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Orlando City is Reaping the Benefits of the Wilf Family’s Ownership
With Thursday’s news that Ramiro Enrique has signed on the dotted line to become an Orlando City player, a transition of sorts was finalized. The acquisition of Enrique means that since the Wilf family took ownership of OCSC, the team has signed three new Designated Players, and three new MLS U22 Initiative players. When the sale became official back on July 21, 2021, Mauricio Pereyra and Nani were the team’s DPs, with the third slot empty, and had yet to make use of the U22 Initiative. Now, all three DPs are on the right side of 30, and the club has filled all of its U22 Initiative slots.
What’s most impressive is the way the club has gone about making the aforementioned changes without the overall product on the field really missing a beat. Losing Nani, Daryl Dike, and Chris Mueller in the same off-season was always going to hurt, but Orlando reloaded in emphatic fashion by signing Facundo Torres by way of a club-record fee, and also nabbing Ercan Kara as a DP striker and Cesar Araujo as the Lions’ first ever U22 Initiative signing. The Lions didn’t stop there, and added Gaston Gonzalez as another U22 Initiative signing, although he arrived injured and didn’t see the field during the 2022 season.
Last off-season’s statement of intent carried over to this year, and OCSC has put together one of the best off-seasons in the league — at least on paper. Pereyra and Pedro Gallese both returned, and the captain being bought down off the DP tag meant the Lions were able to add Martin Ojeda as the team’s third DP. Enrique following him through the door and the reported impending signing of Icelandic international midfielder Dagur Dan Thorhallsson round out the highlights of this off-season’s business, although that still doesn’t cover everything.
None of this has come cheap, and a FIFA report released earlier this week has Orlando as the third-highest spending club in the Concacaf region during the 2022 season. With Transfermarkt valuing Ojeda at around $8.7 million and Enrique around $3.2 million, the club has shown no signs of slowing down when it comes to throwing its weight around in the transfer market. Gone are the days of only relying on two DPs to get through a season. This club identifies the players it wants and is willing to dish out the necessary amount of cash to get them.
The best part of this new, freer-spending Orlando City? It’s working. The Lions won the U.S. Open Cup for the club’s first piece of silverware since joining MLS, and made the playoffs for a third straight year last year. Torres had 19 goal contributions in the league, Kara had 14 in about 800 fewer minutes, and both were crucial in the Lions’ run to the Open Cup. Fellow new signing Araujo was an absolute revelation and a nailed-on starter from day one, displacing Ecuadorian international Sebas Mendez in the process. Even with the offense hamstrung by Gonzalez’s season-ending ACL tear, the team was still good enough to nab a trophy and make another postseason appearance.
The club has also leaned into the philosophy of signing young, talented players who can help the team win, develop and grow in the process, and be sold on for profit. It’s a smart way of conducting business, and the Lions have honed in on the South American market to the point that I had to double check that I wasn’t hallucinating when the announcement of the Thorhallsson pursuit started to make its way around. Not that that’s a bad thing either — the club has built and continues to build a distinct culture and style, and you won’t hear me complain about OCSC becoming a destination where South American talent wants to come and play.
One of the most impressive things to me about how we arrived at this point is that there have been startlingly few missteps in the process, at least as far as the on-field product is concerned. When a new owner takes the reins it can be tempting to tear everything down as soon as possible and make the team your own (looking at you, Chelsea), but that hasn’t happened. There was no massive rebuilding year when the club’s form fell off a cliff under the new owner’s first full year in charge, and while the team had its share of struggles in 2022, last season was absolutely a success.
The Wilfs put their faith in Luiz Muzzi and Oscar Pareja, and the transition to where we are now has been steady and measured. Outgoing players have largely been replaced with ones of the same or higher caliber, and now that the club has identified areas it wants to change, it isn’t hesitating to use its newfound deep pockets to do so.
The question now is whether Orlando can take the next step. The Lions have been handed a brutal Concacaf Champions League draw in Tigres UANL, consistently one of the best teams in Mexico and winners of the 2020 edition of the tournament. While no one would fault OCSC if the team doesn’t advance, an improvement on the Lions’ seventh-place finish in the Eastern Conference last year is a must, given the outlay in the transfer market. Not only that, but on paper, without having kicked a ball yet, another first-round playoff exit would be a bitter disappointment, given the offensive firepower and returning defense and goalkeeper that Orlando will have to call upon.
These are good problems to have, though, and talk about whether or not a talented roster can deliver on the field seemed impossible to fathom back in the mid-to-late 2010s.
So far, life under the new ownership has been pretty damn sweet. Not only has the team spent, it’s spent wisely, and that’s been borne out in the results on the field and the trophy that was hoisted in full view of the Exploria Stadium faithful last September. The club has gone through the transition process in the right way, and continued to forge an identity and culture that’s sustainable and can set the team up for future success. Given everything that’s taken place off the field and behind the scenes, it’s now time for the players to go out and see if life can get even sweeter.
Podcasts
PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More
The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.
Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.
We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote
This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.
Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 506 went down:
0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!
27:55 – The mailbagbox offers trivia, but no prizes if we get them right.
39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.
Podcasts
PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More
Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more
I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.
We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.
We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.
Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.
This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.
OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.
The senior Lions are also off this week, so we’ll see you next week!
Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.
If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.
Here’s how No. 502 went down:
0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.
29:36 – The mailbagbox is trying to make us fat(ter).
46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.
Uncategorized
Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media
Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.
When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.
With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.
All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.
We will be moving all of our live game coverage to our Bluesky Social account.
Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.
Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.
Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.
Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.
But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.
Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.
Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.
Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.
Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.
At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.
Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.
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