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State of The Mane Land: A Look Back at 2019 and Ahead to 2020

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Happy New Year once again to all of our faithful longtime readers, and those who have recently stumbled across our site. We here at The Mane Land have just completed our fifth calendar year at SB Nation, and, as always, there’s a lot for us to look back and reflect on from the previous 365 days.

In some ways 2019 was our best year. We broke more news than ever before. It’s not as important to me that we’re the first to bring you the latest news as it is that we are accurate in what we report, and the track record of our sources has been excellent, which allows us to be accurate as well as timely. Kudos to the TML staff for developing and maintaining their lasting relationships.

Every year it’s a challenge to bring our readers the best coverage of Orlando’s teams that we can. This isn’t anyone’s main gig and so we donate as much of our time as we are able. But 2019 was particularly challenging. We were able to add five staff members during the last calendar year, but four of them have already moved on and two of them did so rather quickly. Big thanks to Jenn Glasheen, who joined us last February. Jenn is the last of our class of 2019 still standing, and has become kind of the heart of our staff, as well as bringing a unique voice-of-the-fan aspect to her writing. I also want to thank Jen Warren and Andrew Sharp for their significant contributions in 2019, although both have since left us. I particularly miss Andrew’s columns, as he did some pretty amazing and exhaustive research.

Our staff is fairly small now for what our goals are and, to compound the problem, those who have been with us a long time have had growing commitments in their personal lives, which prevent them from being able to jump in and contribute at their previous levels. It pains me not to be able to bring you more content, more analysis, more in-depth coverage…more of everything, really. I appreciate every one of our staff members and what they bring.

I especially have to call out Sean Rollins, who drove from Melbourne to Montverde for OCB’s home games to provide our readers with excellent coverage of the club’s developmental side in USL League One. I’m happy that Sean can save about 30 minutes of driving with OCB’s move to Heritage Park in 2020. You should definitely give him your clicks because he’s earned them and because Orlando’s developmental team is going to start producing more fruit in the coming years.

We added coverage of the MASL’s Orlando SeaWolves, which began in late 2018 but stretched into the spring of 2019. On a personal note, I moved from Southeast Orlando to Sanford, so that trip became untenable for me and I was forced to cover more matches via stream than I wanted to, as we just didn’t have available bodies to attend their games. We can’t cover every match, but we do try.

We also had some big events to cover in 2019, including a USMNT Concacaf Nations League game at Exploria Stadium as well as the 2019 MLS All-Star Game. I personally felt bad that we couldn’t give the MLS Homegrown Game and All-Star Skills Challenge the same attention. OCB’s return pulled much of Sean’s attention away from the first team and the Pride this year. More teams and fewer staff writers is a bad combination!

We said goodbye to longtime writer and editor Scott Crumbly in 2019. Scott had been with us since 2015 — almost from the very beginning. Work commitments and a new marriage claimed him from us and we’re both happy for him on a personal level and sad to see one of our longest tenured staff members go.

David Rohe continued to co-host the Mane Land PawedCast with me throughout 2019 and I’m glad he was there. With less time on my hands (I was busy looking for work and doing some freelance projects from March to June and then largely trying to make up for the lost revenue), we had fewer guests but we did manage to get Kamal Miller, Gordy Gurson, Brian Rowe, Marc Skinner, Paul Tenorio, and Joanna Boyles. I promised a year ago to do better on that front a year ago and I failed you. I’ll try to find more time to pull in more guests this season. Dave and I are still interested in trying to pull off a “live” episode of the PawedCast where listeners can come out and see us record and ask questions in person. Maybe that will happen in 2020. Who knows?

As always, I’m indebted to and thankful for editor Marcus Mitchell, who helps me edit the copy here and occasionally jumps in and helps with social media posts. None of us are perfect but we ain’t bad, usually. Big thanks to senior columnists Scott Carnevale for his continued dedication in covering the Pride and the USMNT.

I also want to give a shout-out to writers Guilherme Torres, Ben Miller, our bearded guy, and Alek Pierce. Thanks for all you do for this place and for your unique voices. I need to again give a special shout to reader Jack McAwesome, who (for the second year) volunteered to step in and provide Orlando Pride player grades in 2019 and helped with some of our season in review ratings as well. Work commitments kept him from being able to do grades down the season’s final stretch but we’re grateful for what he could provide and I still wish we could snap him up as a full-time staffer.


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Join The Mane Land Staff

To truly make our site fulfill the vision I have for it, we just need more folks who want to be a part of it. It has been a special place to me and, hopefully, the other staff as well. Our Slack channel is a great place to exchange information, crack wise and share gallows humor when the teams aren’t playing well (like in 2019), and provide each other with ideas for stories. It’s long been my favorite place on the internet.

I say this every year, but if you like to talk soccer (especially online with your friends), you might also like to write about it and we’ll gladly provide you a platform. It’s something everyone can do. You don’t need to be a professional writer. We have editors who can fix the style and grammar stuff. If you’re even a little bit interested, just give it a try. Here’s how you can:

Our staff members have lots of real jobs. A couple of us actually do write for a living but we also have a school librarian, an athletic trainer, a teacher, a laser scientist, and others on staff who aren’t professional writers. And we don’t just need writers. We’re always looking for photographers, folks who like to create YouTube videos, graphic artists, and others. We welcome you to give it a shot.

In closing, I’d like to once again thank every one of our fantastic TML readers, especially those who take the time to leave us feedback in the comments section and have discussions that make this more a community than a website. You continue to make us one of SB Nation’s most popular MLS sites and we are thankful you choose to spend your time here. Please continue to provide feedback in the comments section at the bottom of our stories. Your ideas are always welcome. Let us know what we’re doing well and what you’d like to see more of. What can you live without? What can’t you live without?

Thanks for putting up with all that we were forced to write about in 2019 as all four of our professional soccer teams missed the postseason. We hope to bring you much happier content in 2020 and more moments of glory. We’ll have fun either way because, hey, it’s soccer.

Michael Citro
Managing Editor

Podcasts

PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More

The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.

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Image of Alex Freeman celebrating after scoring the tying goal at Cincinnati.
Image courtesy of Orlando City SC / Jeremy Reper

Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.

We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote

This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.

Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 506 went down:

0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!

27:55 – The mailbagbox offers trivia, but no prizes if we get them right.

39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.

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Podcasts

PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More

Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more

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Image of Oscar Pareja giving his team directions.
Image courtesy of Orlando City SC / Mark Thor

I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.

We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.

We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.

Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.

This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.

The senior Lions are also off this week, so we’ll see you next week!

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 502 went down:

0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.

29:36 – The mailbagbox is trying to make us fat(ter).

46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.

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Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

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Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.

When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.

With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.

All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.

We will be moving all of our live game coverage to our Bluesky Social account.

Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.

Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.

Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.

Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.

But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.

Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.

Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.

Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.

Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.

At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.

Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.

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