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Despite SeaWolves’ Struggles MASL Maintains Belief in Orlando Market
When General Manager and Head Coach Chris Kokalis withdrew from the Orlando SeaWolves, the future of the struggling second-year Major Arena Soccer League club seemed very much in the air. The team was already finding it difficult to compete on the field and financial issues plagued the Kissimmee-based club. When Orlando’s best players started getting shipped off to other MASL teams for financial considerations, the SeaWolves’ days seemed to be numbered.
That may not necessarily be the case. In fact, the league remains committed to developing the Orlando market.
“Obviously there’s a lot of issues in Orlando that stem from Kokalis and when he left,” said MASL Director of Digital Content and Media/Public Relations Jeff Husted. “So there are some things that as a league we’re trying to step in and correct and fix as best we can.
“As a league, we had to do some soul searching too. Is this a good market? Is this something that’s worth salvaging? There’s a group of owners — they came down and they took a look at it that first weekend (after Kokalis left). We do think it’s a good market. We just think there were a lot of things done incorrectly. And we think there is a good future for arena soccer in the Orlando/Kissimmee area. There are going to be a lot of changes.”
One of the first tasks was to replace Kokalis as the team’s head coach. Inaugural season coach Tom Traxler returned to guide the team for the remainder of the 2019-2020 MASL campaign.
The next step was to investigate the market further. Never properly marketed in the area or particularly well attended — at most home games it doesn’t take long to look around Silver Spurs Arena and count up the fans in the seats — the SeaWolves were in dire straits when Kokalis left. There were money issues, players had lost confidence in the organization, and the league was left in a difficult position. The Orlando franchise needed immediate financial investment and the MASL needed to find out if the Orlando market was a viable one for the league.
MASL officials, including Rochester Lancers owner Salvatore “Soccer Sam” Fantauzzo, did their due diligence on the SeaWolves and found that the market was worth salvaging as a host for professional indoor soccer. So, the league committed to helping the SeaWolves survive.
“The two majority investors are two of our bigger and more successful owners in the league,” Husted said. “And if they say “yeah, we can make this work,” then as a league we’ve got to take a look at that.”
Unlike with the folding of a team in Canada at the start of the season, the MASL found that there was an adequate support framework in place to salvage the SeaWolves for the 2019-2020 season and the league will then decide on the best course of action moving forward, whether that means additional investment for things like marketing, a new direction for the club, or some other as-yet-undetermined plan.
“We’re not giving up on Canada (either) but we just didn’t have any kind of framework to continue the season there,” Husted pointed out.
In the fallout of Kokalis leaving the SeaWolves, fans have been upset with a number of key players moving on without Orlando receiving talent in return. With several important players no longer having trust in the SeaWolves organization, the MASL allowed them to go elsewhere in return for financial considerations. Popular players like Richard Schmermund, Joshio Sandoval, Thiago Freitas, Derek Huffman, and Mario Alvarez were among those who went to other teams in return for financial considerations rather than for equivalent-level players.
“Obviously with some of the players the trust was lost in the market, in the team, and everything. We did the best we could by the players and the market,” said Husted. “The players that left — we let them leave if they wanted to leave, but still made sure there was a way to make the club whole for that. That’s what the financial considerations were.”
One rather odd player move was the case of Victor France. Reports of France signing with the Baltimore Blast in the off-season became confusing to fans because he eventually played a match with Orlando before moving to Baltimore. Husted said that was simply a solution to an immigration paperwork issue.
“The way the visa process works is you’re visa-tied to your employer,” explained Husted. “When [France] left to go to Baltimore, they had a certain time that they could file for a change of employer or they could just apply for a brand new visa. The time limit on them originally filing for a change of employer passed and the process as we’re seeing it was getting more strict for applying for a new visa. Since he still had a valid visa for Orlando, he had to work for Orlando and then he could be traded back.”
By doing it this way, France can work for his new employer — the Blast — while his new paperwork is in motion.
Husted said that the MASL’s plague of player immigration issues has been getting harder to overcome in recent years as U.S. rules become more strict, but the league has tried to address that by hiring new immigration specialists and the process is expected to get better.
But getting back to the future of the Orlando SeaWolves, fans have every right to be upset with the way the 2019-2020 season has unfolded and to question whether the club will continue.
Husted said the investment in the SeaWolves is there to get the club through this year and the current investors will evaluate after the season whether they will want to continue on, add to their group, or turn it over to new investors. He also said the team is searching for opportunities to grow in the Orlando market, but that doesn’t necessarily mean the SeaWolves would stay at Silver Spurs Arena. It’s entirely possible the team could move out of that venue and play elsewhere in 2020-2021.
“We’re actively searching for future opportunities there,” Husted said. “The long-term goal is to keep the team moving forward, whether it’s with this current group (of investors) or a new group.”
In the meantime, why should fans show up to see the SeaWolves in person? Husted said the league is committed to doing things to ensure fans have a good experience at Silver Spurs Arena, even though the quality of the team has not been up to expectations this season. There’s never any guarantee of success on the field, but there is an effort in place to give fans a reason to turn up to support the SeaWolves.
“As far as season ticket (holders) and everything like that, there’s going to be a lot of promotions, and a lot of things to get fans there cheap or free all season long,” he said “It’s good entertainment. So going there and being there and enjoying it…I think there’s value there.”
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Reflecting on Eight Years with The Mane Land
A look back over my time with The Mane Land (so far).
As of last week, I have been a contributor at The Mane Land for eight years. That’s longer than I’ve ever been at any of my actual jobs in my life. There are literally only a couple of people who have been with the site longer, but I’m still amazed at how long it’s been. This is not to say I’m going anywhere, but rather I wanted to take the opportunity to look back at the past eight years, and look ahead to the future.
Unlike some, I didn’t come to be a supporter of Orlando City until it was announced that the club was joining MLS. At the time, I was contemplating picking a club to follow in MLS, but being in Tallahassee, there were no nearby options at that time. I considered FC Dallas and D.C. United, given the two were geographically closer in proximity to me than any others. Fortunately, it was literally while I was considering my options that the announcement was made regarding Orlando City’s jump to MLS. It was an easy decision.
As I do in many aspects of my life, I immediately started researching my new club, which led me to the content being produced by The Mane Land. There was also an article on the site titled “Join The Mane Land Staff.” I had often over the years internally bemoaned that I rarely used my Bachelor’s degree in English, and the desire to write welled up in me so much that I emailed the staff.
In response, one of our former editors, Andrew Marcinko, contacted me and said “I think your voice would be a great fit on TML.” He asked me to submit a Fan Post (those went away with our presence on SBN), and then another piece for review. Following that, our founder and managing editor, Michael Citro, emailed me to welcome me to the staff. I had no idea at the time how big a part of my life this blog would become.
I started out writing Monday’s Lions Links — often one of the more difficult days to write — and a feature piece. It’s been many years gone by now, but there was a time when the feature piece was “Pride Pub,” an ongoing series that paired craft beer and good food based on Orlando City’s opponent. I can tell you that the research for that was very enjoyable, and I still use some of the recipes I found to this day.
Eventually, I started contributing more match coverage and analytical pieces. Staff came and went, but I never thought to leave since I was enjoying myself. Sometime after that, I was promoted to senior columnist, for which I’m grateful. I can without reservation say that I’m a better writer thanks to my time with the site, and from working with such excellent staff.
In November of 2016, Michael asked if I wanted to give co-hosting The Mane Land PawedCast a try. My first recording was for Episode 71. We just recorded Episode 354, and with the exception of maybe two or three episodes, I have been on every single one of 283 episodes over the last six plus years. Michael and I have spent a lot of time talking on and off the podcast over the years, and I’m proud of what we have produced and to call him my friend.
We recently added an Orlando Pride-specific podcast called Skopurp: An Orlando Pride PawedCast. For years we wanted to give the Pride the time and attention the club deserves. Now, it is a reality, but one that I ask you to listen to and share. I’ll even put out that although Michael and I are the current hosts, we merely consider ourselves stewards and are hoping to get others to come onboard and eventually take it to the next level.
When I started with The Mane Land, the site had just made the move from a free WordPress site to the SBNation network. It was a big deal, and for many years it was a good partnership. Of course that all came to an end not too long ago, and our blog went the independent route thanks to the incredibly generous support of our readers and listeners. In fact, if you want to be one of those supporting our efforts, please go to our Buy Me A Coffee site to become a member. The move has allowed a flexibility we didn’t have before, but I really want others to have the same sense of joy and accomplishment that I have as a member of our staff.
At one point we had nearly twice the staff that we do now, and as you know, many hands make light work. The opposite of that is also true. I genuinely believe that there must be others out there with the same passion for Orlando City as I have — with the same desire to have their voice heard, whether through the written word or on a podcast. I promise you there is an opportunity to contribute here with us. Our internal discussions are informative, engaging, and often funny. Please consider joining us, as I did eight years ago. I haven’t regretted it and I know you won’t either.
I want to thank all of those who contributed to The Mane Land over the years. There are many that I am still in touch with, though they are no longer a part of the staff. Of course, the current staff are a pleasure to work with, and I appreciate their dedication to what we are trying to do.
Finally, I want to thank the readers and listeners over the years. From those who regularly comment on our articles, to those that I’ve personally met at matches or even randomly on the street, you are a big reason that we do all of this. You are a big reason why I’ve been doing this for the better part of a decade. it is always a genuine pleasure hearing your thoughts or simply sharing a moment of joy together — U.S. Open Cup final, anyone?
So, thank you. I look forward to many more years of this journey together.
Orlando City
The Mane Land Announces Membership Program
Maximize your Mane Land experience with our new TML membership program while supporting our independent efforts.
Hello, readers of The Mane Land and listeners of our podcasts. Before you start reading this, please note that the most important part of this post is at the end. So, don’t stop until you get to the bottom.
You may recall that when we left SBNation to become independent, we really weren’t sure the best way to go about that. Many of our readers and listeners generously offered to help us make that transition, but we still weren’t sure the best path forward, so we took a poll.
The poll was pretty much split down the middle between those who preferred a one-time, Kickstarter-style campaign (which we did, and those of you who stepped up to help completely blew us away!) and those who favored a Patreon-style, subscription-based membership with extra perks. In fact, the member subscriptions option got a few more votes in our poll.
The folks who took part in our GoFundMe fundraiser were fantastic and are now immortalized on this very site on the “Our Founders” page. But we had always planned to give folks the option to choose whichever method of support they preferred and we tried to communicate that throughout the process. It took a little longer than expected to get up and running, but our membership subscription program is now in place! (You may notice the fancy new banner ad about it on the home page, echoed below.)
Part of that delay was thinking up something that didn’t encroach on the benefits we gave our Founders. Those folks helped us get started and deserve the exclusivity of the perks they got. The other part of the delay is that there just aren’t enough hours in the day. (However, for you guys, I’m willing to be cloned.)
We have utilized the popular Buy Me a Coffee platform to run this program. You can find the basics here. The Mane Land premium membership program includes three tiers of membership, as well as the option to click on the “Support” tab for those who just want to help us out whenever, without joining the program or adding any recurring “appointment-based” payments to their budgets. We love that feature of Buy Me a Coffee (or “Buy Us a Beer” in our case…you drink what you like).
For those who do choose to become members, we hope we have provided value and we are planning to add benefits along the way, in addition to providing special giveaways, events, etc. (more on that below). We have also provided subscription options — with monthly or annual memberships. The annual cost essentially gives you 12 months for the price of 10.
Current Benefits
The current membership benefits depend on which level of support you choose — Homegrown Player, TAM Player, or Designated Player level. Each level includes all benefits from the lower tiers, with additional benefits for each higher level.
Homegrown Player: This is a basic set-it-and-forget-it level of support for The Mane Land, providing a way for our readers and podcast listeners to contribute to the success of TML‘s independence goals. We want to compensate our current volunteers, replace lost income of those who previously received small stipends from being part of the SBNation network, add photographers, attract new writers, and expand our coverage. Additionally, each Homegrown Player Level member will be recognized in a Lion Links column, which is still typically our most widely read post of each day and one of the top daily links columns among soccer sites. Homegrown Player Level members will also be included in any future prize drawings we have or events we host and may be subject to future benefits as they are added.
TAM Player: In addition to Homegrown Player benefits, TAM Players will receive a new weekly e-newsletter in their inbox (unless you opt out…some people hate email). These will be informal missives from myself, other TML writers, or a combination, discussing what’s on our mind regarding Orlando City, the Pride, OCB, or soccer in general. Think of it as an extra post from our site that may cover multiple topics. Additionally, you’ll get a 10% discount from our web shop items that we control (presently, that means everything except our listed MLS Shop items). We will definitely have more benefits coming for this level soon and will look for opportunities to include additional benefits as they become available.
Designated Player: This limited availability level of support includes all perks from the Homegrown and TAM levels, but it goes beyond. Your discount at our webshop (for items we control) will be 15% off. Additionally, we’ll send you Zoom links to watch us “make the doughnuts” whenever we record the podcast. This includes when we interview guests. You’ll see how the sausage is made behind the scenes and everything that we say, some of which will end up on the cutting room floor before the final podcast is sent out. This includes both The Mane Land PawedCast and SkoPurp Soccer: An Orlando Pride PawedCast. And after two months of membership you can commission a bonus episode of either podcast simply by letting us know what topic you want us to cover. Think of this as an extended Ask Us Anything. We’ll do a whole show about your topic and you can even join us to discuss it if you wish.
The DP Level will certainly have additional benefits tacked on as we move forward. It is currently limited to 40 members but could be expanded slightly depending on demand and our Zoom attendance.
Future Benefits / Benefits Under Consideration
While we won’t be able to schedule these due to the random nature of items falling into our hands, there will be periodic prize giveaways in drawings that include all of our members, regardless of level. The catch is that you get one entry per level of support, meaning Homegrown Player Level members will get one entry per prize drawing, TAM Player Level members will get two entries per drawing, and Designated Player Level members get three entries for prize drawings. Some of the kinds of items we have come across in the past include match tickets, trinkets, posters, scarves, and so on.
We are planning to add a message board to our website, well…soon-ish is the word that comes to mind. The plan for the message board is to build our community and further the discussion about the club. As part of this, we’re planning an exclusive, members-only area of that message board that TAM and DP members can access. This will be a place our staff can share informational nuggets we can’t necessarily write stories about for various reasons and interact with our members on a daily basis.
Other things in the works include meet-and-greets/watch parties where you can chat with TML staff members and catch a road match with a bunch of like-minded Orlando City/Pride fans while we all cheer on the team together. There may also be other informal outings with one or more members of the staff, organized fantasy leagues, random Zoom calls for Q&A sessions, and perhaps even some organized group outings for Orlando City / Pride matches, national team games, etc.
The Most Important Part of This Post
Remember at the top of this post, when I said the most important part is at the bottom? Well, that seems like a long time ago, now, so it’s OK if you’ve already forgotten.
The most important part of our membership program is you. We want your feedback so we can make this program something that interests and excites you. We want to know what you like and dislike about this program. We want to know if there are some things we didn’t think of that interest you. If you like what we’re offering, tell us! If you hate what we’re offering, we want to know what you’d prefer instead or in addition. If you want to go drinking with Dave, we can probably arrange that, but it’ll be a unique tier and we’ll have to figure out the cost of that.
No idea is too crazy to suggest, even if it’s too insane for us to actually offer. Let us know what you want from your subscription and we’ll see if that’s something we can do. We’ll make it easy for you by putting the form right here below this post, which is now concluded.
Uncategorized
Welcome Home!
Where do I even start? When we were told in January that SBNation was pulling its support of The Mane Land and other MLS and NHL blogs — and many podcasts — I was devastated. The site had become my new baby in September of 2014 and after eight and a half years, I wasn’t ready to let it go.
I was in a pickle. I couldn’t afford to lose the monthly stipend I had been getting from SBNation to manage the site and provide a steady stream of content. It wasn’t that it was a huge monthly sum, but it mostly covered my car payment. That car was purchased when my salary was higher. The pandemic hit my day job like it did to many, and after a four-month layoff, I got my old job back but not at the same rate. So, imagine taking a pay decrease at work and then, on top of that, losing the amount you spend per month on your car payment. There was simply no way to launch The Mane Land independently, I thought, because I simply couldn’t cover the startup costs. Even with some generous offers from the staff to pitch in, there simply wasn’t a way.
Once we took the news public, there was an outpouring of support on social media. We appreciated both the pledges to help out that we got from the community and the signal boosting that the national media gave blogs like ours. Those national folks rely on local reporting for background.
Encouraged by this outpouring of public support, I met with the TML staff and we threw some ideas around. We polled our Twitter followers to see how our community would prefer to show their support. We got pretty close to a 50/50 split between those who wanted to provide a one-time donation via a Kickstarter or GoFundMe crowdsourcing effort, and those who would prefer some sort of premium subscription add-on service like Patreon or Buy Me a Coffee.
We didn’t get a lot of responses to that poll, but we decided as a group that since the results were so similar, we would offer both and let the public choose one path, the other, or even both. (Stay tuned for news soon-ish on the premium subscription level, but rest assured, everything you’ve been getting for free at TML will remain free!)
I was, admittedly, skeptical that we could raise enough startup money to create a private business, pay for hosting a new site and two podcasts (having long wanted to give the Orlando Pride their own unique show), registering a domain, paying for some design work and consulting, and any unexpected expenses that might come up. However, I thought we’d at least give it a try.
Then the amazing Orlando City, Orlando Pride, and TML community got involved. You guys pushed us past our bare minimum goal in just four and a half hours when our fundraiser went live on March 1. We reset our goal and you met that by midnight. We reset our goal again, to the dream total we discussed on our initial staff Zoom chat and you met that by that first weekend.
Stunned. Humbled. Amazed. Touched. All of these words apply to how that made us feel, but they don’t quite cover it. I think we all felt an enormous responsibility, as well. We felt a mandate to provide you the best site and the best coverage we can.
We got everything we needed to run the site for two years, even if we don’t earn a penny after our launch — and we plan to try, via advertising, a Patreon (or similar) program, an online shop, affiliate links, and anything else we can think of. But we decided to leave the GoFundMe open through the end of March, just in case there were folks who wanted to contribute but needed to wait for payday, or if more people wanted to become founding members of this new site.
Now, here we are. You guys did this. We’re here because of you. And this site isn’t quite what it will become. I’m still learning my way around WordPress, after being away from it for years. There’s more to build, and some of the things you’re seeing on this site now will be improved in the future. We’ll continue to tweak it, add things, and upgrade as we go.
For now, I just want to welcome you to your new online home. On behalf of our entire staff, I thank our founding members, who are now immortalized on this site in our founders section. If you weren’t able to contribute to our transition from SBNation’s network to an autonomous and independent, new version of The Mane Land, you can thank the folks on our founders page, because without them, we wouldn’t be here. And if you still want to help out, we’ve got more things on the way.
Vamos.
Michael Citro
Managing Editor
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