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Status Update on The Mane Land’s Future

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As you may know, SBNation support of MLS blogs such as The Mane Land is being discontinued after recent cuts by Vox Media. March is the last month we will have that support and we are planning a transition to an independent website. The folks at SBNation have been great and have graciously allowed us to keep our name and our domain. Although I’m still a bit fuzzy on the details of how the latter will be transferred and the timing of it, we do expect to be 100% independent next month.

The cuts by Vox threatened not only our existence as a popular media outlet covering Orlando City, the Orlando Pride, and OCB, but the very voice of independent, localized writing. Many national media members count on sites like ours to keep up with the day-to-day activities of the club.

Some of our fellow SBN sites have already rebranded and launched new sites. Some have pivoted to newsletter formats. Some have gone to a tiered paid platform. We plan to continue under our existing name, offering at least the same level of coverage as before at no cost to our readers. But some things will change and, we think, for the better.

Many of our readers and listeners have responded in amazing and humbling ways since the news of the Vox cuts broke. To those, we say ‘thank you!’ for both your moral support and for reaching out to find out how you can help.

How You Can Help

The challenge with pivoting to independence is that (like anything else) there are a lot of startup costs — all of which are modest when taken individually, but they do start to add up when you incur them all at once. To deal with those, we have started a GoFundMe crowdsourcing fundraiser.

After polling our social media followers, we found a fairly even split between the folks who preferred a one-time donation to get the new site up and running and those who would prefer we instead add a premium tier at the new site with subscriber benefits (a Patreon-type setup). Because the split was so even and everyone has different wants and needs, we prefer to leave the choice up to you. So, we are going to use both methods and let you decide if you want to choose one, the other, both, or neither (hey, that’s also a choice!).

Whether you choose to help us get started or to become a subscriber to some future premium tier later, it’s important to us that you get something meaningful in return (more on that below) beyond the mere continuation of the site you’ve been reading and the podcast that you’ve been downloading/streaming. Those who go above and beyond deserve that much.

While we have not yet finalized a list of Patreon benefits, which will come later for those who want them, we have identified our startup needs that we think will provide the best user experience for you.

How We’ll Put the Donations to Work for You

This fundraiser will be used to cover those needs, which include:

  • LLC setup/management
  • domain registration
  • website hosting
  • plug-in costs
  • podcast hosting (and in exciting news, we plan to give the Pride their own dedicated podcast)
  • business, technical, and legal consulting
  • some design work that needs to be farmed out

Our goal is to fund the site’s first couple of years up front. After that, it will be our problem to keep it going and we’ll try to do that in a variety of ways — Patreon subscribers, advertising, etc. Additionally, this is only for operations…this is not designed to cover the stipends a few of our staffers are losing in the transition from SBNation.

I also want to clarify that we are NOT taking part in the GoFundMe titled ‘Funds for folks affected by SBNation shutdowns.’ We applaud those efforts and we have obviously been affected, but we wanted to keep our fundraising efforts separate to ensure any donations by our readers and listeners go directly and specifically to transitioning The Mane Land to its new independent home rather than being divided up among a large group of people.

TML’s History and Future

For more than eight years, a small group of writers (some local, some remote) and fans of the club, like you, have told the story of the soccer club with our unique voices. You’ve made us one of the most popular SBNation team-specific sites among MLS/NWSL teams. We thank you for that and we want to continue informing and entertaining you to the best of our abilities.

We started as an independent free WordPress site and we could return to that if need be, but we think you deserve better, and we know you’re used to a more robust online experience than we could provide if we go backwards. We want to provide you with a new site that functions as similar to our current one as possible, with as little disruption as is feasible. Hence, this startup crowdsourcing effort.

Enough Talk! What Do You Get for Your Support?

Now, what do you get for your donations for helping man the digital wall? For helping us get started, you will be forever* immortalized as a founding member of the new, independent version of The Mane Land!

We’re open to suggestions for more benefits within our means, but we have come up with the following benefits, at a minimum:

  • $5 (Basic Founder) – A personalized, downloadable certificate of thanks for helping “man the digital wall” will be sent to you, and you’ll be publicly thanked on the podcast.
  • $10 (Bronze Level Founder) – All Basic Founder benefits, plus permanent special acknowledgment in a special Bronze Level Founder area on the site.
  • $20 (Silver Level Founder) – All Bronze Level Founder benefits plus permanent special acknowledgment in the Silver Level Founder area on the site. You’ll also be notified of podcast guests in advance and you get to submit a question for one guest of your choice via a recorded audio message (written is fine if you don’t want to record something). We’ll read it and credit you with the question by name.
  • $30 (Gold Level Founder) – All Silver Level Founder benefits plus permanent special acknowledgment in the Gold Level Founder area on the site. You’ll not only be notified of podcast guests in advance, but you can submit a question (in the same manner as Silver Level Founders, and with special recognition) for each guest you wish to submit questions for.
  • $50 (Platinum Level Founder) – All Gold Level Founder benefits plus permanent special acknowledgment in the Platinum Level Founder area on the site. You will also get an opportunity to guest co-host on an episode of the podcast to talk a little Orlando City and you can pick the topic for a segment.

IMPORTANT NOTE: Because of some of the limitations of GoFundMe, we will need you to email us a screenshot of your donation receipt to themaneland (the ‘at’ sign here) gmail (add the dot and the com at the end) showing the amount to confirm your Founder level status so we can properly log your benefits. Please let us know how you’d like your name to be displayed (please submit name only, no organizations or businesses, which can be misconstrued as advertising). Sorry we wrote the address like that but bots are a thing. 

It’s also important to note that if you make your donation anonymously, we respect that, but we won’t be able to provide Founder benefits.

What Happens if We Surpass Our Startup Goal?

If we surpass our goal, we would use any surplus to add features to the site, extend our hosting deals into future years, get additional expert consulting for improvements, and potentially cover the costs of some travel to provide better road coverage.


The staff of The Mane Land thanks you for your support over the past eight-plus years! We also thank those who generously become Founders of the new, independent version of TML. If we fall short of our goal, we will implement as many of the items on our list as possible.

For those who either prefer to support us through a Patreon-style tiered benefits subscription option, or who want that in addition to helping support our transition to independence, stay tuned!

*Forever or for as long as our site exists, whichever comes first.

Podcasts

PawedCast Episode 506: Cincinnati Rewind, OCB-Carolina Core, Columbus Preview, and More

The Lions claimed a late draw at Cincy and now host Columbus while OCB’s playoff hopes hang by a thread.

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Image of Alex Freeman celebrating after scoring the tying goal at Cincinnati.
Image courtesy of Orlando City SC / Jeremy Reper

Orlando City left it late again. Tyrese Spicer reprised his role from the Nashville game by providing the assist for a goal late in stoppage time, but this time it was a different goal scorer and a road draw instead of a home win. Alex Freeman played great against FC Cincinnati, so it was fitting that he literally pulled a point out of thin air on a Sunday night that saw the Lions squander numerous good opportunities to score while allowing the hosts only one Kevin Denkey strike.

We look back at the key moments, players, and plays of a critical road match, check our score predictions, and make our selections for Man of the Match, splitting the vote

This week’s mailbagbox asked us a pair of trivia questions and added an individual question for each host. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB got two points at Carolina Core FC when it needed three, but it did enough to stay alive in the postseason race but there is no margin for error. The Young Lions fell behind by two goals, battled back to get level, conceded again, and once again equalized on the road. Carlos Mercado then helped his team win the penalty shootout on his birthday to claim the extra point. OCB must beat FC Cincinnati 2 on Sunday at home and get help to reach the postseason.

Finally, Orlando City returns home with another game against a good team from the Buckeye State, as the Columbus Crew visits Inter&Co Stadium on Saturday. Whether Diego Rossi plays or not, the Crew are always a difficult opponent. We break down the series history, look at the battle ahead, provide our key matchups, and make our predictions for the final score.

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 506 went down:

0:15 – Orlando City didn’t seem to want to put the ball in the net, but maybe that’s because it wasn’t yet the death of stoppage time. Earlier goals are OK too, guys!

27:55 – The mailbagbox offers trivia, but no prizes if we get them right.

39:11 – OCB was listening to Meat Loaf and thinking two out of three ain’t bad, and the senior Lions prepare for Columbus.

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PawedCast Episode 502: Galaxy Rewind, Ramiro Enrique Transfer News, OCB Defeats Crown Legacy, and More

Lions leave Leagues Cup empty handed, Ramiro Enrique could be on the move soon, OCB gets a vital win, and more

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Image of Oscar Pareja giving his team directions.
Image courtesy of Orlando City SC / Mark Thor

I couldn’t tell you why this show is nearly an hour other than the fact that we are verbose. Orlando City crashed out of Leagues Cup with back-to-back losses in games that had a Concacaf Champions Cup berth on the line. The Lions did almost nothing in the first half against the LA Galaxy on the road, and threw Martin Ojeda’s second-half equalizer away just seven minutes after he scored it with a horrendous turnover in their defensive third.

We discuss Orlando City’s 2-1 road loss, which featured one of Pedro Gallese’s best-ever saves as a Lion, although it ultimately didn’t matter much, looked back at our score predictions, and made our selections for Man of the Match.

We also discussed Seattle’s 3-0 win over Inter Miami in the final and the shenanigans that the Herons pulled after losing.

Ramiro Enrique was not in uniform Sunday night in the wake of reports that he’s about to be sold for a reported $3 million to a Saudi team. Although the timing isn’t perfect, it would be a good return for the Argentine striker.

This week’s mailbagbox asked about ice cream, donuts, Carlos Mercado vs. Javier Otero, and more. Remember, if there’s anything — and we do mean anything — you want us to address on the show, just ask us by tweeting it to us at @TheManeLand with the hashtag #AskTMLPC, or hitting us up on Bluesky Social with that same hashtag.

OCB picked up a much-needed three points with a home win over Crown Legacy at the death that nearly immediately became a draw at the even more death. Mercado was sensational in the match for the Young Lions and Thalles scored the timely goal to push the club over the playoff line for the time being. I nearly started to preview an OCB game that is more than a week ago, but the important thing is I stopped myself, otherwise the show would have been even longer.

The senior Lions are also off this week, so we’ll see you next week!

Be sure to rate and review our show wherever you get your podcasts. Remember, we’ll read any five-star reviews we get on Apple Podcasts on the next show.

If you’d like to support our independent writing and podcasting efforts, we’d love to have you as a subscriber or donor over at our Buy Me a Coffee site.


Here’s how No. 502 went down:

0:15 – Orlando City looked to be following the same script as in the win at LA back in March, but then coughed up the ball in a dangerous spot to one of the Galaxy’s best scorers.

29:36 – The mailbagbox is trying to make us fat(ter).

46:38 – OCB has put together two consecutive late wins as the Young Lions try to get back into playoff contention after several rough weeks.

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Announcement: Change to The Mane Land’s Approach to Live Updates on Social Media

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Here at The Mane Land, we were able to build a rather sizable following on social media early in our growth. We quickly surpassed a thousand followers while we were still a free independent WordPress site with just a few contributors posting about one new story per day. This helped us get the attention of SBNation, which we eventually joined.

When we joined SBNation’s roster of blogs, we quickly rose up the ranks to one of the most followed MLS team-specific accounts on Facebook and Twitter (especially the latter). We always had great engagement on Twitter, with mixed results on Facebook.

With all of that said, we take the relationship with our social media followers seriously, because our readers have helped our growth on those channels (and vice versa), and we know who our friends are. We’ve met a lot of our Twitter followers in person over the years, and we value those times we’ve spent with you.

All of this serves to preface that we’ve decided to change some things up, although it’s nothing too radical. Starting Friday, March 28, TML will no longer be live tweeting matches on Twitter (sorry, I’m still never going to call it X, because that’s dumb). We will also be reducing our already dwindling presence there. I want to emphasize that we are not deleting our account. We will continue to post new stories to the artist formerly known as Twitter. But that’s about all we’ll be doing there. This week’s OCB game will be the last match for which we’ll provide live updates on Twitter.

We will be moving all of our live game coverage to our Bluesky Social account.

Please note: This move should in no way be construed as a political one. There are several factors at play, and while some of our writers may not share political alignment with Twitter’s owner, that is not why I’ve chosen this course — with the support of the TML staff. If this was a political choice, we’d simply delete the account and quit using the platform entirely.

Once upon a time, Twitter used to drive a decent-ish (but, if I’m being honest, never great) amount of engagement to our website, which we could see in our analytics. It was also a place where we could engage with our followers, exchanging thoughts on the club and its players, and occasionally arguing a little bit about those topics.

Before you could simply buy a blue checkmark, Vox Media assisted us in getting vetted by the former ownership, which helped legitimize us as a reliable outlet covering Orlando City SC. That too helped us grow our follower base, but it all went away when the current owner decided to overpay for the platform and tried to monetize it by letting anyone buy a blue checkmark, flooding the non-checkmarked accounts with ads. That was the start of when we began seeing Twitter become less useful as a marketing tool for TML and when it started driving a lot less traffic to our website and podcasts.

Most of our post engagement on Twitter has dried up because of people leaving (or spending less time on) the platform. More likes and retweets are coming from bot accounts than ever before. Typically, we have been seeing a high percentage of post likes coming from obvious bot accounts. And it’s just not a pleasant place to be. There are far too many ads, and most of the “ads” we see in our feed aren’t advertising any service or product. They seem to be individual tweets boosted by…I don’t know, some algorithm, or maybe the account’s owner is actually paying for things like this to be boosted. Most, but not all, of those “ads” are political in nature, and many of the political ones feature easily disprovable lies.

But sometimes it’s random stuff like this:

When every fourth or fifth post is something like the above (or often something worse), it’s just not an enjoyable user experience. We’re not going to give the world’s richest man more money just to cleanse our timeline of it and have the old Twitter experience back (that’s the entire point of “premium,” to get us to pay to go ad free). That’s as valid a choice for a business model as any, I guess, but it’s not one we’re interested in boosting just to get things to go back to how they were.

Between the drop in engagement, the rise of unchecked bot activity, and the weirdness and frequency of the “ads,” it’s a place we’d like to spend less time. Again, we aren’t leaving. We’ll continue to let people on Twitter know when new stories drop. That’s always been our basic approach to Facebook, where we’ve never received a whole lot of engagement.

Bluesky Social, on the other hand, has been quite enjoyable in all the same ways Twitter used to be. With less than a third of the followers that we have on Twitter, our replies, likes, and reposts have been much higher on average over the past year, than those same posts on Twitter. Our podcast listeners submit far more questions there than on Twitter (but you can still ask on Twitter and we’ll answer them on the show). The Bluesky interface is slightly more clunky on desktop than Twitter (desktop is an important part of how I provide live updates during games), but it feels pretty much like Twitter used to. I have been trying to post on both Twitter and Bluesky for OCSC games, but doing both is problematic and more than a little stressful. By limiting live updates to Bluesky, it’ll make things easier for those of us doing this in our spare time for no real financial gain. I’m not asking the staff to start Bluesky accounts, but some of our writers already have them.

Our ask of you on this subject is…nothing. If you’re not on Bluesky, and you decide you don’t want or need another social media account, that’s a valid choice. If you want to join us on Bluesky, we’d love to see you. Our posts about our stories will be (and have been for some time) identical on both platforms (and on Facebook). The only change will be that we (mainly I) will spend more time on Bluesky, less on Twitter, and our live game coverage will be on Bluesky. You can still @ us on Twitter if you like. We may just be a bit less responsive.

Things change, especially technology and social media. Some of you remember MySpace. Or even AOL. It’s entirely possible that a future Twitter with better control of bots and ads may one day be worth egaging with more often again. That’s another reason for us not to delete the account.

At The Mane Land, our main reason for existence continues to be that we love telling the stories of our favorite MLS, NWSL, and MLS NEXT Pro soccer teams. That won’t change — even if the way we promote those stories does from time to time.

Feel free to reach out with any comments or questions you have. And, as always, thank you for your support over the last 11 years.

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