the Season in Review and Top Moments stories, and updating plug-ins and content on the website, and you quickly run out of time to reach out to advertisers, create a rate card for the podcast, design new merchandise, etc.
It also, unfortunately, saps any time I might have to find new contributors for the staff, so it’s a perpetual cycle.
This wasn’t a problem early in our existence, because we had a lot of staff members who lived in town and multiple writers who not only wanted to cover the matches live but actively lobbied to do it. So, it wasn’t necessary for me to cover every game. I wrote more feature stories back then (something I love to do) and had more time for managerial pursuits. Beyond the time commitment, the schedule I’ve been keeping during the soccer season the last few years requires an insane amount of mental energy, because down time comes so infrequently.
Again, this is not meant as a complaint, so my apologies if it sounds like one. If I didn’t love doing this so much, I’d have given it up years ago. It’s merely important to convey this information, so that this State of The Mane Land piece is as transparent as it can be (this is part of the setup, as it were). Summarizing this overly verbose post so far: I don’t have enough time to run this place properly while being responsible for so much of the content, especially the live content, and not having the time to run this place properly is preventing me from finding solutions.
So, what am I driving at, exactly? Bear with me for one more side excursion, and we’ll get there.
Our Financial Health
We began our independence in incredible shape. Our GoFundMe was successful beyond our wildest imaginations. We paid for all up-front costs, like setting up the LLC and some initial design and back-end technical work, as well as two years of everything we needed: web hosting, domain registration fees, our WordPress theme (the site layout, widgets, and font package, essentially), a few WordPress plug-ins we needed, and registered agent services to ensure the business did everything by the book. We also had money to get the business taxes done and make a few minor purchases to help with bookkeeping and day-to-day needs. Life was great because of our GoFundMe Founders.
We did the GoFundMe campaign after having an almost exactly 50/50 split on a couple hundred responses to our online poll, in which we asked our readers and listeners how they’d prefer to support our pivot to independence. About half expressed a preference for a one-time donation through a GoFundMe or Kickstarter type of campaign. The other half said they preferred a recurring monthly subscription service like Patreon (we ended up going with Buy Me a Coffee), in which they would get added content and/or perks for a monthly fee.
Because the split was so close to exactly 50/50, we opted to do both and give everyone a choice. We did not launch these at the same time, and I think that was a mistake on my part. We launched the GoFundMe first, because we needed start-up funds, and if we didn’t reach our goal, our plan was to refund everyone’s money and call it a day. But we surpassed our goal in a matter of hours! In the end, we exceeded our start-up goal by a lot. But I think many people either missed the message that we were planning to do both the GoFundMe and the monthly subscription service, or they were just so eager to provide immediately help that they donated up front. Either way, it ultimately undercut our subscription drive.
Given how successful our GoFundMe was, I figured if we were able to get even half the number of subscribers as we had initial Founders, we’d be in amazing shape — even if the subscribers came in mostly at the Homegrown Player level, rather than TAM Player or Designated Player levels. I vastly overestimated how many subscribers we could count on, basing my estimations on the initial poll, and not thinking about the delayed timing of the subscription launch.
While I wasn’t quite putting my faith in 50/50, I thought we would be able to pull in more subscribers than we did. We fell well short of that, so if people did understand we were doing both, it seems I’ve failed to provide the requisite incentive perks to entice subscribers. I’m certainly willing to take your suggestions for add-ons we can offer that might help increase our subscription base. It’s another thing I haven’t had time to think much about, along with more feature content that I had envisioned doing just for subscribers.
As mentioned above, I have not had the time to properly manage the web store. I haven’t found the time to design more items or find strategies to sell more of what we have on offer. Our merchandise clearly isn’t resonating, or people simply don’t know about it. I realize some people won’t want to wear our logo (although I think it’s cool), and I do have thoughts on other things we can offer that are more soccer-specific in nature, but I haven’t had the (say it with me) time to create them.
In terms of advertising dollars, I’ve barely had time to put together any pricing, let alone solicit potential advertisers. Our podcast got its first real sponsor in 2024 for a limited time, and we profoundly thank WJ Dog Treats for sponsoring a month’s worth of podcasts last year. They were great to work with and we enjoyed ad-libbing their podcast ads. Sorry if they ran a little long. We are verbose and we were having fun.
Why am I telling you all of this behind-the-scenes financial stuff? Because more successful finances would allow me to offer new writers a financial incentive to join the staff. It turns out that there are more people who are willing to write stories every week for $100 a month than people who would do it for free out of their love of the club.
Failures and Successes
It killed me not to be able to compensate our deserving staff writers in 2024 as I was able to do in 2023. It made me feel good that those who contributed regularly and provided the bulk of our content had a little something extra in their stockings before Christmas 2023. I didn’t mind the hit to the business savings account, because the staff earned it, and I had the ability to pay it, so it was paid.
It also killed me not to be able to send Sean to Kansas City to cover the NWSL final between the Pride and the Washington Spirit. He earned the right to do that with his excellent coverage of the Pride the last few seasons and for voluntarily providing our readers coverage of OCB. We looked into it, but the costs of travel and hotels the week of the NWSL final was just a bit too high for comfort. And you deserve the kind of coverage that comes from our writers being there, too.
We just couldn’t quite do it, because I wanted to avoid cutting things too closely when it comes time for renewing things this spring. I have kept enough in reserve to pay for those upcoming renewals — to have the business taxes done; complete our annual filing; renew the hosting, domain registration, and our theme license; and perhaps have a couple hundred dollars left over in case something unexpected comes up.
I have managed to successfully avoid some expenses since going independent by doing things like moving The Mane Land PawedCast last year to the Fans First Sports Network, which takes care of our podcast hosting costs and helps us promote the show. They’ve been great. They even trickle in a few advertising dollars for us, but we’re talking about a small sum that doesn’t always even make the necessary minimum to distribute it monthly (most months it’s like having one DP-level monthly subscriber).
We began SkoPurp Soccer: An Orlando Pride PawedCast to better serve Orlando Pride fans in 2023, and we enjoy doing it. We are hosting that for free on Spotify for Podcasters, which is a bit limiting as a platform, but it gets the job done at no cost. Our goal is to move that show to FFSN when the audience grows sufficiently to make it worth their while. That hasn’t yet happened, and probably won’t have much (if any) positive financial impact when/if it does, but it will be a step in the right direction for the show.
However, starting that show created another recurring time commitment for me. I wanted to find a permanent host for it who wasn’t me, but so far, we’ve had no one express interest in taking it over.
Our Future
If any or all of the above sounds at all ominous, or even complain-y, it’s not meant to be. Our situation is serious, but at the end of the day, this endeavor is just a blog and a couple of podcasts. My plan is for us to continue through 2025 and beyond, but we have some important milestone deadlines ahead, and the first of those comes up in the spring, when I must determine whether the business will/should continue. So, we’ll approach the season as if we’ll be here throughout 2025, but if i’m being honest, there’s a legit chance it stops before the MLS All-Star break. I can’t help that right now, as much as I wish I could.
Our future is not money-driven (not in a strict sense). We have the funds to pay for another year and probably two with what is in the bank and the small amount we have coming in from subscribers. I’ve even had staff members volunteer to pay some of our costs if need be. That is extremely humbling, and they have my undying love for offering, but that’s not the issue. We have the financial means to survive, even if we aren’t exactly thriving.
However, to make TML work as a business requires me to have more time to do the things that will sustain us — finding more volunteer contributors (who would possibly be compensated when income allows, but with no guarantees) or moving the business to a level of financial health that would allow us to attract paid contributors. The common theme here is the “more hands” thing. TML doesn’t need to make money, as nice as that would be. It needs to not lose money, to sustain itself, and (optimally) to give at least some small reward to those creative people putting in the work.
In short (LOL, I know), our continued existence is threatened not by a lack of revenue, but by a lack of time, and more specifically, my lack of time.
As much as I love every minute I spend on this site and our podcasts, it isn’t healthy to spend so many of those minutes doing it. Fatigue is real. Burnout is real. Anxiety about who will cover a game if I want to occasionally spend a weekend in the mountains with no Wi-Fi is real. Mentally, I’ve been running on fumes by midseason each of the last few years, and by the end of the year I’m a complete wreck. I have poured more than a decade of my life into this labor of love and have done so gladly, but my body and brain keep reminding me I’m not a kid anymore. I must have more down time, more days off during the season, and a chance to unplug and quiet my mind. The only way for me to get that time is by adding more staff writers (especially local ones) and editors. Not having the time to beat the bushes to find them is agonizingly ironic.
While our plan is to continue indefinitely as we have, I must honestly admit that “indefinitely” may not include the entirety of 2025. I need to have an answer on our continued existence in place by the first week of March. This is a self-imposed deadline, but there’s no sense in spending a few hundred dollars on recurring business expenses in the spring if nothing changes, and I don’t want to feel at the end of 2025 like I did at the end of 2024. I’d rather dissolve the company and split whatever remains in our bank account among the people who have helped me do this over the years.
If we can add staff writers/editors, we can and will continue for as long as you’ll have us. It seems so simple. It used to be. It has not been since about 2018 or so.
What Can You Do?
If you’re one of those souls who is prone to asking, “What can I do to help?”, first, bless you. The world needs more people like that. Secondly, there are a few things.
First, think hard about the people you know (or even yourself). Do you or someone you know follow soccer and have the ability and willingness to write? If so (and remember: if you can talk about soccer, you can probably write about it), you or that person can join our staff and help us build our numbers to lighten my load and the load of the staff, so that we have more time for recharging our batteries and growing the business side of things.
Do you or someone you know own a business? If so, perhaps we can partner up on something that would enable us to provide advertising inventory to you that would help your business, while the ad revenue would specifically endow a paid beat writer during the season.
Are you or someone you know creative? If so, you could suggest ways we can improve our Buy Me a Coffee subscription or web shop offerings. You might even donate a design for a t-shirt or other merchandise. Or you might be able to help us with some graphics to help our social media posts pop, drawing more attention to TML, which might translate into more subscribers.
Other free things you can do include chatting up your friends (real and virtual) about us on Facebook, Twitter (never X), BlueSky, Reddit, or elsewhere. You could repost or share our stories and include your personal thoughts on what you liked about them or why they made you happy/angry/sad/curious/etc. You could urge your Orlando City/Pride-loving friends to become readers or podcast listeners. All of these things might help us find people who may want to contribute to the site/podcasts or help build revenue to where we can add paid contributors.
All the above would cost you nothing, except the advertising, which is a business expense, and if you’re doing that with us, you’ll probably be doing that elsewhere anyway.
Finally, you can check out our Buy Me a Coffee page and consider whether our stories/podcasts enrich you enough to commit to a subscription. Do we provide you with $5 worth of entertainment per month? If so, please consider supporting us at the Homegrown Player Level. If you are in a position to help and like the perks we offer, you could consider subscribing at a higher level. Building finances and becoming capable of paying contributors would help with the whole time thing.
No one ever knows what the future holds in any aspect of life. We hope to be around for a long time. Whether that happens almost entirely depends on how successful we are in augmenting our staff with people who are as excited as we are about telling the story of the soccer club as it unfolds. As long as we’re here, we’ll continue to do our best to bring you worthwhile coverage of the club.
Thank you so much for your support. I am humbled and encouraged by it, and I am keeping the faith. We will keep doing our thing as usual for now. I will reassess in a couple of months and I will keep you informed.
We here at The Mane Land wish you a happy, healthy, successful 2025, and if the club wins more trophies, that would be nice too.
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A Note About Hurricane Milton and The Mane Land
First of all, be safe. Second of all, be safe. Third of all, here’s what’s up regarding our upcoming schedule.
Hello, Mane Landers! With another powerful storm bearing down on the Sunshine State, it’s good to know that Orlando City and OCB are off and the Pride are on the road this weekend. We hope that everyone remains safe as Hurricane Milton passes through and near the areas in which many of you (and us) live.
As always, I hate writing these pieces but it seems to be required at least once per year, so I wanted to let everyone know that we at The Mane Land are going to do our best to continue our normal coverage and publication schedule as best we can — understanding that we are not a priority for anyone in the area at the moment. Our schedule in the coming days is not really up to us, as there are always unknown aspects to every storm, and while Hurricane Milton may or may not disrupt some or all of us personally, there are cell, internet, and electricity services that could be affected — something far beyond our control — to the point where our normal service isn’t possible. So we ask that you be aware of that and to be patient if that happens.
Hopefully our cable/satellite/electricity/internet will stay on for all the normal reasons, as well as so we can continue our coverage of Orlando’s soccer teams.
As Hurricane Milton threatens our state, we want to wish all of you the best of luck. Mother Nature is not a force to be trifled with, so we hope that everyone takes the mindset to err on the side of caution rather than take unnecessary risks. The weather is undefeated and should never be challenged.
The weather is undefeated and should never be challenged.
For those who read us throughout the Central Florida area and beyond, please let this serve as a reminder that several of our writers will be within reach of the storm, and all or some of us could find ourselves without power, internet, and/or cell service soon. Some of our staff members live in the more vulnerable areas along the Gulf Coast and Space Coast, where flooding could be severe.
When The Weather Channel sends people to your area to broadcast about the storm, you definitely take notice.
The safety of the TML staff is obviously of paramount importance to me. I urge all of our staff to take appropriate precautions, including – should they deem it necessary – evacuation. I urge everyone to be wherever they’re going to be by 5 p.m. tonight and then to stay put. As a website, we will strive to continue to function as normally as possible over the coming days.
I will personally do everything in my power (provided I have power and either the internet or cell service, or both) to maintain the site’s schedule of features with whatever breaking news we can cover over the span of the storm’s passing and beyond. However, please be aware that the site could potentially go without updates for an indeterminate period if the storm is particularly destructive and leaves us without power/internet, or with more immediate problems that must be overcome before we can even think about sitting down to write a blog post or record a podcast. This may be unavoidable, but we will do everything we can to avoid it.
I will try to provide updates from The Mane Land Twitter account (@TheManeLand) periodically to let people know that we’re OK as I get reports from our staff, and what the status of stories will be over the days (and weeks, if need be) to come. We hope the storm isn’t too disruptive to our daily functions but…this is a blog and it is infinitely less important than real life. I guess what I’m trying to say is that we’ll do what we have to do and get back to normal as quickly as we can.
Hopefully I’ll be able to look back on this post in a few days and laugh about having written it.
But this is a two-way community, so enough about us. Where are you located in relation to the storm’s path? What are you doing to prepare for the hurricane? Are you getting out of harm’s way, or are you staying put? How are you planning to pass the time? What are your best hurricane hacks? Let us know what you’re up to in the comments section below and keep us updated on how the weather is affecting your area.
Stay safe, Lion Nation.
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Reflecting on Eight Years with The Mane Land
A look back over my time with The Mane Land (so far).
As of last week, I have been a contributor at The Mane Land for eight years. That’s longer than I’ve ever been at any of my actual jobs in my life. There are literally only a couple of people who have been with the site longer, but I’m still amazed at how long it’s been. This is not to say I’m going anywhere, but rather I wanted to take the opportunity to look back at the past eight years, and look ahead to the future.
Unlike some, I didn’t come to be a supporter of Orlando City until it was announced that the club was joining MLS. At the time, I was contemplating picking a club to follow in MLS, but being in Tallahassee, there were no nearby options at that time. I considered FC Dallas and D.C. United, given the two were geographically closer in proximity to me than any others. Fortunately, it was literally while I was considering my options that the announcement was made regarding Orlando City’s jump to MLS. It was an easy decision.
As I do in many aspects of my life, I immediately started researching my new club, which led me to the content being produced by The Mane Land. There was also an article on the site titled “Join The Mane Land Staff.” I had often over the years internally bemoaned that I rarely used my Bachelor’s degree in English, and the desire to write welled up in me so much that I emailed the staff.
In response, one of our former editors, Andrew Marcinko, contacted me and said “I think your voice would be a great fit on TML.” He asked me to submit a Fan Post (those went away with our presence on SBN), and then another piece for review. Following that, our founder and managing editor, Michael Citro, emailed me to welcome me to the staff. I had no idea at the time how big a part of my life this blog would become.
I started out writing Monday’s Lions Links — often one of the more difficult days to write — and a feature piece. It’s been many years gone by now, but there was a time when the feature piece was “Pride Pub,” an ongoing series that paired craft beer and good food based on Orlando City’s opponent. I can tell you that the research for that was very enjoyable, and I still use some of the recipes I found to this day.
Eventually, I started contributing more match coverage and analytical pieces. Staff came and went, but I never thought to leave since I was enjoying myself. Sometime after that, I was promoted to senior columnist, for which I’m grateful. I can without reservation say that I’m a better writer thanks to my time with the site, and from working with such excellent staff.
In November of 2016, Michael asked if I wanted to give co-hosting The Mane Land PawedCast a try. My first recording was for Episode 71. We just recorded Episode 354, and with the exception of maybe two or three episodes, I have been on every single one of 283 episodes over the last six plus years. Michael and I have spent a lot of time talking on and off the podcast over the years, and I’m proud of what we have produced and to call him my friend.
We recently added an Orlando Pride-specific podcast called Skopurp: An Orlando Pride PawedCast. For years we wanted to give the Pride the time and attention the club deserves. Now, it is a reality, but one that I ask you to listen to and share. I’ll even put out that although Michael and I are the current hosts, we merely consider ourselves stewards and are hoping to get others to come onboard and eventually take it to the next level.
When I started with The Mane Land, the site had just made the move from a free WordPress site to the SBNation network. It was a big deal, and for many years it was a good partnership. Of course that all came to an end not too long ago, and our blog went the independent route thanks to the incredibly generous support of our readers and listeners. In fact, if you want to be one of those supporting our efforts, please go to our Buy Me A Coffee site to become a member. The move has allowed a flexibility we didn’t have before, but I really want others to have the same sense of joy and accomplishment that I have as a member of our staff.
At one point we had nearly twice the staff that we do now, and as you know, many hands make light work. The opposite of that is also true. I genuinely believe that there must be others out there with the same passion for Orlando City as I have — with the same desire to have their voice heard, whether through the written word or on a podcast. I promise you there is an opportunity to contribute here with us. Our internal discussions are informative, engaging, and often funny. Please consider joining us, as I did eight years ago. I haven’t regretted it and I know you won’t either.
I want to thank all of those who contributed to The Mane Land over the years. There are many that I am still in touch with, though they are no longer a part of the staff. Of course, the current staff are a pleasure to work with, and I appreciate their dedication to what we are trying to do.
Finally, I want to thank the readers and listeners over the years. From those who regularly comment on our articles, to those that I’ve personally met at matches or even randomly on the street, you are a big reason that we do all of this. You are a big reason why I’ve been doing this for the better part of a decade. it is always a genuine pleasure hearing your thoughts or simply sharing a moment of joy together — U.S. Open Cup final, anyone?
So, thank you. I look forward to many more years of this journey together.
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